Bango PLC Bango Boost version 2 released
January 26 2017 - 1:01AM
RNS Non-Regulatory
TIDMBGO
Bango PLC
26 January 2017
BANGO PLC
("Bango")
Bango Boost version 2 released
-- Enables developers to increase sales through targeted marketing
-- Provides industry-wide benchmarks to improve revenue performance
-- Expected to add to End User Spend growth in 2017
Cambridge, UK. 26 January 2017. Bango (AIM: BGO), the mobile
payments company, announces the launch of Bango Boost v2. Building
on the MEFFY award-winning first release, Bango Boost v2 enables
major stores and merchants to use predictive insights to:
-- Optimize marketing to increase spending on specific billing routes
-- Target offers at specific customer profile
-- Collaborate with operators to customize campaigns
Bango Boost v1 achieved significant success for operators by
focusing on the causes of friction in payment routes. It increased
basic transaction success rate by between 20% and 40%, and
sometimes more. Bango Boost v2 expands on this, providing stores
and merchants with comprehensive data analysis, including
benchmarking performance against the wider market.
Shared across more major app stores than any other payment
provider, the Bango Payment Platform processes hundreds of millions
of transactions generating a vast pool of payment data. The
platform analyzes the data, including consolidated and anonymized
user activity, authentication and billing authorization records,
billing success and failure history to enable stores and merchants
to boost revenue growth and customer experience.
Applying the information captured by Bango Boost v2, stores and
merchants can distinguish customers by their activity levels to
reward customer loyalty and target marketing. Bango Boost v2
identifies potential blockages to first-time purchases to support
growth across the entire customer base.
Bango expects Bango Boost v2 to directly contribute to End User
Spend growth in 2017.
"The range and diversity of app stores and billing routes
transacting through the Bango Payment Platform provides information
that can't be obtained anywhere else", said Andy Bovingdon, Vice
President of Product Marketing at Bango. "The information can be
used directly by developers and stores to connect payment behavior
with marketing activity to grow transaction volumes. For marketers,
getting customers to click the 'Buy' button is the most highly
prized call-to-action".
"For a content provider like Psonar, the ultimate call to action
is when the customer responds to an offer by making a payment,"
said Jacqueline Tarry, CMO Psonar. "The Bango Payment Platform with
Bango Boost is able to monitor our performance, compare it across
the industry and identify the top areas to improve - helping us
deliver the best service for our customer's. The ability of Bango
Boost to quickly spot improvements and grow revenues has
transformed our sales performance".
Bango Boost v2 is available to all partners using the Bango
Payment Platform.
ENDS
Contact Details:
Bango PLC FTI Consulting Cenkos Securities
PLC
Tel. +44 333 077 Tel. +44 203 727 Tel. +44 131 220
0247 1000 6939
Ray Anderson, CEO Matt Dixon Nick Tulloch
Rachel Elias-Jones, Chris Lane Beth Mckiernan
CFO Rob Mindell Neil McDonald
Anil Malhotra,
CMO
About Bango
Bango is the standard platform chosen by leading global stores
to deliver mobile payments to everyone. As the next billion
consumers adopt their first smartphone and look for universal
payment methods, Bango will be there to unlock the world of apps,
video, music, games and other content that brings those smartphones
to life. Global stores plugging into the Bango Payment Platform
include Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG), Samsung
(005930: Korea SE) and Microsoft (NASDAQ: MSFT). Bango also
partners with leading payment providers around the world to drive
new users and revenues through its industry-leading mobile payment
solutions. For more information, visit www.bango.com.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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