TIDMBHRD

RNS Number : 8675Q

MSQ Partners Limited

24 June 2020

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OR REGULATIONS OF SUCH JURISDICTION

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF THE MARKET ABUSE REGULATION (EU) No. 596/2014

FOR IMMEDIATE RELEASE

24 June 2020

RECOMMED CASH ACQUISITION

of

Be Heard Group plc

by

MSQ Partners Ltd

a company ultimately owned and controlled by Ensco 1314 Limited

to be effected by means of a Court-sanctioned scheme of arrangement under Part 26 of the Companies Act 2006

Summary

-- The Board of Bidco and the Independent Directors of Be Heard are pleased to announce that they have reached agreement on the terms of a recommended cash offer, to be made by Bidco, to acquire the entire issued and to be issued share capital of Be Heard.

-- Bidco is a wholly owned subsidiary of Midco, which is a wholly owned subsidiary of Topco. The shareholders of Topco are the LDC Funds and various members of the Wider Bidco Group management team.

   --      Under the terms of the Acquisition, each Scheme Shareholder will be entitled to receive: 
 
      for each Scheme Share held        0.5 pence in cash 
 

-- The Offer Price values the entire issued and to be issued share capital of Be Heard at approximately GBP6.2 million on a fully diluted basis.

   --      The Offer Price represents a premium of approximately: 

-- 17.6 per cent. to the Closing Price of 0.43 pence per Be Heard Share on the Last Practicable Date;

-- 92.3 per cent. to the Closing Price of 0.26 pence per Be Heard Share on 8 June 2020, being the Business Day prior to the start of the Offer Period;

-- 117.4 per cent. to the Closing Price of 0.23 pence per Be Heard Share on 17 April 2020, being the Business Day prior to the release of Be Heard's audited final results for the 12 months ending 31 December 2019; and

-- 83.8 per cent. to the average Closing Price of 0.27 pence per Be Heard Share during the three-month period ended on the Last Practicable Date.

-- The Rollover Managers have agreed with Bidco, pursuant to the Rollover Manager Arrangements, to exchange their Be Heard Shares for shares to be ultimately issued by Topco, the ultimate holding company of Bidco.

-- Certain of the Rollover Managers and certain ex-employees of the Be Heard Group have also agreed to amend the basis on which their pre-existing entitlement to the remaining balance of deferred consideration amounts due to them by the Company will be paid.

-- In addition, certain employees of the Be Heard Group are being given the opportunity to subscribe for sweet equity in Topco and certain members of the senior management team of the Be Heard Group are being given the opportunity to subscribe for loan notes to be issued by Topco.

-- Upon the Scheme becoming Effective, Be Heard will dispose of the entire issued share capital of The Corner to the Corner Purchasers.

-- The Acquisition is intended to be effected by means of a scheme of arrangement under Part 26 of the Companies Act (or if Bidco elects, with the consent of the Panel, by way of a Takeover Offer) and will be subject to the approval of the Scheme at the Court Meeting and the Resolutions at the General Meeting.

Independent Directors

-- In light of his interest in the Rollover Manager Arrangements, Ben Rudman, Chief Operating Officer of Be Heard, has not participated in the appraisal by the Board of Be Heard of the Acquisition. The Board of Be Heard has constituted a committee comprised of the Independent Directors for the purpose of evaluating and recommending the Acquisition to Be Heard Shareholders.

-- The Independent Directors are David Morrison, Simon Pyper, David Wilkinson and David Poutney, who are Non-Executive Chairman, Chief Executive Officer, Senior Independent Non-Executive Director and Non-Executive Director of Be Heard respectively.

Recommendation

-- The Independent Directors, who have been so advised by Cairn as to the financial terms of the Acquisition, unanimously consider the terms of the Acquisition to be fair and reasonable. In providing its advice to the Independent Directors, Cairn has taken into account the commercial assessments of the Independent Directors. Cairn is providing independent financial advice to the Independent Directors for the purposes of Rule 3 of the Code.

-- Accordingly, the Independent Directors unanimously intend to recommend that Be Heard Shareholders vote in favour of the Scheme at the Court Meeting and the Resolutions to be proposed at the General Meeting as they have irrevocably undertaken to do in respect of their own beneficial holdings, amounting to, in aggregate, 23,610,378 Be Heard Shares and representing approximately 1.89 per cent. of the Be Heard Shares.

Irrevocable undertakings and support for the Acquisition

-- In addition to the Directors, Bidco has received irrevocable undertakings from certain other Be Heard Shareholders, excluding the Rollover Managers, to vote (or to procure the voting) in favour of the Scheme at the Court Meeting and the Resolutions to be proposed at the General Meeting (or, in the event that the Acquisition is implemented by way of a Takeover Offer, to accept or procure acceptance of the Takeover Offer) in respect of a total of 517,922,913 Be Heard Shares, representing, in aggregate, approximately 41.54 per cent. of the Be Heard Shares (and representing approximately 52.39 per cent. of the Be Heard Shares eligible to vote at the Court Meeting, approximately 52.39 per cent. of the Be Heard Shares eligible to vote at the General Meeting in respect of the Rollover Managers Resolution, 46.10 per cent. of the Be Heard Shares eligible to vote at the General Meeting in respect of the Earn Out Resolution and 46.83 per cent. of the Be Heard Shares eligible to vote at the General Meeting in respect of the Corner Resolution), in each case as at the Last Practicable Date.

-- In light of their interests in the Rollover Manager Arrangements described in paragraph 11.1 of this Announcement, the Rollover Managers will not be entitled to vote at the Court Meeting and will not be entitled to vote at the General Meeting in respect of the Rollover Managers Resolution. However, each of the Rollover Managers have provided Bidco with an irrevocable undertaking to vote (or procure the voting) in favour of the Special Resolution to approve, inter alia , the implementation of the Scheme to be proposed at the General Meeting (or, in the event that the Acquisition is implemented by way of a Takeover Offer, to accept or procure acceptance of the Takeover Offer), the Earn Out Resolution and the Corner Resolution in respect of 258,301,333 Be Heard Shares, being their entire beneficial holdings of Be Heard Shares and representing, in aggregate, approximately 20.72 per cent. of the Be Heard Shares, approximately 22.99 per cent. of the Be Heard Shares eligible to vote in respect of the Earn Out Resolution and approximately 23.35 per cent. of the Be Heard Shares eligible to vote in respect of the Corner Resolution, in each case as at the Last Practicable Date. These irrevocable undertakings remain binding even in the event of a higher competing offer.

-- Further details of these irrevocable undertakings are set out in Appendix III to this Announcement.

Rollover Manager Arrangements

-- Pursuant to the Rollover Manager Arrangements, the Rollover Managers have agreed to exchange their Be Heard Shares for securities that will ultimately be issued by Topco via an exchange mechanism, thereby aligning their economic interests with the performance of the Wider Bidco Group by way of participation in the equity structure of Topco. The Rollover Manager Arrangements will result in the Rollover Managers owning shares in Topco in the manner more particularly described in paragraph 11.1 of this Announcement.

-- The Independent Directors support Bidco's belief that the ongoing employment of the Rollover Managers by the Be Heard Group is an important element of the Acquisition, and are pleased that they will continue as employees of the Be Heard Group and as investors in Topco following completion of the Acquisition.

Sweet Equity Arrangements

-- Pursuant to the Sweet Equity Arrangements, the Sweet Equity Participants will receive equity in Topco to further incentivise them. The Sweet Equity Arrangements will result in the Sweet Equity Participants owning shares in Topco more particularly described in paragraph 11.2 of this Announcement.

-- The Independent Directors support Bidco's belief that the ongoing employment of the Sweet Equity Participants by the Be Heard Group is an important element of the Acquisition, and are pleased that they will continue as employees of the Be Heard Group in their current roles and as investors in Topco following completion of the Acquisition.

Earn Out Arrangements

-- Pursuant to the Earn Out Arrangements, the Leaver Earn Out Participants have agreed to amend the basis on which their pre-existing entitlement to the remaining balance of deferred consideration amounts due to them will be paid by the Company, which includes the reduction in the aggregate amount of the payments and a deferral of a portion of the deferred consideration over a 3 year period.

-- The Independent Directors support Bidco's belief that the Earn Out Arrangements are an important element of the Acquisition, and are pleased that they have been successfully negotiated between the relevant parties.

The Corner Disposal

-- As part of the Acquisition, it has been agreed that The Corner will be transferred to the Corner Purchasers.

-- The Independent Directors support Bidco's belief that the Corner Disposal is the right thing for the parties involved and for the continuing business of the Enlarged Group following completion of the Acquisition, and are pleased that this has been successfully negotiated between the relevant parties.

Scheme Document

-- The Scheme Document will include further information about the Acquisition, together with notices convening the Court Meeting and the General Meeting and the expected timetable of the Scheme, and will specify the actions recommended to be taken by Be Heard Shareholders. The Scheme Document will be sent to Be Heard Shareholders as soon as reasonably practicable and, in any event (save with the consent of the Panel), within 28 days of this Announcement and will be made available by Be Heard and Bidco at www.beheardpartnership.com/investors and www.msqpartners.com respectively (subject to certain restrictions in relation to persons in any Restricted Jurisdiction).

   --      The Acquisition will be conditional, amongst other things, on the following matters: 

-- the approval of the Scheme by a majority in number of the Scheme Shareholders, either in person or by proxy, representing at least 75 per cent. in value of the Be Heard Shares voted;

-- the approval by Be Heard Shareholders, representing at least 75 per cent. of the votes cast, of the Special Resolution;

-- the approval on a poll by Be Heard Rollover Independent Shareholders, representing a simple majority of the votes cast, of the Rollover Managers Resolution;

-- the approval on a poll by Be Heard Earn Out Independent Shareholders, representing a simple majority of the votes cast, of the Earn Out Resolution;

-- the approval on a poll by Be Heard Corner Independent Shareholders, representing a simple majority of the votes cast, of the Corner Resolution;

   --      the sanction of the Scheme by the Court; 
   --      the Scheme becoming Effective by no later than the Long Stop Date; and 
   --      the satisfaction of the other Conditions set out in Appendix I to this Announcement. 

Comments on the Acquisition

Commenting on the Acquisition, David Morrison, Chairman of Be Heard said:

" There is compelling commercial logic in bringing together the two complementary businesses of Be Heard and MSQ Partners. We expect the combined business to be better placed to win more and larger clients both within the United Kingdom and internationally, particularly in North America and South East Asia. Moreover, with the support of LDC, it will have potential access to capital to fund further growth.

In reaching the decision to recommend this offer, the Board of Be Heard considered in detail the best interests of all stakeholders in the Company. We believe that MSQ Partners' offer provides a sensible outcome for shareholders, management and other stakeholders. In particular, the cash offer provides certainty of value for shareholders, at a level that is in excess of the returns that we consider Be Heard could generate in the foreseeable future by continuing to trade on a standalone basis. "

Commenting on the Acquisition, Peter Reid, Chief Executive Officer of Bidco said:

" We are delighted that the Independent Directors are recommending our offer to acquire Be Heard. We believe there are a number of benefits to both MSQ Partners and Be Heard that would come out of this proposed deal, particularly in relation to access to a wider portfolio of clients and technical knowledge. The Acquisition will enable MSQ Partners to accelerate our ability to win more, and larger, clients, grow our base in London and roll-out Be Heard's capabilities across our global offices. "

The person responsible for arranging the release of this Announcement on behalf of Bidco is Peter Reid, a director of Bidco.

General

This summary should be read in conjunction with, and is subject to, the full text of this Announcement (including its Appendices).

The Acquisition will be subject to the Conditions and further terms set out in Appendix I to this Announcement and to the full terms and conditions which will be set out in the Scheme Document. Appendix II to this Announcement contains the sources of and bases of calculation for certain information contained in this Announcement. Appendix III to this Announcement contains a summary of the irrevocable undertakings received in relation to the Acquisition. Appendix IV to this Announcement contains definitions of certain expressions used in this summary and in this Announcement.

 
Enquiries: 
MSQ Partners Ltd                                 Tel: +44 (0) 203 
                                                  026 6608 
Dan Yardley 
Zeus Capital Limited (Financial Adviser to       Tel: +44 (0) 161 
 Bidco)                                           831 1512 
Richard Darlington / Dan Bate 
Be Heard Group plc                               Tel: +44 (0) 203 
                                                  828 6269 
David Morrison / Simon Pyper 
Cairn Financial Advisers LLP (Financial Adviser  Tel: +44 (0) 207 
 and Rule 3 Adviser to Be Heard)                  213 0880 
James Lewis / Jo Turner 
Dowgate Capital Limited (Broker to Be Heard)     Tel: +44 (0) 203 
                                                  903 7715 
James Serjeant 
Hudson Sandler (Financial PR for Be Heard)       Tel: +44 (0) 207 
                                                  796 4133 
Daniel de Belder / Nick Lyon 
 
 

Addleshaw Goddard LLP is providing legal advice to Bidco. Osborne Clarke LLP is providing legal advice to Be Heard.

Important notices

Zeus Capital, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority, is acting exclusively as financial adviser to Bidco and for no one else in connection with the Acquisition or any matters referred to in this Announcement and will not be responsible to anyone other than Bidco for providing the protections afforded to its clients nor for providing advice in relation to the Acquisition, the contents of this Announcement or any other matters referred to in this Announcement.

Cairn, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority, is acting exclusively for Be Heard and for no one else in connection with the Acquisition or any matters referred to in this Announcement and will not be responsible to anyone other than Be Heard for providing the protections afforded to its clients nor for providing advice in relation to the Acquisition, the contents of this Announcement or any other matters referred to in this Announcement.

This Announcement is for information purposes only and is not intended to and does not constitute, or form part of, any offer, invitation, inducement or the solicitation of an offer to purchase or otherwise acquire, subscribe for, sell or otherwise dispose of or exercise rights in respect of any securities, or the solicitation of any vote or approval of an offer to buy, securities in any jurisdiction (pursuant to the Acquisition or otherwise) nor shall there be any sale, issuance or transfer of any securities pursuant to the Acquisition in any jurisdiction in contravention of any applicable laws.

The Acquisition will be made solely by means of the Scheme Document (or, if the Acquisition is implemented by way of a Takeover Offer, any document by which the Takeover Offer is made), which will contain the full terms and conditions of the Acquisition, including details of how to vote in respect of the Scheme and the Resolutions proposed at the General Meeting. Any decision, vote or other response in respect of the Acquisition should be made only on the basis of information contained in the Scheme Document. Be Heard will prepare the Scheme Document to be distributed to Be Heard Shareholders at no cost to them. Be Heard Shareholders are advised to read the formal documentation in relation to the Acquisition carefully once it becomes available because it will contain important information relating to the Acquisition.

This Announcement does not constitute a prospectus or a prospectus exempted document.

This Announcement has been prepared for the purpose of complying with English law and the Code and the information disclosed may not be the same as that which would have been disclosed if this Announcement had been prepared in accordance with the laws of jurisdictions outside the United Kingdom.

Overseas jurisdictions

The release, publication or distribution of this Announcement in certain jurisdictions other than the United Kingdom may be restricted by law and the ability of Be Heard Shareholders who are not resident in the United Kingdom to participate in the Acquisition may be restricted by the laws and/or regulations of those jurisdictions. In particular, the ability of persons who are not resident in the United Kingdom to vote their Scheme Shares with respect to the Scheme at the Court Meeting or with respect to the Resolutions at the General Meeting, or to execute and deliver Forms of Proxy appointing another to vote at the Court Meeting and/or General Meeting on their behalf, may be affected by the laws of the relevant jurisdictions in which they are located. Therefore, any persons who are subject to the laws and regulations of any jurisdiction other than the United Kingdom and Be Heard Shareholders who are not resident in the United Kingdom should inform themselves of, and observe, any applicable requirements in their jurisdiction. Any failure to comply with the applicable requirements may constitute a violation of the laws and/or regulations of any such jurisdiction. To the fullest extent permitted by applicable law, the Wider Bidco Group and persons involved in the Acquisition disclaim any responsibility or liability for the violation of such restrictions by any person.

The Acquisition will not be made, directly or indirectly, in, into or from a Restricted Jurisdiction where to do so would violate the laws of that jurisdiction and no person may vote in favour of the Acquisition by any use, means, instrumentality or form within a Restricted Jurisdiction or any other jurisdiction if to do so would constitute a violation of the laws of that jurisdiction. Accordingly, copies of this Announcement and any formal documentation relating to the Acquisition are not being, and must not be, directly or indirectly, mailed or otherwise forwarded, distributed or sent in or into or from any Restricted Jurisdiction and persons receiving such documents (including custodians, nominees and trustees) must not mail or otherwise forward, distribute or send them in or into or from any Restricted Jurisdiction. Doing so may render invalid any related purported vote in respect of acceptance of the Acquisition.

This Announcement has been prepared for the purposes of complying with English law and the Code and the information disclosed may not be the same as that which would have been disclosed if this Announcement had been prepared in accordance with the laws of jurisdictions outside England.

If the Acquisition is implemented by way of a Takeover Offer (unless otherwise permitted by applicable law and regulation), the Takeover Offer may not be made, directly or indirectly, in or into or by use of the mails or any other means or instrumentality (including, without limitation, facsimile, e-mail or other electronic transmission, telex or telephone) of interstate or foreign commerce of, or any facility of a national, state or other securities exchange of, any Restricted Jurisdiction and the Takeover Offer will not be capable of acceptance by any such use, means, instrumentality or facilities or from within any Restricted Jurisdiction.

Further details in relation to Be Heard Shareholders in overseas jurisdictions will be contained in the Scheme Document.

Notice to US investors

Be Heard Shareholders in the United States should note that the Acquisition relates to the securities of a company organised under the laws of England and Wales and is proposed to be effected by means of a scheme of arrangement under the laws of England and Wales. This Announcement, the Scheme Document and certain other documents relating to the Acquisition have been or will be prepared in accordance with English law, the Code and UK disclosure requirements, format and style, all of which differ from those in the United States. A transaction effected by means of a scheme of arrangement is not subject to the tender offer rules or the proxy solicitation rules under the US Exchange Act. Accordingly, the Acquisition is subject to the disclosure requirements of and practices applicable in the United Kingdom to schemes of arrangement, which differ from the disclosure requirements of the United States tender offer and proxy solicitation rules.

None of the securities referred to in this Announcement have been approved or disapproved by the SEC, any state securities commission in the United States or any other US regulatory authority, nor have such authorities passed upon or determined the adequacy or accuracy of the information contained in this document. Any representation to the contrary is a criminal offence in the United States.

Be Heard's financial statements, and all financial information that is included in this Announcement or that may be included in the Scheme Document or any other documents relating to the Acquisition, have been prepared in accordance with International Financial Reporting Standards and may not be comparable to financial statements of companies in the United States or other companies whose financial statements are prepared in accordance with US generally accepted accounting principles. If Bidco exercises its right, in the circumstances provided for in this Announcement, to implement the Acquisition by way of a Takeover Offer, such Takeover Offer will only be made in the United States in accordance with the US Exchange Act.

In accordance with normal UK practice and pursuant to Rule 14e-5(b) of the US Exchange Act, Bidco, certain affiliated companies and their respective nominees or brokers (acting as agents) may make certain purchases of, or arrangements to purchase, Be Heard Shares, other than pursuant to the Acquisition, until the date on which the Takeover Offer and/or Scheme becomes Effective, lapses or is otherwise withdrawn. If such purchases or arrangements to purchase were to be made, they would be made outside the US and would comply with applicable law, including the US Exchange Act. These purchases and activities by exempt principal traders which are required to be made public in the United Kingdom pursuant to the Code will be reported to a Regulatory Information Service and will be available on the London Stock Exchange website at www.londonstockexchange.com. This information will also be publicly disclosed in the US to the extent that such information is made public in the United Kingdom.

The receipt of cash pursuant to the Acquisition by a US Shareholder as consideration pursuant to the terms of the Acquisition may be a taxable transaction for US federal income tax purposes and under applicable US state and local, as well as foreign and other, tax laws. Each US Shareholder is urged to consult his or her independent professional adviser immediately regarding the tax consequences of the Acquisition applicable to him or her.

Forward-looking statements

This Announcement contains certain statements about Topco, Bidco and Be Heard that are, or may be deemed to be, "forward-looking statements" which are prospective in nature. All statements other than statements of historical fact, are or may be deemed to be, forward-looking statements. Forward-looking statements are based on current expectations and projections about future events and are therefore subject to known and unknown risks and uncertainties which could cause actual results, performance or events to differ materially from the future results, performance or events expressed or implied by the forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of forward-looking words such as "plans", "expects", "is expected", "is subject to", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", "believes", "targets", "aims", "projects", "goal", "objective", "outlook", "risks", "seeks" or words or terms of similar substance or the negative thereof, as well as variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would", "might", "probably" or "will" be taken, occur or be achieved. Such statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations. Forward-looking statements include, but are not limited to, statements relating to the following: (a) future capital expenditures, expenses, revenues, economic performance, financial conditions, dividend policy, losses and future prospects, (b) business and management strategies and the expansion and growth of the operations of Topco, Bidco or Be Heard and (c) the effects of government regulation on the business of Topco, Bidco or Be Heard. Such forward-looking statements involve risks and uncertainties that could significantly affect expected results and are based on certain key assumptions. There are many factors which could cause actual results to differ materially from those expressed or implied in forward-looking statements. Among such factors are changes in the global, political, economic, business, competitive, market and regulatory forces, future exchange and interest rates, changes in tax rates and future business combinations or disposals. Such statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations.

Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as at the date of this Announcement. By their nature, forward-looking statements involve known and unknown risks and uncertainties because they relate to future events and depend on circumstances that will occur in the future or assumptions about what will happen in the future. The factors described in the context of forward-looking statements in this Announcement may cause the actual results, performance or achievements of any such person, or industry results and developments, to be materially different from any results, performance or achievements expressed or implied by such forward-looking statements. Any forward-looking statements made in this Announcement on behalf of Topco, Bidco or Be Heard are made as at the date of this Announcement based on the opinions and estimates of directors of Topco, Bidco and Be Heard, respectively. Each of Topco, Bidco and Be Heard, and their respective members, directors, officers, employees, advisers and any person acting on behalf of one or more of them, expressly disclaims any intention or obligation to update or revise any forward-looking or other statement contained in this Announcement, whether as a result of new information, future events or otherwise, except as required by applicable law. Neither Topco, Bidco, Be Heard, nor their respective members, directors, officers or employees, advisers or any person acting on their behalf, provides any representation, assurance or guarantee that the occurrence of the events expressed or implied in any forward-looking statement in this Announcement will actually occur.

No forward-looking or other statements have been reviewed by the auditors of Topco, Bidco or Be Heard. All subsequent oral or written forward-looking statements attributable to Topco, Bidco, Be Heard or to any of their respective members, directors, officers, advisers or employees or any person acting on their behalf are expressly qualified in their entirety by the cautionary statements above.

Rounding

Certain figures included in this Announcement have been subjected to rounding adjustments. Accordingly, figures shown for the same category presented in different tables may vary slightly and figures shown as totals in certain tables may not be an arithmetic aggregation of the figures that precede them.

No profit forecasts or estimates

Save as set out in paragraph 10 of this Announcement, nothing in this Announcement is intended or shall be deemed to be a forecast, projection or estimate of the future financial performance of Topco, Bidco or Be Heard for any period and no statement in this Announcement should be interpreted to mean that cash flow from operations, earnings, earnings per share or income for the current or future financial years would necessarily match or exceed the historical published cash flow from operations, earnings, earnings per share or income of Be Heard.

Disclosure requirements of the Code

Under Rule 8.3(a) of the Code, any person who is interested in one per cent. or more of any class of relevant securities of an offeree company or of any securities exchange offeror (being any offeror other than an offeror in respect of which it has been announced that its offer is, or is likely to be, solely in cash) must make an Opening Position Disclosure following the commencement of the Offer Period and, if later, following the announcement in which any securities exchange offeror is first identified. An Opening Position Disclosure must contain details of the person's interests and short positions in, and rights to subscribe for, any relevant securities of each of (i) the offeree company and (ii) any securities exchange offeror(s). An Opening Position Disclosure by a person to whom Rule 8.3(a) of the Code applies must be made by no later than 3:30 p.m. on the 10(th) Business Day following the commencement of the Offer Period and, if appropriate, by no later than 3:30 p.m. on the 10(th) Business Day following the announcement in which any securities exchange offeror is first identified. Relevant persons who deal in the relevant securities of the offeree company or of a securities exchange offeror prior to the deadline for making an Opening Position Disclosure must instead make a Dealing Disclosure.

Under Rule 8.3(b) of the Code, any person who is, or becomes, interested in one per cent. or more of any class of relevant securities of the offeree company or of any securities exchange offeror must make a Dealing Disclosure if the person deals in any relevant securities of the offeree company or of any securities exchange offeror. A Dealing Disclosure must contain details of the dealing concerned and of the person's interests and short positions in, and rights to subscribe for, any relevant securities of each of (i) the offeree company and (ii) any securities exchange offeror(s), save to the extent that these details have previously been disclosed under Rule 8 of the Code. A Dealing Disclosure by a person to whom Rule 8.3(b) of the Code applies must be made by no later than 3:30 p.m. on the Business Day following the date of the relevant dealing.

If two or more persons act together pursuant to an agreement or understanding, whether formal or informal, to acquire or control an interest in relevant securities of an offeree company or a securities exchange offeror, they will normally be deemed to be a single person for the purpose of Rule 8.3 of the Code.

Opening Position Disclosures must also be made by the offeree company and by any offeror and Dealing Disclosures must also be made by the offeree company, by any offeror and by any persons acting in concert with any of them (see Rules 8.1, 8.2 and 8.4 of the Code).

Details of the offeree and offeror companies in respect of whose relevant securities Opening Position Disclosures and Dealing Disclosures must be made can be found in the Disclosure Table on the Panel's website at www.thetakeoverpanel.org.uk, including details of the number of relevant securities in issue, when the offer period commenced and when any offeror was first identified. You should contact the Panel's Market Surveillance Unit on +44 (0)20 7638 0129 if you are in any doubt as to whether you are required to make an Opening Position Disclosure or a Dealing Disclosure.

Publication on website

A copy of this Announcement and the display documents required to be published pursuant to Rule 26 of the Code will be made available free of charge, subject to certain restrictions relating to persons resident in Restricted Jurisdictions, on Be Heard's website at www.beheardpartnership.com/investors by no later than noon on the Business Day immediately following this Announcement. Neither the content of any website referred to in this Announcement nor the content of any website accessible from hyperlinks is incorporated into, or forms part of, this Announcement.

Requesting hard copy documents

Any person who is entitled to be sent a copy of this Announcement under the Code may request a hard copy of this Announcement (and any information incorporated by reference in this Announcement) by contacting Philip Marsden, Company Secretary of Be Heard, on +44 (0)20 2838 6264.

Save as otherwise referred to above, a hard copy of this Announcement will not be sent unless requested. Any such person may also request that all future documents, announcements and information in relation to the Acquisition should be sent to them in hard copy form.

Electronic communications

Please be aware that all addresses, electronic addresses (if any) and certain other information provided by the Be Heard Shareholders and other relevant persons for the receipt of communications from Be Heard may be provided to offerors (including Bidco) during the Offer Period as required under Section 4 of Appendix 4 of the Code to comply with Rule 2.11(e) of the Code.

General

If you are in any doubt about the contents of this Announcement or the action you should take, you are recommended to seek your own independent financial advice immediately from your stockbroker, bank manager, solicitor or independent financial adviser duly authorised under the Financial Services and Markets Act 2000 (as amended from time to time) if you are resident in the United Kingdom or, if not, from another appropriate authorised independent financial adviser.

Time

All times stated in this Announcement are London times, unless otherwise stated.

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OR REGULATIONS OF SUCH JURISDICTION

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF THE MARKET ABUSE REGULATION (EU) No. 596/2014

FOR IMMEDIATE RELEASE

24 June 2020

RECOMMED ACQUISITION

of

Be Heard Group plc

by

MSQ Partners Ltd

   a company ultimately owned and controlled by   Ensco 1314 Limited 

to be effected by means of a Court-sanctioned scheme of arrangement under Part 26 of the Companies Act 2006

   1.            Introduction 

The Board of Bidco and the Independent Directors of Be Heard are pleased to announce that they have reached agreement on the terms of a recommended cash offer to be made by Bidco to acquire the entire issued and to be issued share capital of Be Heard.

It is intended that the Acquisition will be implemented by way of a Court sanctioned scheme of arrangement under Part 26 of the Companies Act. Bidco reserves the right to elect, with the consent of the Panel, to implement the Acquisition by way of a Takeover Offer for the entire issued and to be issued ordinary share capital of Be Heard as an alternative to the Scheme.

   2.            The Acquisition 

Under the terms of the Acquisition, which shall be subject to the Conditions and further terms set out in Appendix I to this Announcement and to be set out in the Scheme Document, Scheme Shareholders shall be entitled to receive:

 
      for each Scheme Share held        0.5 pence in cash 
 

The Acquisition values the entire issued and to be issued share capital of Be Heard at approximately GBP6.2 million on a fully diluted basis.

The Offer Price represents a premium of approximately:

-- 17.6 per cent. to the Closing Price of 0.43 pence per Be Heard Share on the Last Practicable Date;

-- 92.3 per cent. to the Closing Price of 0.26 pence per Be Heard Share on 8 June 2020, being the Business Day prior to the start of the Offer Period ;

-- 117.4 per cent. to the Closing Price of 0.23 pence per Be Heard Share on 17 April 2020, being the Business Day prior to the release of Be Heard's audited final results for the 12 months ending 31 December 2019; and

-- 83.8 per cent. to the average Closing Price of 0.27 pence per Be Heard Share during the three-month period ended on the Last Practicable Date.

   3.            Conditions to the Acquisition 

The Acquisition will be subject to the Conditions and further terms set out in Appendix I to this Announcement and which will be set out in the Scheme Document, including:

-- the approval of the Scheme by a majority in number of the Scheme Shareholders, either in person or by proxy, representing at least 75 per cent. in value of the Be Heard Shares voted;

-- the approval by Be Heard Shareholders, representing at least 75 per cent. of the votes cast, of the Special Resolution;

-- the approval on a poll by Be Heard Rollover Independent Shareholders, representing a simple majority of the votes cast, of the Rollover Managers Resolution;

-- the approval on a poll by Be Heard Earn Out Independent Shareholders, representing a simple majority of the votes cast, of the Earn Out Resolution;

-- the approval on a poll by Be Heard Corner Independent Shareholders, representing a simple majority of the votes cast, of the Corner Resolution;

   --      the sanction of the Scheme by the Court; 
   --      the Scheme becoming Effective by no later than the Long Stop Date; and 
   --      the satisfaction of the other Conditions set out in Appendix I to this Announcement. 
   4.            Background to and reasons for the Acquisition 

The Wider Bidco Group is an international marketing group, which completed a secondary management buy-out supported by LDC, an established UK mid-market private equity group, on 10 May 2019. The Acquisition will enable Bidco to accelerate the expansion plans put forward at the time of LDC's investment by adding complementary offerings to its existing group of agencies.

Both Be Heard and the Wider Bidco Group have developed, in parallel, a complementary, multi-disciplinary offer, and both have an established history of employee share ownership in each business. It is envisaged that there would be a number of benefits of joining the two businesses together, including accelerating the ability to win more, and larger, clients, accelerating the Wider Bidco Group's growth by building scale and increasing the Wider Bidco Group's technical capabilities, particularly in digital tech and analytics. The combination would also provide the Enlarged Group with additional scale in the core London market, and enable the Wider Bidco Group to roll-out Be Heard's capabilities across the Wider Bidco Group's global footprint in the UK, USA and Asia. Bidco expects that, following the Acquisition, Be Heard could derive a number of benefits from being part of the Wider Bidco Group. These include revenue and cost synergies, access to a wider portfolio of customers and technical knowledge, and potential access to capital with the support of LDC.

   5.            Recommendation by the Independent Directors 

Independent Directors

-- In light of his interest in the Rollover Manager Arrangements, Ben Rudman, Chief Operating Officer of Be Heard, has not participated in the appraisal by the Board of Be Heard of the Acquisition. The Board of Be Heard has constituted a committee comprised of the Independent Directors for the purpose of evaluating and recommending the Acquisition to Be Heard Shareholders.

-- The Independent Directors are David Morrison, Simon Pyper, David Wilkinson and David Poutney, who are Non-Executive Chairman, Chief Executive Officer, Senior Independent Non-Executive Director and Non-Executive Director of Be Heard respectively.

Recommendation

-- The Independent Directors, who have been so advised by Cairn as to the financial terms of the Acquisition, unanimously consider the terms of the Acquisition to be fair and reasonable. In providing its advice to the Independent Directors, Cairn has taken into account the commercial assessments of the Independent Directors . Cairn is providing independent financial advice to the Independent Directors for the purposes of Rule 3 of the Code.

-- Accordingly, the Independent Directors unanimously intend to recommend that Be Heard Shareholders vote in favour of the Scheme at the Court Meeting and the Resolutions to be proposed at the General Meeting as they have irrevocably undertaken to do in respect of their own beneficial holdings, amounting to, in aggregate, 23,610,378 Be Heard Shares and representing approximately 1.89 per cent. of the Be Heard Shares.

   6.            Background to and reasons for the Independent Directors' recommendation 

As outlined in paragraph 9 below, Be Heard is constrained by its capital structure and, in particular, its earn out and debt servicing obligations. These balance sheet constraints limit the Be Heard Group's ability to invest in those Be Heard Group companies that are delivering growth and bring into focus the strategic challenges facing the Board of Be Heard more generally. Broadly, the Independent Directors believe that the choice is either to continue to slowly trade out of the current financial constraints with the real possibility of losing the founders and other key employees, or otherwise to consider alternative options that might deliver a more rapid and satisfactory outcome for all of the stakeholders in the Be Heard Group.

Whilst the industrial logic behind the original acquisition strategy was and remains robust, the execution, management and financing of the acquisitions left the Be Heard Group, at the beginning of 2020, sub-scale and with very limited ability to raise additional funding. Therefore, the risks of continuing on the current basis and trading out of the Be Heard Group's current financial constraints are not, the Independent Directors believe, insubstantial, with success dependent upon benign market conditions, good client retention and, most importantly, the retention of key employees.

Given these factors, the Board of Be Heard has since last year spoken to numerous parties, including Bidco, that have expressed an interest in acquiring the Be Heard Group. The Acquisition is the culmination of these discussions. In addition, the Independent Directors have taken into account the fact that Bidco has received irrevocable undertakings from certain Be Heard Shareholders, together with the support of the Independent Directors, in respect of 799,834,624 Be Heard Shares, representing approximately 64.15 per cent. of the Be Heard Shares (and approximately 54.78 per cent. of the Be Heard Shares eligible to vote at the Court Meeting) as at the Last Practicable Date.

The Independent Directors have also given due consideration to Bidco's strategic objectives and welcome Bidco's stated intentions concerning the Be Heard Group's management and employees, locations of business and strategic plans. The Independent Directors also welcome Bidco's confirmation that, following the completion of the Acquisition, the existing contractual and statutory employment rights of all Be Heard Group management and employees will be fully safeguarded in accordance with applicable law, including employer contributions into Be Heard's pension scheme. The Independent Directors further welcome the confirmation that Bidco does not intend to make any immediate restructurings or changes in location of Be Heard's headquarters and headquarter functions, operations and places of business.

With this in mind, it is the unanimous view of the Independent Directors that the Acquisition reflects a full value for the Be Heard Group and also a fair price for a properly funded acquirer and provides an opportunity for Be Heard Shareholders to realise value in cash in the immediate term, whilst ensuring the long-term future of the Be Heard Group's business, albeit under different ownership.

   7.            Irrevocable Undertakings 

In addition to the Directors, Bidco has received irrevocable undertakings from certain other Be Heard Shareholders, excluding the Rollover Managers, to vote (or to procure the voting) in favour of the Scheme at the Court Meeting and the Resolutions to be proposed at the General Meeting (or, in the event that the Acquisition is implemented by way of a Takeover Offer, to accept or procure acceptance of the Takeover Offer) in respect of a total of 517,922,913 Be Heard Shares, representing, in aggregate, approximately 41.54 per cent. of the Be Heard Shares (and representing approximately 52.39 per cent. of the Be Heard Shares eligible to vote at the Court Meeting, approximately 52.39 per cent. of the Be Heard Shares eligible to vote at the General Meeting in respect of the Rollover Managers Resolution, 46.10 per cent. of the Be Heard Shares eligible to vote at the General Meeting in respect of the Earn Out Resolution and 46.83 per cent. of the Be Heard Shares eligible to vote at the General Meeting in respect of the Corner Resolution), in each case as at the Last Practicable Date.

In light of their interests in the Rollover Manager Arrangements described in paragraph 11.1 of this Announcement, the Rollover Managers will not be entitled to vote at the Court Meeting and will not be entitled to vote at the General Meeting in respect of the Rollover Managers Resolution. However, each of the Rollover Managers has provided Bidco with an irrevocable undertaking to vote (or procure the voting) in favour of the Special Resolution to approve, inter alia , the implementation of the Scheme to be proposed at the General Meeting (or, in the event that the Acquisition is implemented by way of a Takeover Offer, to accept or procure acceptance of the Takeover Offer), the Earn Out Resolution and the Corner Resolution in respect of 258,301,333 Be Heard Shares, being their entire beneficial holdings of Be Heard Shares and representing, in aggregate, approximately 20.72 per cent. of the Be Heard Shares, approximately 22.99 per cent. of the Be Heard Shares eligible to vote in respect of the Earn Out Resolution and approximately 23.35 per cent. of the Be Heard Shares eligible to vote in respect of the Corner Resolution, in each case as at the Last Practicable Date. These irrevocable undertakings remain binding even in the event of a higher competing offer.

Further details of these irrevocable undertakings are set out in Appendix III to this Announcement.

   8.            Information on Bidco and LDC 

Bidco

Bidco is a wholly owned subsidiary of Midco, which is a wholly owned subsidiary of Topco. The shareholders of Topco are the LDC Funds and various members of the Wider Bidco Group management team. The board of directors of Topco is led by Charles Courtier (Non-Executive Chairman), and comprises of Peter Reid (Chief Executive), Daniel Yardley (Chief Financial Officer), Kate Howe, who has recently joined from Dentsu Aegis Network UK, (Executive Director), Patrick Sellers (Non-Executive Director), Jonathan Bell (LDC appointed Non-Executive Director) and John Clarke (LDC appointed Non-Executive Director).

The Wider Bidco Group

The Wider Bidco Group is an international marketing group with around 525 employees. Headquartered in the UK, the Wider Bidco Group has a number of international offices and operates six agency brands, spanning advertising (The Gate), public relations (Smarts), customer acquisition marketing (Stack), digital marketing (twentysix), design and brand strategy (Holmes & Marchant) and B2B (Stein IAS). Its key clients include Unilever, Peugeot, Nestle and HM Government. It has an established culture of senior management shared ownership which helps promote effective collaboration.

Since its inception in December 2011, Bidco has gone through two private equity backed investments growing net fee income to approximately GBP48.0 million for the year ended February 2020.

LDC

LDC is an established UK mid-market private equity specialist with nearly 40 years' experience of working with management teams. LDC is an active private equity investor in the UK market, investing through multiple cycles.

   9.            Information on Be Heard 

Background

Be Heard was incorporated on 17 September 2014 with the aim of becoming one of the United Kingdom's leading digital media services groups, focused on helping clients to maximise their return on investment in digital marketing. It was admitted to trading on AIM on 23 November 2015. Since admission, Be Heard has grown to around 275 employees, including 35 employees who will leave the business as part of the Corner Disposal, and has key clients including Vodafone, Unilever and GSK.

Acquisitions

Be Heard's strategic model was to acquire digitally biased businesses, which could either operate individually or collectively to deliver compelling and beneficial outcomes for their clients. To that end, in a little over a two-year period, Be Heard completed the following five acquisitions:

-- Agenda21 - acquired in November 2015 and is a digital media planning and buying business which optimises media and content across connected devices.

-- MMT - acquired in May 2016 and is a technical consultancy specialising in the delivery of effective digital solutions.

-- Kameleon - acquired in November 2016 and is a business-to-business marketing and social influencer business.

-- Freemavens - 75 per cent. acquired in February 2017 and is a technology and data-driven consultancy, transforming businesses by turning big data into insights, strategy and practical ideas.

-- The Corner - acquired in December 2017 and is a brand and creative company which helps clients become more relevant to their audience through new thinking and new ideas.

Trading since formation

Since its formation, the Be Heard Group has delivered revenue and adjusted EBITDA growth; however, initially, this was achieved primarily through its acquisition strategy, and organic growth was below the levels anticipated. In the period leading up to the end of 2018, the Be Heard Group's performance in certain areas was below expectations and this led to the installation of a new management team under Simon Pyper as interim Chief Executive Officer in September 2018.

Simon and the new management team reviewed the operating model of the Be Heard Group, with the aim of improving both profitability and the working capital position, whilst maintaining investment in key areas of the business.

Following the implementation of the measures by the new management team the Be Heard Group has improved revenues and EBITDA for the financial years ending 31 December 2018 and 31 December 2019. This was primarily driven by strong performance within MMT and Freemavens, both of which had double digit growth for the past three years, with MMT's net revenues growing from GBP5.0 million in 2016 to GBP15.2 million in 2019, and Freemavens' from approximately GBP1.9 million to GBP4.3 million in the same period.

The outlook for 2020 prior to the Covid-19 pandemic remained broadly neutral, though it did reflect some additional uncertainty brought about by the United Kingdom's decision to leave the European Union. Trading in the current financial year started well and was in line with the Be Heard Directors' expectations, but the Covid-19 pandemic and government measures to prevent the spread of the virus are expected to have an adverse impact on the Be Heard Group's business in this financial year.

Earn outs, balance sheet and access to capital

As is typical within the marketing services sector, each of Be Heard's acquisitions comprised an initial payment on completion, with the majority of the balance of the consideration deferred through various "earn out" arrangements. As at 31 December 2019, the Be Heard Group's cash earn out liability was GBP8.7 million, excluding the put and call arrangements to acquire the remaining 25 per cent. of Freemavens' issued share capital not already owned by the Be Heard Group.

In addition, the Be Heard Group issued GBP4.0 million of convertible loan notes in November 2017 to part finance the initial consideration for the acquisition of The Corner. Therefore, excluding the Freemavens put and call options, the Be Heard Group had approximately GBP12.7 million of liabilities relating to historic acquisitions as at 31 December 2019.

The Be Heard Group's earn out liabilities and debt obligations severely restrict its access to new capital, and also sharply limit the ability of the Be Heard Group to invest in the companies acquired. These constraints, combined with the weak share price resulting from the succession of profit warnings, fetter an acquisition-led strategy. As a consequence, the Be Heard Group has had to consider alternative options for growth.

   10.          Current trading for Be Heard 

On 20 April 2020, Be Heard announced the final results of the Be Heard Group for the 12 months ended 31 December 2019. The full year results announcement included the following statement on the current trading and outlook for the Group for the year ended 31 December 2020, made on the basis of accounting consistent with the Company's accounting policies, which the Be Heard Directors confirm remains valid:

" The evolving Covid-19 pandemic is having, and will continue to have a material and adverse impact on the demand and supply side of economies throughout the world. The effects of this economic shock will no doubt be profound, even if it should prove to be short-lived. With regards to the Group, we expect a reduction to our earnings for the current financial year as clients adopt a cautious approach and look to defer or curtail engagements, but the full impact is impossible to assess at present and we have been guardedly encouraged by both the extension of existing contracts and new business activity in certain areas.

In mitigation, the Group's response to the sudden economic and operational challenges brought about by the Covid-19 pandemic, has been both decisive and quickly implemented. Consequently, we do expect to remain both profitable (adjusted EBITDA) and cash generative. "

11. Rollover Manager Arrangements, Sweet Equity Arrangements, Earn Out Arrangements and the Corner Disposal

   11.1        Rollover Manager Arrangements 

Pursuant to the Rollover Manager Arrangements:

(a) the Rollover Managers have agreed to exchange their Be Heard Shares for ordinary shares and ratchet shares that will ultimately be issued by Topco via an exchange mechanism, thereby aligning their economic interests with the Wider Bidco Group by way of participation in the equity structure of Topco in any equity proceeds over GBP5,000,000 (the " Economic Entitlement ");

(b) the Rollover Managers (other than the Freemavens Shareholders) have agreed to amend the basis on which their pre-existing entitlement to the remaining balance of deferred consideration amounts due to them under the terms of sale and purchase agreements entered into with the Company in relation to historical acquisitions, will be paid by the Company. The amendments include a reduction in the aggregate amount of the payments for the relevant Rollover Managers to be made and a deferral of the payment of a portion of the deferred consideration over a 3 year period, subject to the target company meeting certain EBITDA or revenue performance thresholds;

(c) the Freemavens Shareholders are entering into the Freemavens SPA, pursuant to which they will transfer their shares in Freemavens to Be Heard in exchange for a combination of cash consideration, and the issue of loan notes in Be Heard, which will, in turn, be exchanged for ordinary shares and ratchet shares that will ultimately be issued by Topco via an exchange mechanism;

(d) two of the Rollover Managers, Ben Rudman and James Cannings, are also investing GBP125,000 and GBP100,000 respectively for a combination of ordinary equity and loan notes in Topco (the " Additional Investment ") pursuant to the Subscription Letters;

(e) Ben Rudman will be appointed as a director of Topco upon the Scheme becoming Effective and will enter into a new service agreement with Topco (the " Service Agreement ") on terms that are consistent with executives of the Wider Bidco Group; and

(f) sweet equity arrangements have been put in place pursuant to which Ben Rudman and certain of the Rollover Managers have subscribed for equity in Topco in order to incentivise them. Pursuant to the terms of the Subscription Letters, the Rollover Managers Sweet Equity Participants are subscribing for 1.00 per cent. of the Economic Entitlement in Topco (including an entitlement of 0.50 per cent. to Ben Rudman). As a result, an aggregate of 1.00 per cent. of the Economic Entitlement in Topco would be allocated to such individuals on, or shortly after, the Effective Date.

Pursuant to (a), (d) and (f), the Rollover Managers' Economic Entitlement in Topco as part of the Rollover Manager Arrangements, which is conditional upon the Scheme having become Effective in accordance with its terms, is as follows:

 
 Shareholder                 shareholding   % value       % Economic 
                              in Be Heard    rollover      Entitlement 
                                             into Topco    in Topco 
                                             equity 
 Chris Palengat              0.37%          100%          0.84% 
                            -------------  ------------  ------------- 
 Andrzej Moyseowicz          0.37%          100%          0.84% 
                            -------------  ------------  ------------- 
 Richard Armstrong           5.88%          100%          0.73% 
                            -------------  ------------  ------------- 
 Ben Rudman                  5.59%          100%          1.44% 
                            -------------  ------------  ------------- 
 James Cannings              5.59%          100%          0.89% 
                            -------------  ------------  ------------- 
 Remaining Rollover 
  Managers (in aggregate)    2.91%          100%          0.87% 
                            -------------  ------------  ------------- 
 TOTAL                       20.72%                       5.61% 
                            -------------  ------------  ------------- 
 

Details of the agreements and approvals required to effect the Rollover Manager Arrangements are more particularly described below.

   11.2        Sweet Equity Arrangements 

Sweet equity arrangements will also be put in place pursuant to which the Sweet Equity Participants will be entitled to subscribe for equity in Topco in order to incentivise them (the " Sweet Equity Arrangements ").

Pursuant to the terms of the Shareholders Agreement and/or Subscription Letters, the Sweet Equity Participants will be entitled to subscribe for an aggregate of 1.75 per cent. of the Economic Entitlement in Topco on, or shortly after, the Effective Date on the basis subscriptions are received from all of the Sweet Equity Participants. None of the Sweet Equity Participants hold Be Heard Shares.

   11.3        Earn Out Arrangements 

Under the terms of sale and purchase agreements entered into by the Company in relation to historical acquisitions, the Leaver Earn Out Participants, who are no longer employees of the Company, were entitled to elements of deferred consideration based on certain performance targets being met by the relevant target company. The cash amounts due have crystallised but have not been paid to date. The Leaver Earn Out Participants, who have a pre-existing contractual entitlement to the payment of the deferred consideration, have agreed to an amendment to the basis on which their deferred consideration will be paid, which includes a reduction in the aggregate amount of the payments to be made and a deferral of the payment of a portion of the deferred consideration over a 3 year period, subject to the target company meeting certain EBITDA performance thresholds .

Details of the agreements and approvals required to effect the Earn Out Arrangements are more particularly described below.

   11.4        Corner Disposal 

The Company acquired the entire issued share capital of The Corner in 2017. As part of the Acquisition, it has been agreed that The Corner will be transferred to the Corner Purchasers for an aggregate consideration of GBP535,000, which shall be set off against part of the balance of deferred consideration due to be paid by Be Heard to the Corner Purchasers.

The agreements to be entered into to effect the Corner Disposal are more particularly described below.

11.5 Agreements effecting the Rollover Manager Arrangements, the Sweet Equity Arrangements, the Earn Out Arrangement and the Corner Disposal

The Rollover Managers, the Sweet Equity Participants, the Leaver Earn Out Participants and the Corner Purchasers have entered into a number of agreements with Bidco to effect the Rollover Manager Arrangements, the Sweet Equity Arrangements, the Earn Out Arrangements and the Corner Disposal.

   11.5.1     Rollover Manager Arrangements 

The Rollover Managers have entered into a number of conditional agreements with Bidco and the Company, as relevant, to effect the Rollover Manager Arrangements as follows:

Sale and Purchase Agreement

A conditional Sale and Purchase Agreement dated on or around the date of this Announcement entered into by, inter alia, the Rollover Managers and Bidco provides for the sale by each Rollover Manager of his Be Heard Shares in consideration for loan notes to be issued by Bidco. The Rollover Managers hold 258,301,333 Be Heard Shares in aggregate which will have an aggregate value of GBP1,291,506. Pursuant to the Sale and Purchase Agreement, loan notes with an aggregate principal amount of GBP1,291,506 will be issued by Bidco to the Rollover Managers (the " Bidco Rollover Notes ").

Freemavens Sale and Purchase Agreement and Deed of Variation

A conditional deed of variation dated on or around the date of this Announcement between the Company, the Freemavens Shareholders and Freemavens in relation to the Freemavens Shareholders Agreement. The deed of variation, which is conditional upon the Scheme becoming Effective, provides for the amendment of the Freemavens Shareholders Agreement to remove the put and call option arrangement pursuant to which the Company would be entitled to acquire the shares held in Freemavens by the Freemavens Shareholders in certain circumstances.

A conditional sale and purchase agreement dated on or around the date of this Announcement entered into between the Company, Bidco and the Freemavens Shareholders provides for the sale by each of the Freemavens Shareholders of their shares in Freemavens conditional upon the Scheme becoming Effective, in consideration for the payment of GBP1.0 million in cash and the issue of GBP800,000 loan notes in Be Heard (the " Company Loan Notes ") upon completion and an element of deferred consideration, up to a maximum amount of GBP1.2 million, payable over a three year period following completion but dependent on certain EBITDA targets being met by Freemavens. Following completion of the Freemavens SPA, Freemavens will become a wholly owned subsidiary of Be Heard. The Freemavens Shareholders Agreement will also be terminated with effect from completion of the Freemavens SPA.

Company Put and Call Option Deed

The Company Put and Call Option Deed provides for the transfer by the Freemavens Shareholders, by means of a put and call option, of the Company Loan Notes to Bidco. The Freemavens Shareholders will exchange the Company Loan Notes in consideration for the Bidco Rollover Notes.

Bidco Put and Call Option Deed

The Bidco Put and Call Option Deed provides for the transfer by the Rollover Managers, by means of a put and call option, of the Bidco Rollover Notes. The Rollover Managers will be issued Bidco Rollover Notes by Bidco either under the Sale and Purchase Agreement or the Company Put and Call Option Deed (in the case of the Freemavens Shareholders). The Rollover Managers will exchange the Bidco Rollover Notes in consideration for the issue by Midco of loan notes of an aggregate principal amount of GBP2,091,506 (the " Midco Rollover Notes ").

Midco Put and Call Option Deed

The Midco Put and Call Option Deed provides for the transfer by the Rollover Managers, by means of a put and call option, of the Midco Rollover Notes. The Rollover Managers will be issued Midco Rollover Notes by Bidco under the Bidco Put and Call Option Deed. The Rollover Managers will exchange the Midco Rollover Notes for, in aggregate, 233,800 shares in Topco.

Shareholders' Agreement

The Shareholders' Agreement sets out the terms on which, amongst other things, the Rollover Managers will hold their investment in Topco in the form of 297,873 shares in Topco following the completion of the series of puts and calls provided for by the Company Put and Call Option Deed, the Bidco Put and Call Option Deed, the Midco Put and Call Option Deed and the subscription letters to be entered into by certain of the Rollover Managers (the " Subscription Letters ").

Following the Effective Date, the Rollover Managers will hold in aggregate, approximately 5.61 per cent. of the Economic Entitlement in Topco.

Ratchet provisions within the Articles of Association of Topco

Topco's articles of association contain a ratchet mechanism applicable to the ratchet shares which enables the holders of the ratchet shares to participate in a proportion of the proceeds on any sale of Topco depending on the LDC Funds realising a minimum return on their investment.

There are two target return levels that the LDC Funds must attain in order for the ratchet shares to participate in a share of the proceeds, based on (i) a multiple of the amount of return on investment received by the LDC Funds being at least 2.5 times the amount invested and received by way of dividend or return of capital and (ii) with an internal rate of return of at least 25 per cent. (the " Hurdles "). If the Hurdles are met, then the holders of the ratchet shares will participate in 5 per cent. of the excess over and above the amount required to achieve the Hurdles, with the shares held by the LDC Funds receiving 5 per cent. less of the excess. The Rollover Managers will hold 25 per cent. of the ratchet shares.

Kameleon Supplemental Agreement

The conditional Kameleon Supplemental Agreement provides for the amendment of the terms on which the deferred consideration owed by the Company to the Kameleon Earn Out Holder is to be paid. The Kameleon Supplemental Agreement provides for the payment of deferred consideration, up to a maximum amount of GBP537,500 over a three year period following completion but dependent on certain revenue targets being met by Kameleon.

MMT Supplemental Agreement

The conditional MMT Supplemental Agreement provides for the amendment of the terms on which the deferred consideration owed by the Company to the MMT Rollover Managers is to be paid. The MMT Supplemental Agreement provides for the payment of GBP1,432,500 cash upon completion and an element of deferred consideration, up to a maximum amount of GBP2,530,050, payable over a three year period following completion, but dependent on certain EBITDA targets being met by MMT.

   11.5.2     Sweet Equity Arrangements 

Certain of the Sweet Equity Participants have entered into the Shareholders Agreement, a conditional agreement with Topco to effect the Sweet Equity Arrangements.

The Shareholders' Agreement sets out the terms on which, amongst other things, certain of the Sweet Equity Participants will hold their investment in Topco in the form of 51,651 shares in Topco following their subscription pursuant to the terms of the Shareholders' Agreement.

The remaining Sweet Equity Participants will be entitled to subscribe for equity in Topco pursuant to subscription letters. If fully subscribed, they will hold 25,826 shares in Topco.

Following the Effective Date, the Sweet Equity Participants will hold in aggregate, approximately 1.75 per cent. of the Economic Entitlement in Topco.

   11.5.3     Earn Out Arrangements 

The Leaver Earn Out Participants, the Company and Bidco have entered into a number of agreements with the Company to effect the Earn out Arrangements, as follows:

Agenda21 Supplemental Agreement

The conditional Agenda21 Supplemental Agreement provides for the amendment of the terms on which the deferred consideration owed by the Company to the Agenda21 Earn Out Holders is to be paid. The Agenda21 Supplemental Agreement provides for the payment of GBP113,989 cash upon completion and an element of deferred consideration, up to a maximum amount of GBP113,989, payable over a year period following completion but dependent on certain EBITDA targets being met by Agenda21.

MMT Supplemental Agreement

The conditional MMT Supplemental Agreement provides for the amendment of the terms on which the deferred consideration owed by the Company to Ian Stanton is to be paid. The MMT Supplemental Agreement provides for the payment of deferred consideration, up to a maximum amount of GBP32,189, payable within a three year period following completion but dependent on certain EBITDA targets being met by MMT.

   11.5.4     Corner Disposal 

The Corner Purchasers, the Company and Bidco have entered into a number of agreements to effect the Corner Disposal, as follows:

Corner SPA

The Corner SPA provides for the transfer of the entire issued share capital of The Corner by the Company to the Corner Purchasers for an aggregate consideration of GBP535,000, such amount to be set off against a proportion of deferred consideration owed by the Company to the Corner Purchasers. The purchase price will be subject to a post-completion adjustment based on the working capital of The Corner.

Kameleon BPA

The Kameleon BPA provides for the transfer of the Kameleon business and related assets by The Corner to Kameleon prior to completion of the Corner SPA, for a consideration equal to the book value of the Kameleon business and related assets as at completion of the Kameleon BPA.

Corner TSA

Under the terms of the Corner TSA, the Company will provide certain standard transitional services to The Corner for an initial three month term from the completion of the Corner SPA, extendable by a further three months on agreement by the parties. The fee for such services will be GBP2,000 (plus VAT) per month.

11.6 Approval of the Rollover Manager Arrangements, the Earn Out Arrangements and the Corner Disposal

Pursuant to Rules 16.1 and 16.2 of the Code the relevant independent Be Heard Shareholders will be asked at the General Meeting to approve the Rollover Manager Arrangements, the Earn Out Arrangements and the Corner Disposal described in this paragraph 11 of this Announcement by voting on the Rollover Managers Resolution, the Earn Out Resolution and the Corner Resolution as set out below.

   11.6.1     The Rollover Managers Resolution 

The Rollover Managers Resolution relates to the approval by the Be Heard Rollover Independent Shareholders of the Rollover Manager Arrangements as required pursuant to note (2) on Rule 16.1 and Rule 16.2 of the Code.

None of the Rollover Managers who hold Be Heard Shares nor their connected persons, nor any person holding Be Heard Shares on behalf of the Rollover Managers and/or any of their connected persons will be entitled to vote on the Rollover Managers Resolution.

   11.6.2     The Earn Out Resolution 

The Earn Out Resolution relates to the approval by the Be Heard Earn Out Independent Shareholders of the Earn Out Arrangements as required pursuant to note (2) on Rule 16.1 of the Code.

None of the Leaver Earn Out Participants who hold Be Heard Shares nor their connected persons, nor any person holding Be Heard Shares on behalf of the Leaver Earn Out Participants and/or any of their connected persons will be entitled to vote on the Earn Out Resolution.

   11.6.3     The Corner Resolution 

The Corner Resolution relates to the approval by the Be Heard Corner Independent Shareholders of the Corner Disposal as required pursuant to note (2) on Rule 16.1 of the Code.

None of the Corner Purchasers who hold Be Heard Shares nor their connected persons, nor any person holding Be Heard Shares on behalf of the Corner Purchasers and/or any of their connected persons will be entitled to vote on the Corner Resolution.

Voting on the Rollover Managers Resolution, the Earn Out Resolution and the Corner Resolution will be by way of a poll.

The Independent Directors support Bidco's belief that the ongoing participation of the Rollover Managers and the Sweet Equity Participants in the Company is an important element of the Acquisition, and are pleased that they will continue as employees of the Be Heard Group and investors in the Wider Bidco Group following completion of the Acquisition. Additionally, the Independent Directors support Bidco's belief that the Earn Out Arrangements and the Corner Disposal are important elements of the Acquisition, and are pleased that they have been successfully negotiated between the relevant parties.

   11.7        Independent Directors Recommendation 

The Independent Directors unanimously intend to recommend that the Be Heard Rollover Independent Shareholders vote in favour of the Rollover Managers Resolution at the General Meeting. For the purposes of Rules 16.1 and 16.2 of the Code, Cairn has confirmed to the Independent Directors that, in its opinion, the terms of the Rollover Manager Arrangements are fair and reasonable so far as the Be Heard Rollover Independent Shareholders are concerned. In providing this opinion, Cairn has taken into account the commercial assessments of the Independent Directors.

The Independent Directors unanimously intend to recommend that the Be Heard Earn Out Independent Shareholders vote in favour of the Earn Out Resolution at the General Meeting. For the purposes of Rule 16.1 of the Code, Cairn has confirmed to the Independent Directors that, in its opinion, the terms of the Earn Out Arrangements are fair and reasonable so far as the Be Heard Earn Out Independent Shareholders are concerned. In providing this opinion, Cairn has taken into account the commercial assessments of the Independent Directors.

The Independent Directors unanimously intend to recommend that the Be Heard Corner Independent Shareholders vote in favour of the Corner Resolution at the General Meeting. For the purposes of Rule 16.1 of the Code, Cairn has confirmed to the Independent Directors that, in its opinion, the terms of the Corner Documents are fair and reasonable so far as the Be Heard Corner Independent Shareholders are concerned. In providing this opinion, Cairn has taken into account the commercial assessments of the Independent Directors.

The Acquisition will be conditional upon, amongst other things:

   (a)   the Be Heard Rollover Independent Shareholders approving the Rollover Managers Resolution; 
   (b)   the Be Heard Earn Out Independent Shareholders approving the Earn Out Resolution; and 
   (c)   the Be Heard Corner Independent Shareholders approving the Corner Resolution, 

at the General Meeting.

Further details on the terms of the Rollover Manager Arrangements, the Sweet Equity Arrangements, the Earn Out Arrangements and the Corner Documents will be set out in the Scheme Document.

Other than the Rollover Manager Arrangements, the Sweet Equity Arrangements, the Earn Out Arrangements and the Corner Documents, there are no arrangements or understandings between Bidco and/or any person acting in concert with Bidco and the management or directors of Be Heard having any connection with or dependence upon the Acquisition.

   12.          Be Heard convertible bond instrument 

In connection with its acquisition of The Corner, the Company entered into a bond instrument on or around 29 November 2017 constituting up to GBP4.0 million convertible bonds (the " Bond Instrument ").

The convertible bonds were issued under the Bond Instrument to a small number of holders, of which the Gresham Bondholders currently account for approximately 66 per cent. in principal amount. Pursuant to the terms of the Bond Instrument, the holders are entitled to the payment of a redemption premium in addition to the repayment of principal.

Bidco and the Company have agreed with each of the Bondholders that the Company will, in respect of all such bonds as are held by each Bondholder, within 14 days of the Effective Date, repay the principal in full and exchange the redemption premium for new unsecured guaranteed loan notes constituted by a loan note instrument to be entered into by the Company (" Loan Notes "). The Loan Notes will be issued within 14 days of the Effective Date and will carry a coupon of 10 per cent per annum. The Loan Notes will be redeemable in two equal tranches, together with accrued interest on such sums. The first tranche will be redeemed 6 months from the date of issue and the second tranche will be redeemed 9 months from the date of issue. The Company will also be entitled to redeem all or part of the Loan Notes ahead of the prescribed redemption dates. The obligations of Be Heard in respect of the Loan Notes will be guaranteed by Midco pursuant to a guarantee to be entered into by Midco.

As a condition of the Loan Notes, for so long as there are Loan Notes in issue, the holders of the Loan Notes may, by way of a special resolution, appoint an observer (and the Company shall procure such appointment takes effect) who shall be entitled to receive monthly financial reports and annual accounts in respect of the Wider Bidco Group. For such time as the aggregate principal amount of Loan Notes outstanding for the time being is not equal to or less than 20 per cent. of the initial principal amount of Loan Notes issued, the observer will also be entitled to receive notice of, and attend, all board meetings of Midco, but will not be entitled to vote at such meetings nor count towards the quorum. The right to receive notice of, and attend, all board meetings of Midco, will fall away in the event that the aggregate principal of Loan Notes outstanding for the time being is equal to or less than 20 per cent. of the initial principal amount of Loan Notes issued.

Bidco and the Company have agreed that the above-mentioned repayment, conversion and Loan Note terms agreed with the Bondholders will, in accordance with Rule 15 of the Code, be offered to all other holders of the convertible bonds after the publication of this Announcement.

   13.          Long term incentive plan awards 

The Company has implemented a long term incentive plan (the "LTIP") for its employees under which awards (the "LTIP Awards" ) have been granted to acquire Be Heard Shares, including an award granted to Simon Pyper, the Chief Executive Officer of the Company. The LTIP Awards are exercisable within the one month period following notification of the sanction of the Scheme by the Court. However, exercise of the LTIP Awards is normally conditional upon the achievement of certain performance conditions which are not currently met, nor will they be met at the time the Scheme is due to be sanctioned by the Court. Under the existing LTIP rules previously adopted by the Company, the Company has a general discretion to determine the extent to which an LTIP Award will vest in connection with a takeover offer. The remuneration committee of the Company, exercising its pre-existing discretion, has previously resolved to permit the LTIP Award granted to Simon Pyper to be exercised in full in connection with any takeover offer for the Company regardless of whether the relevant performance conditions will be met. The remuneration committee has resolved that the LTIP Awards granted to other individuals will not be capable of exercise to any extent in connection with the Acquisition due to the failure to meet the relevant performance conditions. As a result, the LTIP Award granted to Simon Pyper will vest and become exercisable in full in connection with the Offer and the remaining LTIP Awards will lapse.

Under the LTIP rules, the Company has the power to settle awards by making a cash payment instead of delivering Be Heard Shares, and it is proposed that Simon Pyper will receive a cash payment from the Company equal to the number of Be Heard Shares subject to his LTIP Award multiplied by the Offer Price (subject to the deduction of any income tax and employee National Insurance contributions, as required). This cash cancellation payment will put Simon Pyper in the same net position as if he were to exercise his LTIP Award in respect of Be Heard Shares and receive the same consideration as the other Be Heard Shareholders.

   14.          Financing arrangements 

The cash consideration payable by Bidco to Be Heard Shareholders pursuant to the Acquisition, including the amount required to refinance the existing facilities of Be Heard with Barclays Bank plc, will be funded through Bidco's existing cash resources and an unsecured intercompany loan from Topco to Bidco via Midco. The loan is ultimately being funded through a combination of debt and equity financing by LDC and the executive directors of Topco and through debt facilities arranged with HSBC Bank plc pursuant to the Facilities Agreement. In connection with their funding of Topco, each of LDC and the executive directors of Topco has entered into the Subscription Arrangements.

Zeus Capital, in its capacity as financial adviser to Bidco, is satisfied that sufficient resources are available to Bidco to enable it to satisfy, in full, the cash consideration payable to Scheme Shareholders under the terms of the Acquisition.

   15.          Intentions in respect of Be Heard's management, employees and locations 

Overall Strategic Plan

Bidco believes that, following the Acquisition, Be Heard's agencies will complement the existing agencies within the Wider Bidco Group by providing relevant, additional services and enhancing its existing multi-disciplinary offer. Further, Bidco expects that Be Heard could derive a number of benefits from being part of the Wider Bidco Group. These include revenue and cost synergies, access to a wider portfolio of customers and technical knowledge, and potential access to capital with the support of LDC. Bidco believes that, under its private ownership and supported by its access to capital and Topco expertise, Be Heard would be better able to capitalise on additional growth and investment opportunities available in its end markets. Bidco, supported by Topco, will actively monitor these additional opportunities and pursue them where appropriate.

Additionally, to maximise collaboration, Bidco intends to combine the Agenda 21 agency with The Gate agency's media team to strengthen the Gate's digital media capabilities and to bring those employees and assets which will transfer from The Corner under the Kameleon BPA within the Stack agency.

Intentions with Respect to Be Heard Management

Bidco intends to support Be Heard's management to develop the Company by way of investment in staff and operational capacity to support the expansion of Be Heard's global operations and service offerings.

Each of the Non-Executive directors of Be Heard (being David Morrison, David Wilkinson and David Poutney) and executive director Simon Pyper (Chief Executive Officer) will resign. These resignations will be subject to, and take effect from, the Scheme becoming Effective (or, in the event that the Acquisition is implemented by a Takeover Offer, the Takeover Offer becoming or being declared wholly unconditional).

Following the Acquisition, Bidco intends to continue the employment of Ben Rudman (Chief Operating Officer and co-founder of MMT) and for him to become an executive director of Topco, performing very similar duties as he currently does within Be Heard . Proposed changes to his employment terms are outlined in paragraph 11.1.

Intentions with Respect to Be Heard Employees

Bidco recognises the contribution made by the Be Heard management team in developing its business and attaches great importance to their skills and experience. Bidco intends to support the Be Heard management team in the execution of their long-term strategy.

In line with this strategy, Bidco does not intend to initiate any headcount reductions, but will be undertaking a potential review of core support functions (finance, HR and IT) across the Be Heard Group and the Wider Bidco Group which could lead to a limited number of redundancies or redeployments in the event that duplication exists within the Be Heard Group as a result of the Acquisition, and expects that the vast majority of existing employees of Be Heard will continue to contribute to Be Heard's ongoing success.

There are presently 43 Be Heard employees that have been placed on furlough pursuant to the Government's Coronavirus Job Retention Scheme. There is a desire to facilitate the return to work for those employees as the economics of the Be Heard agencies improve in the period of Covid recovery; however the situation relating to the Covid Pandemic is inherently unpredictable and so Bidco is currently unable to determine if, how and when the un-furloughing of those employees might take place.

Save as disclosed in paragraph 11 of this Announcement, Bidco confirms that:

-- following the Scheme becoming Effective, the existing contractual and statutory employment rights, including in relation to pensions, of Be Heard's management and employees will be fully safeguarded in accordance with applicable law. Bidco does not intend to make any material change to the conditions of employment or in the balance of skills and functions of the management and employees of Be Heard. Bidco does not intend to make any changes with regards to Be Heard's existing pension schemes, the accrual of benefits to existing members or the admission of new members to such pension schemes; and

-- it has not entered into, and has not had discussions on proposals to enter into, any form of incentivisation or any other arrangements with the management and employees of Be Heard.

Intentions regarding Be Heard Headquarters and Other Items

Following the Scheme becoming Effective, Bidco does not intend to make any immediate restructurings or changes in location of Be Heard's headquarters and headquarter functions, operations and places of business. However, it is likely that within 12 months of the Acquisition, Bidco will seek to merge some of its offices into fewer locations, but all of the staff in those offices will still be located in offices in Central London.

There are no plans to change or redeploy the fixed assets of Be Heard. Additionally, owing to the nature of the business, Be Heard has no research and development function. Bidco has no plans to change this. It is also intended that, shortly after the Effective Date, Be Heard will be re-registered as a private limited pursuant to the relevant provisions of the Companies Act. Therefore, it is intended that the listing of Be Heard Shares on AIM will be cancelled immediately after the Scheme becomes Effective or promptly thereafter.

No statements in this paragraph 15 are "post-offer undertakings" for the purposes of Rule 19.5 of the Code.

   16.          Structure of the Acquisition and the Scheme Document 

Scheme

It is intended that the Acquisition will be effected by a Court-sanctioned scheme of arrangement between Be Heard and the Scheme Shareholders under Part 26 of the Companies Act. Bidco reserves the right to elect to implement the Acquisition by way of a Takeover Offer (with the consent of the Panel).

The purpose of the Scheme is to enable Bidco to become the owner of the Scheme Shares.

Under the Scheme, the Scheme Shares will be transferred to Bidco in consideration for the Scheme Shareholders receiving the Offer Price on the basis set out in paragraph 2 of this Announcement. The Scheme will be subject to the Conditions and further terms referred to in Appendix I to this Announcement and to be set out in the Scheme Document. The Acquisition will lapse if the Scheme does not become Effective by the Long Stop Date.

Approval by the Court Meeting and the General Meeting

In order to become Effective, the Scheme requires:

(a) the approval of a majority in number of the Scheme Shareholders entitled to vote, representing not less than 75 per cent. in value of the Scheme Shares voted, either in person or by proxy, at the Court Meeting. At the Court Meeting, voting will be by poll and not on a show of hands and, other than holders of Excluded Shares (including the Rollover Managers, who are precluded from voting by virtue of their interest in the Acquisition, including the Rollover Manager Arrangements), all Be Heard Shareholders appearing on Be Heard's register of members at the Voting Record Time will be entitled to vote at the Court Meeting and to cast one vote for each Scheme Share held;

(b) the approval of not less than 75 per cent. of the votes cast, either in person or by proxy, of the Special Resolution to be proposed at the General Meeting (to be held directly after the Court Meeting) necessary in order to implement the Scheme, including to approve amendments to Be Heard's articles of association to ensure that any Be Heard Shares issued after the approval of the Scheme at the Court Meeting and the Scheme Record Time will be (i) subject to the Scheme and (ii) automatically acquired by Bidco ( or its nominee(s)) on the same terms as under the Scheme. This will avoid any person (other than Bidco or its nominee(s)) being left with Be Heard Shares after the Effective Date. At the General Meeting, all Be Heard Shareholders appearing on Be Heard's register of members at the Voting Record Time will be entitled to vote on the Special Resolution and to cast one vote for each Be Heard Share held;

(c) the approval, on a poll by a simple majority of the votes cast by Be Heard Rollover Independent Shareholders, either in person or by proxy, of the Rollover Managers Resolution. At the General Meeting, all Be Heard Rollover Independent Shareholders appearing on Be Heard's register of members at the Voting Record Time will be entitled to vote on the Rollover Managers Resolution and to cast one vote for each Be Heard Share held ;

(d) the approval, on a poll by a simple majority of the votes cast by Be Heard Earn Out Independent Shareholders, either in person or by proxy, of the Earn Out Resolution. At the General Meeting, all Be Heard Earn Out Independent Shareholders appearing on Be Heard's register of members at the Voting Record Time will be entitled to vote on the Earn Out Resolution and to cast one vote for each Be Heard Share held ;

(e) the approval, on a poll by a simple majority of the votes cast by Be Heard Corner Independent Shareholders, either in person or by proxy, of the Corner Resolution. At the General Meeting, all Be Heard Corner Independent Shareholders appearing on Be Heard's register of members at the Voting Record Time will be entitled to vote on the Corner Resolution, and to cast one vote for each Be Heard Share held ; and

   (f)        all of the other Conditions to be satisfied or (where applicable) waived. 

For the avoidance of doubt, the Conditions described in paragraphs (a), (b), (c), (d) and (e) cannot be waived.

Application to the Court to sanction the Scheme

Once the necessary approvals have been obtained at the Be Heard Meetings, and the other Conditions have been satisfied or (where applicable) waived (save for the Condition set out at paragraph 2(f) of Part A of Appendix I to this Announcement), in order for the Scheme to be capable of becoming Effective, it must be sanctioned by the Court at the Scheme Court Hearing.

The Scheme will only become Effective once a copy of the Scheme Court Order is delivered to the Registrar of Companies.

Lapsing of the Acquisition

The Acquisition will lapse if, amongst other things:

(a) the approval of the requisite majority of Be Heard Shareholders at the Court Meeting is not obtained on or before the 22nd day after the expected date of the Court Meeting to be set out in the Scheme Document (or such later date, if any, as Bidco and Be Heard may agree and the Court may allow); or

(b) the approval of the requisite majority of Be Heard Shareholders to pass the Special Resolution to be proposed at the General Meeting is not obtained on or before the 22nd day after the expected date of the General Meeting to be set out in the Scheme Document (or such later date, if any, as Bidco and Be Heard may agree and the Court may allow); or

(c) the approval, on a poll of the requisite majority of Be Heard Shareholders who are respectively entitled to vote on the relevant resolution, of the Rollover Managers Resolution, the Earn Out Resolution and the Corner Resolution required pursuant to Rule 16 of the Code is not obtained on or before the 22nd day after the expected date of the General Meeting to be set out in the Scheme Document (or such later date, if any, as Bidco and Be Heard may agree and the Court may allow); or

(d) the sanction of the Scheme by the Court (without modification or with modification on terms acceptable to Bidco and Be Heard) and the delivery of a copy of the Scheme Court Order to the Registrar of Companies does not take place by the Long Stop Date.

Scheme becoming Effective

Upon the Scheme becoming Effective, it will be binding on all Scheme Shareholders, irrespective of whether or not they attended or voted at the Court Meeting or the General Meeting, or whether they voted in favour of or against the Scheme.

The cash consideration due to Scheme Shareholders will be dispatched no later than 14 days after the Effective Date. Upon the Scheme becoming Effective, certificates in respect of Scheme Shares will cease to be valid and entitlements to Scheme Shares held within the CREST system, or any other analogous system, will be cancelled.

Scheme Document

The Scheme Document will include full details of the Scheme, together with notices convening the Court Meeting and the General Meeting and the expected timetable for the Scheme, and will specify the action to be taken by Be Heard Shareholders.

It is expected that the Scheme Document, together with the Forms of Proxy, will be dispatched to Be Heard Shareholders within 28 days of the date of this Announcement, unless Bidco and Be Heard otherwise agree, and the Panel consents, to a later date.

General

The Scheme will be governed by the laws of England and Wales. The Scheme will be also subject to the applicable requirements of the Code, the Panel, the London Stock Exchange and the Financial Conduct Authority.

   17.          Interests of Bidco in Be Heard Shares 

Bidco made a public Opening Position Disclosure setting out details required to be disclosed by it under Rule 8.1(a) of the Code on 23 June 2020. It confirmed that Bidco is aware that those acting in concert with Bidco (within the meaning of the Code) had interests in 522,473,304 Be Heard Shares, representing approximately 41.90 per cent. of the Be Heard Shares in issue.

Save as referred to above and in respect of the irrevocable undertakings referred to in paragraph 7 of this Announcement, as at the Last Practicable Date, neither Bidco, nor any of their respective directors, nor, so far as Bidco is aware, any person acting in concert (within the meaning of the Code) with Bidco had (i) any interest in or right to subscribe for Be Heard Shares; nor (ii) any short positions in respect of relevant Be Heard Shares (whether conditional or absolute and whether in the money or otherwise), including any short position under a derivative, any agreement to sell, any delivery obligation or right to require another person to purchase or take delivery; nor (iii) borrowed or lent any Be Heard Shares (including, for these purposes, any financial collateral arrangements of the kind referred to in Note 4 on Rule 4.6 of the Code); nor (iv) is a party to any dealing arrangement of the kind referred to in Note 11 on the definition of acting in concert in the Code.

'Interests in securities' for these purposes arise, in summary, when a person has long economic exposure, whether absolute or conditional, to changes in the price of securities (and a person who only has a short position in securities is not treated as interested in those securities). In particular, a person will be treated as having an 'interest' by virtue of the ownership, voting rights or control of securities, or by virtue of any agreement to purchase, option in respect of, or derivative referenced to, securities.

   18.          Acquisition related arrangements 

On 25 June 2019, Be Heard and Bidco entered into a standstill agreement pursuant to which Bidco and the Wider Bidco Group agreed to be restricted from acquiring or seeking to acquire interests in relevant securities of Be Heard with those restrictions ceasing to apply on publication of this Announcement.

On 25 June 2019, Be Heard and Bidco entered into a mutual non-disclosure agreement pursuant to which both Be Heard and Bidco agreed to keep confidential certain information supplied by the other for the purposes of considering the proposed Acquisition.

   19.          Cancellation of admission to trading and re-registration of Be Heard 

Prior to the Scheme becoming Effective, application will be made to the London Stock Exchange for admission of the Be Heard Shares to trading on AIM to be cancelled immediately after the Scheme becomes Effective or promptly thereafter. The last day of dealings in, and for registration of transfers of, Be Heard Shares is expected to be on the Business Day immediately prior to the Scheme Court Hearing and no transfers will be registered after 6.00 p.m. on that date. No dealings in Be Heard Shares will be registered after this date.

On the Effective Date, Be Heard will become a wholly-owned subsidiary of Bidco and share certificates in respect of the Be Heard Shares will cease to be valid and should be destroyed. In addition, entitlements to Be Heard Shares held within the CREST system will be cancelled on the Effective Date.

It is also intended that, shortly after the Effective Date, Be Heard will be re-registered as a private limited company pursuant to the relevant provisions of the Companies Act.

   20.          Documents available on website 

Copies of the following documents will, in accordance with Rule 26.2 of the Code, be made available, subject to certain restrictions relating to persons resident in Restricted Jurisdictions, on Be Heard's website at www.beheardpartnership.com/investors and on Bidco's website at www.msqpartners.com by no later than 12 noon on the Business Day following the date of this Announcement until the end of the Offer Period:

   --     a copy of this Announcement; 
   --     the irrevocable undertakings referred to in paragraph 7 of this Announcement; 
   --     the written consents of each of Zeus Capital and Cairn referred to in paragraph 23 below; 
   --     the Rollover Manager Arrangements referred to in paragraph 11.5.1 of this Announcement; 
   --     the Facilities Agreement referred to in paragraph 14 of this Announcement; 

-- the Earn Out Arrangements referred to in paragraph 11.5.3 of this Announcement, and the historical sale and purchase agreements to which they relate;

   --     the Corner Documents referred to in paragraph 11.5.4 of this Announcement; and 

-- the non-disclosure agreement and standstill agreement described in paragraph 18 of this Announcement.

   21.          Dividends 

The Be Heard Shares to be acquired under the Acquisition shall be acquired fully paid and free from all liens, charges, equitable interests, encumbrances, rights of pre-emption and any other rights and interests of any nature whatsoever and together with all rights now and hereafter attaching thereto, including voting rights and the right to receive and retain in full all dividends and other distributions (if any) declared, made or paid on or after the date of this Announcement.

If any dividend or other distribution or return of value or capital is authorised, declared, made or paid in respect of Be Heard Shares on or after the date of this Announcement and prior to the Effective Date, Bidco reserves the right to reduce the Offer Price by an amount up to the per share amount of such dividend or other distribution or return, except where the Be Heard Shares are or will be acquired pursuant to the Scheme on a basis which entitles Bidco to receive the dividend, distribution or return and to retain it.

If any such dividend, distribution or return is authorised, declared, paid or made after the date of this Announcement and Bidco exercises its rights described above, any reference in this Announcement to the consideration payable under the Scheme shall be deemed to be a reference to the consideration as so reduced. Any exercise by Bidco of its rights referred to in this paragraph shall be the subject of an announcement and, for the avoidance of doubt, shall not be regarded as constituting any revision or variation of the terms of the Scheme.

   22.          General 

The Acquisition and the Scheme will be subject to the Conditions and certain further terms set out in Appendix I to this Announcement and to the full terms and conditions to be set out in the Scheme Document. Appendix II to this Announcement contains the sources and bases of certain information contained in this Announcement. Appendix III to this Announcement contains a summary of the irrevocable undertakings received in relation to the Acquisition. Appendix IV to this Announcement contains the definitions of certain terms used in this Announcement.

Bidco reserves the right, subject to the prior consent of the Panel, to elect to implement the Acquisition by way of a Takeover Offer for the entire issued and to be issued share capital of Be Heard, as an alternative to the Scheme. In such an event, such offer will be implemented on the same terms (subject to appropriate amendments described in Part B of Appendix I to this Announcement), so far as applicable, as those which would apply to the Scheme.

If the Acquisition is effected by way of a Takeover Offer and such offer becomes or is declared unconditional in all respects and sufficient acceptances are received, Bidco intends to exercise its rights to apply the provisions of Chapter 3 of Part 28 of the Companies Act to acquire compulsorily the remaining Be Heard Shares in respect of which the Takeover Offer has not been accepted.

Investors should be aware that Bidco may purchase Be Heard Shares otherwise than under any Takeover Offer or scheme of arrangement relating to the Acquisition, such as privately negotiated purchases.

The availability of any such Takeover Offer to persons not resident in the United Kingdom may be affected by the laws of the relevant jurisdictions. Such persons should inform themselves about and observe any applicable requirements.

   23.          Consents 

Zeus Capital has given and has not withdrawn its written consent to the issue of this Announcement with the inclusion herein of the references to its name in the form and context in which it appears.

Cairn has given and has not withdrawn its written consent to the issue of this Announcement with the inclusion herein of the references to its name in the form and context in which it appears.

 
Enquiries: 
MSQ Partners Ltd                              Tel: +44 (0) 203 
                                               026 6608 
Dan Yardley 
Zeus Capital Limited (Financial Adviser to    Tel: +44 (0) 161 
 Bidco)                                        831 1512 
Richard Darlington / Dan Bate 
Be Heard Group plc                            Tel: +44 (0) 203 
                                               828 6269 
David Morrison / Simon Pyper 
Cairn Financial Advisers (Financial Adviser   Tel: +44 (0) 207 
 and Rule 3 Adviser to Be Heard)               213 0880 
James Lewis / Jo Turner 
Dowgate Capital Limited (Broker to Be Heard)  Tel: +44 (0) 203 
                                               903 7715 
James Serjeant 
Hudson Sandler (Financial PR for Be Heard)    Tel: +44 (0) 207 
                                               796 4133 
Daniel de Belder / Nick Lyon 
 
 

Addleshaw Goddard LLP is providing legal advice to Bidco. Osborne Clarke LLP is providing legal advice to Be Heard.

Important notices

Zeus Capital, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority, is acting exclusively as financial adviser to Bidco and for no one else in connection with the Acquisition or any matters referred to in this Announcement and will not be responsible to anyone other than Bidco for providing the protections afforded to its clients nor for providing advice in relation to the Acquisition, the contents of this Announcement or any other matters referred to in this Announcement.

Cairn, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority, is acting exclusively for Be Heard and for no one else in connection with the Acquisition or any matters referred to in this Announcement and will not be responsible to anyone other than Be Heard for providing the protections afforded to its clients nor for providing advice in relation to the Acquisition, the contents of this Announcement or any other matters referred to in this Announcement.

This Announcement is for information purposes only and is not intended to and does not constitute, or form part of, any offer, invitation, inducement or the solicitation of an offer to purchase or otherwise acquire, subscribe for, sell or otherwise dispose of or exercise rights in respect of any securities, or the solicitation of any vote or approval of an offer to buy, securities in any jurisdiction (pursuant to the Acquisition or otherwise) nor shall there be any sale, issuance or transfer of any securities pursuant to the Acquisition in any jurisdiction in contravention of any applicable laws.

The Acquisition will be made solely by means of the Scheme Document (or, if the Acquisition is implemented by way of a Takeover Offer, any document by which the Takeover Offer is made), which will contain the full terms and conditions of the Acquisition, including details of how to vote in respect of the Scheme and the Resolutions proposed at the General Meeting. Any decision, vote or other response in respect of the Acquisition should be made only on the basis of information contained in the Scheme Document. Be Heard will prepare the Scheme Document to be distributed to Be Heard Shareholders at no cost to them. Be Heard Shareholders are advised to read the formal documentation in relation to the Acquisition carefully once it becomes available because it will contain important information relating to the Acquisition.

This Announcement does not constitute a prospectus or a prospectus exempted document.

This Announcement has been prepared for the purpose of complying with English law and the Code and the information disclosed may not be the same as that which would have been disclosed if this Announcement had been prepared in accordance with the laws of jurisdictions outside the United Kingdom.

Overseas jurisdictions

The release, publication or distribution of this Announcement in certain jurisdictions other than the United Kingdom may be restricted by law and the ability of Be Heard Shareholders who are not resident in the United Kingdom to participate in the Acquisition may be restricted by the laws and/or regulations of those jurisdictions. In particular, the ability of persons who are not resident in the United Kingdom to vote their Scheme Shares with respect to the Scheme at the Court Meeting or with respect to the Resolutions at the General Meeting, or to execute and deliver Forms of Proxy appointing another to vote at the Court Meeting and/or General Meeting on their behalf, may be affected by the laws of the relevant jurisdictions in which they are located. Therefore, any persons who are subject to the laws and regulations of any jurisdiction other than the United Kingdom and Be Heard Shareholders who are not resident in the United Kingdom should inform themselves of, and observe, any applicable requirements in their jurisdiction. Any failure to comply with the applicable requirements may constitute a violation of the laws and/or regulations of any such jurisdiction. To the fullest extent permitted by applicable law, the Wider Bidco Group and persons involved in the Acquisition disclaim any responsibility or liability for the violation of such restrictions by any person.

The Acquisition will not be made, directly or indirectly, in, into or from a Restricted Jurisdiction where to do so would violate the laws of that jurisdiction and no person may vote in favour of the Acquisition by any use, means, instrumentality or form within a Restricted Jurisdiction or any other jurisdiction if to do so would constitute a violation of the laws of that jurisdiction. Accordingly, copies of this Announcement and any formal documentation relating to the Acquisition are not being, and must not be, directly or indirectly, mailed or otherwise forwarded, distributed or sent in or into or from any Restricted Jurisdiction and persons receiving such documents (including custodians, nominees and trustees) must not mail or otherwise forward, distribute or send them in or into or from any Restricted Jurisdiction. Doing so may render invalid any related purported vote in respect of acceptance of the Acquisition.

This Announcement has been prepared for the purposes of complying with English law and the Code and the information disclosed may not be the same as that which would have been disclosed if this Announcement had been prepared in accordance with the laws of jurisdictions outside England.

If the Acquisition is implemented by way of a Takeover Offer (unless otherwise permitted by applicable law and regulation), the Takeover Offer may not be made, directly or indirectly, in or into or by use of the mails or any other means or instrumentality (including, without limitation, facsimile, e-mail or other electronic transmission, telex or telephone) of interstate or foreign commerce of, or any facility of a national, state or other securities exchange of, any Restricted Jurisdiction and the Takeover Offer will not be capable of acceptance by any such use, means, instrumentality or facilities or from within any Restricted Jurisdiction.

Further details in relation to Be Heard Shareholders in overseas jurisdictions will be contained in the Scheme Document.

Notice to US investors

Be Heard Shareholders in the United States should note that the Acquisition relates to the securities of a company organised under the laws of England and Wales and is proposed to be effected by means of a scheme of arrangement under the laws of England and Wales. This Announcement, the Scheme Document and certain other documents relating to the Acquisition have been or will be prepared in accordance with English law, the Code and UK disclosure requirements, format and style, all of which differ from those in the United States. A transaction effected by means of a scheme of arrangement is not subject to the tender offer rules or the proxy solicitation rules under the US Exchange Act. Accordingly, the Acquisition is subject to the disclosure requirements of and practices applicable in the United Kingdom to schemes of arrangement, which differ from the disclosure requirements of the United States tender offer and proxy solicitation rules.

None of the securities referred to in this Announcement have been approved or disapproved by the SEC, any state securities commission in the United States or any other US regulatory authority, nor have such authorities passed upon or determined the adequacy or accuracy of the information contained in this document. Any representation to the contrary is a criminal offence in the United States.

Be Heard's financial statements, and all financial information that is included in this Announcement or that may be included in the Scheme Document or any other documents relating to the Acquisition, have been prepared in accordance with International Financial Reporting Standards and may not be comparable to financial statements of companies in the United States or other companies whose financial statements are prepared in accordance with US generally accepted accounting principles. If Bidco exercises its right, in the circumstances provided for in this Announcement, to implement the Acquisition by way of a Takeover Offer, such Takeover Offer will only be made in the United States in accordance with the US Exchange Act.

In accordance with normal UK practice and pursuant to Rule 14e-5(b) of the US Exchange Act, Bidco, certain affiliated companies and their respective nominees or brokers (acting as agents) may make certain purchases of, or arrangements to purchase, Be Heard Shares, other than pursuant to the Acquisition, until the date on which the Takeover Offer and/or Scheme becomes Effective, lapses or is otherwise withdrawn. If such purchases or arrangements to purchase were to be made, they would be made outside the US and would comply with applicable law, including the US Exchange Act. These purchases and activities by exempt principal traders which are required to be made public in the United Kingdom pursuant to the Code will be reported to a Regulatory Information Service and will be available on the London Stock Exchange website at www.londonstockexchange.com. This information will also be publicly disclosed in the US to the extent that such information is made public in the United Kingdom.

The receipt of cash pursuant to the Acquisition by a US Shareholder as consideration pursuant to the terms of the Acquisition may be a taxable transaction for US federal income tax purposes and under applicable US state and local, as well as foreign and other, tax laws. Each US Shareholder is urged to consult his or her independent professional adviser immediately regarding the tax consequences of the Acquisition applicable to him or her.

Forward-looking statements

This Announcement contains certain statements about Topco, Bidco and Be Heard that are, or may be deemed to be, "forward-looking statements" which are prospective in nature. All statements other than statements of historical fact, are or may be deemed to be, forward-looking statements. Forward-looking statements are based on current expectations and projections about future events and are therefore subject to known and unknown risks and uncertainties which could cause actual results, performance or events to differ materially from the future results, performance or events expressed or implied by the forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of forward-looking words such as "plans", "expects", "is expected", "is subject to", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", "believes", "targets", "aims", "projects", "goal", "objective", "outlook", "risks", "seeks" or words or terms of similar substance or the negative thereof, as well as variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would", "might", "probably" or "will" be taken, occur or be achieved. Such statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations. Forward-looking statements include, but are not limited to, statements relating to the following: (a) future capital expenditures, expenses, revenues, economic performance, financial conditions, dividend policy, losses and future prospects, (b) business and management strategies and the expansion and growth of the operations of Topco, Bidco or Be Heard and (c) the effects of government regulation on the business of Topco, Bidco or Be Heard. Such forward-looking statements involve risks and uncertainties that could significantly affect expected results and are based on certain key assumptions. There are many

factors which could cause actual results to differ materially from those expressed or implied in forward-looking statements. Among such factors are changes in the global, political, economic, business, competitive, market and regulatory forces, future exchange and interest rates, changes in tax rates and future business combinations or disposals. Such statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations.

Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as at the date of this Announcement. By their nature, forward-looking statements involve known and unknown risks and uncertainties because they relate to future events and depend on circumstances that will occur in the future or assumptions about what will happen in the future. The factors described in the context of forward-looking statements in this Announcement may cause the actual results, performance or achievements of any such person, or industry results and developments, to be materially different from any results, performance or achievements expressed or implied by such forward-looking statements. Any forward-looking statements made in this Announcement on behalf of Topco, Bidco or Be Heard are made as at the date of this Announcement based on the opinions and estimates of directors of Topco, Bidco and Be Heard, respectively. Each of Topco, Bidco and Be Heard, and their respective members, directors, officers, employees, advisers and any person acting on behalf of one or more of them, expressly disclaims any intention or obligation to update or revise any forward-looking or other statement contained in this Announcement, whether as a result of new information, future events or otherwise, except as required by applicable law. Neither Topco, Bidco, Be Heard, nor their respective members, directors, officers or employees, advisers or any person acting on their behalf, provides any representation, assurance or guarantee that the occurrence of the events expressed or implied in any forward-looking statement in this Announcement will actually occur.

No forward-looking or other statements have been reviewed by the auditors of Topco, Bidco or Be Heard. All subsequent oral or written forward-looking statements attributable to Topco, Bidco, Be Heard or to any of their respective members, directors, officers, advisers or employees or any person acting on their behalf are expressly qualified in their entirety by the cautionary statements above.

Rounding

Certain figures included in this Announcement have been subjected to rounding adjustments. Accordingly, figures shown for the same category presented in different tables may vary slightly and figures shown as totals in certain tables may not be an arithmetic aggregation of the figures that precede them.

No profit forecasts or estimates

Save as set out in paragraph 10 of this Announcement, nothing in this Announcement is intended or shall be deemed to be a forecast, projection or estimate of the future financial performance of Topco, Bidco or Be Heard for any period and no statement in this Announcement should be interpreted to mean that cash flow from operations, earnings, earnings per share or income for the current or future financial years would necessarily match or exceed the historical published cash flow from operations, earnings, earnings per share or income of Be Heard.

Disclosure requirements of the Code

Under Rule 8.3(a) of the Code, any person who is interested in one per cent. or more of any class of relevant securities of an offeree company or of any securities exchange offeror (being any offeror other than an offeror in respect of which it has been announced that its offer is, or is likely to be, solely in cash) must make an Opening Position Disclosure following the commencement of the Offer Period and, if later, following the announcement in which any securities exchange offeror is first identified. An Opening Position Disclosure must contain details of the person's interests and short positions in, and rights to subscribe for, any relevant securities of each of (i) the offeree company and (ii) any securities exchange offeror(s). An Opening Position Disclosure by a person to whom Rule 8.3(a) of the Code applies must be made by no later than 3:30 p.m. on the 10(th) Business Day following the commencement of the Offer Period and, if appropriate, by no later than 3:30 p.m. on the 10(th) Business Day following the announcement in which any securities exchange offeror is first identified. Relevant persons who deal in the relevant securities of the offeree company or of a securities exchange offeror prior to the deadline for making an Opening Position Disclosure must instead make a Dealing Disclosure.

Under Rule 8.3(b) of the Code, any person who is, or becomes, interested in one per cent. or more of any class of relevant securities of the offeree company or of any securities exchange offeror must make a Dealing Disclosure if the person deals in any relevant securities of the offeree company or of any securities exchange offeror. A Dealing Disclosure must contain details of the dealing concerned and of the person's interests and short positions in, and rights to subscribe for, any relevant securities of each of (i) the offeree company and (ii) any securities exchange offeror(s), save to the extent that these details have previously been disclosed under Rule 8 of the Code. A Dealing Disclosure by a person to whom Rule 8.3(b) of the Code applies must be made by no later than 3:30 p.m. on the Business Day following the date of the relevant dealing.

If two or more persons act together pursuant to an agreement or understanding, whether formal or informal, to acquire or control an interest in relevant securities of an offeree company or a securities exchange offeror, they will normally be deemed to be a single person for the purpose of Rule 8.3 of the Code.

Opening Position Disclosures must also be made by the offeree company and by any offeror and Dealing Disclosures must also be made by the offeree company, by any offeror and by any persons acting in concert with any of them (see Rules 8.1, 8.2 and 8.4 of the Code).

Details of the offeree and offeror companies in respect of whose relevant securities Opening Position Disclosures and Dealing Disclosures must be made can be found in the Disclosure Table on the Panel's website at www.thetakeoverpanel.org.uk, including details of the number of relevant securities in issue, when the offer period commenced and when any offeror was first identified. You should contact the Panel's Market Surveillance Unit on +44 (0)20 7638 0129 if you are in any doubt as to whether you are required to make an Opening Position Disclosure or a Dealing Disclosure.

Publication on website and availability of hard copies

A copy of this Announcement and the display documents required to be published pursuant to Rule 26 of the Code will be made available free of charge, subject to certain restrictions relating to persons resident in Restricted Jurisdictions, on Be Heard's website at www.beheardpartnership.com/investors by no later than noon on the Business Day immediately following this Announcement. Neither the content of any website referred to in this Announcement nor the content of any website accessible from hyperlinks is incorporated into, or forms part of, this Announcement.

Requesting hard copy documents

Any person who is entitled to be sent a copy of this Announcement under the Code may request a hard copy of this Announcement (and any information incorporated by reference in this Announcement) by contacting Philip Marsden, Company Secretary of Be Heard, on +44 (0)20 2838 6264.

Save as otherwise referred to above, a hard copy of this Announcement will not be sent unless requested. Any such person may also request that all future documents, announcements and information in relation to the Acquisition should be sent to them in hard copy form.

Electronic communications

Please be aware that all addresses, electronic addresses (if any) and certain other information provided by the Be Heard Shareholders and other relevant persons for the receipt of communications from Be Heard may be provided to offerors (including Bidco) during the Offer Period as required under Section 4 of Appendix 4 of the Code to comply with Rule 2.11(e) of the Code.

General

If you are in any doubt about the contents of this Announcement or the action you should take, you are recommended to seek your own independent financial advice immediately from your stockbroker, bank manager, solicitor or independent financial adviser duly authorised under the Financial Services and Markets Act 2000 (as amended from time to time) if you are resident in the United Kingdom or, if not, from another appropriate authorised independent financial adviser.

Time

All times stated in this Announcement are London times, unless otherwise stated.

Appendix I

Conditions and further terms of the Acquisition and the Scheme

Part A: Conditions to the Acquisition

1. The Acquisition is conditional upon the Scheme becoming unconditional and becoming Effective, subject to the Code, by no later than 11.59 p.m. on the Long Stop Date or such later date (if any) as Bidco and Be Heard may agree and (if required) the Panel and the Court may allow.

   2.     The Scheme shall be conditional on the following conditions: 

Scheme approval

(a) the approval of the Scheme at the Court Meeting or at any adjournment of any such meeting, provided that the Court Meeting may not be adjourned beyond the 22nd day after the expected date of the Court Meeting to be set out in the Scheme Document (or such later date, if any, as Bidco and Be Heard may agree and the Court may allow), by a majority in number of the Be Heard Shareholders entitled to vote representing 75 per cent. or more in value (or the relevant class or classes thereof, if applicable) present and voting, either in person or by proxy;

(b) the Special Resolution required to approve and implement the Scheme as set out in the notice of the General Meeting being duly passed by the requisite majority required to pass such resolution at the General Meeting or at any adjournment of that meeting, provided that the General Meeting may not be adjourned beyond the 22nd day after the expected date of the General Meeting to be set out in the Scheme Document (or such later date, if any, as Bidco and Be Heard may agree and the Court may allow);

(c) the Rollover Managers Resolution required pursuant to Rules 16.1 and 16.2 of the Code to approve the Rollover Manager Arrangements as set out in the notice of the General Meeting being duly passed on a poll at the General Meeting or at any adjournment of that meeting by a majority of the Be Heard Rollover Independent Shareholders present and voting, either in person or by proxy, provided that the General Meeting may not be adjourned beyond the 22nd day after the expected date of the General Meeting to be set out in the Scheme Document (or such later date, if any, as Bidco and Be Heard may agree and the Court may allow);

(d) the Earn Out Resolution required pursuant to Rule 16.1 of the Code to approve the Earn Out Arrangements as set out in the notice of the General Meeting being duly passed on a poll at the General Meeting or at any adjournment of that meeting by a majority of the Be Heard Earn Out Independent Shareholders present and voting, either in person or by proxy, provided that the General Meeting may not be adjourned beyond the 22nd day after the expected date of the General Meeting to be set out in the Scheme Document (or such later date, if any, as Bidco and Be Heard may agree and the Court may allow);

(e) the Corner Resolution required pursuant to Rule 16.1 of the Code to approve the Corner Disposal as set out in the notice of the General Meeting being duly passed on a poll at the General Meeting or at any adjournment of that meeting by a majority of the Be Heard Corner Independent Shareholders present and voting, either in person or by proxy, provided that the General Meeting may not be adjourned beyond the 22nd day after the expected date of the General Meeting to be set out in the Scheme Document (or such later date, if any, as Bidco and Be Heard may agree and the Court may allow); and

(f) the sanction of the Scheme by the Court (without modification or with modification on terms acceptable to Bidco and Be Heard) and the delivery of a copy of the Scheme Court Order to the Registrar of Companies.

3. In addition, Be Heard and Bidco have agreed that the Acquisition will be conditional upon the following conditions and, accordingly, the necessary actions to make the Scheme Effective will not be taken unless each of such conditions (as amended, if appropriate) have been satisfied or, where relevant, waived by Bidco:

Other Third Party clearances

(a) no government or governmental, quasi-governmental, supranational, statutory, administrative or regulatory body or association, institution or agency (including any trade agency) or any court tribunal in any jurisdiction (each a " Relevant Authority ") having taken or instituted or given written notice of any action, proceeding, suit, investigation, enquiry or reference (and, in each case, not having withdrawn the same) or enacted, made or proposed and there not continuing to be outstanding any statute, regulation, order or decision that would or might reasonably be expected to:

(i) make the Acquisition or its implementation or other acquisition of Be Heard Shares, or control or management of Be Heard by Bidco or any member of the Wider Bidco Group void, unenforceable or illegal in any jurisdiction or directly or indirectly prohibit or otherwise materially restrict, materially delay or materially interfere with the implementation of, or impose material additional conditions or obligations with respect to, or otherwise materially challenge or require material amendment to the terms of, the Scheme or the Acquisition or other acquisition of any Be Heard Shares, or control or management of Be Heard by Bidco or any member of the Wider Bidco Group;

(ii) require, prevent or materially delay the divestiture (or alter the terms of any proposed divestiture) by the Wider Bidco Group (as a result of or in connection with the Acquisition) or the Wider Be Heard Group of all or any material part of their respective businesses, assets or properties or impose any material limitation on their ability to conduct all or any part of their respective businesses and to own, control or manage any of their respective assets or properties;

(iii) impose any limitation on, or result in any material delay in, the ability of any member of the Wider Bidco Group to acquire or hold or to exercise effectively, directly or indirectly, all or any rights of ownership of shares or other securities (or the equivalent) in, or to exercise management control over, any member of the Wider Be Heard Group or on the ability of any member of the Wider Be Heard Group to hold or to exercise effectively, directly or indirectly, all or any rights of ownership of shares or other securities (or the equivalent) in, or to exercise management control over, any other member of the Wider Be Heard Group to an extent which is material in the context of the Wider Be Heard Group taken as a whole or the Wider Bidco Group taken as a whole or material in the context of the Acquisition (as the case may be);

(iv) except pursuant to Chapter 3 of Part 28 of the Companies Act, require any member of the Wider Bidco Group (as a result of or in connection with the Acquisition) or of the Wider Be Heard Group to acquire or offer to acquire any shares or other securities (or the equivalent) or interest in any member of the Wider Be Heard Group or any member of the Wider Bidco Group owned by a third party (other than in the implementation of the Acquisition);

(v) require the divestiture by any member of the Wider Bidco Group of any shares, securities or any other interests in any member of the Wider Be Heard Group or Wider Bidco Group;

(vi) impose any material limitation on, or result in any material delay in, the ability of any member of the Wider Bidco Group or the Wider Be Heard Group to integrate or co-ordinate its business, or any part of it, with the businesses or any part of the businesses of any other member of the Wider Bidco Group and/or the Wider Be Heard Group;

(vii) result in any member of the Wider Be Heard Group ceasing to be able to carry on business under any name under which it presently does so, to an extent which is material in the context of the Wider Be Heard Group taken as a whole or the Wider Bidco Group taken as a whole or material in the context of the Acquisition (as the case may be); or

(viii) otherwise materially and adversely affect the business, assets, financial or trading position or profits of any member of the Wider Be Heard Group,

and all applicable waiting and other time periods (including extensions thereof) during which any such Relevant Authority could decide to take, institute or threaten any such action, proceeding, suit, investigation, enquiry or reference having expired, lapsed or been terminated; provided that, for the avoidance of doubt, this paragraph 3 (a) shall not apply to any action taken by a Relevant Authority in relation to a contract or arrangement with a member of the Wider Be Heard Group entered into in the normal course of its business;

(b) other than in relation to the approvals referred to in paragraph 3 (a) of this Appendix I, all material filings, applications and/or notifications which are necessary under applicable legislation or regulation of any relevant jurisdiction having been made and all relevant waiting periods and other time periods (including any extensions thereof) under any applicable legislation or regulation of any relevant jurisdiction having expired, lapsed or been terminated and all applicable statutory or regulatory obligations in any jurisdiction having been complied with, in each case in respect of the Scheme and the Acquisition, or, except pursuant to Chapter 3 of Part 28 of the Companies Act, other acquisition of any shares or other securities in, or control or management of, Be Heard or any member of the Wider Be Heard Group by any member of the Wider Bidco Group or (except as Disclosed) the carrying on by any member of the Wider Be Heard Group of its business;

(c) other than in relation to the approvals referred to in paragraph 3(a) of this Appendix I, all Authorisations which are necessary in any jurisdiction for or in respect of the Acquisition and other acquisition of any Be Heard Shares, or control of Be Heard , by Bidco or any member of the Wider Bidco Group being obtained on terms and in a form reasonably satisfactory to Bidco from appropriate Relevant Authorities, or (except as Disclosed) from any persons or bodies with whom any member of the Wider Be Heard Group has entered into contractual arrangements or material business relationships, and such Authorisations, together with all other Authorisations necessary for any member of the Wider Be Heard Group to carry on its business (except as Disclosed) (where the absence of any such Authorisations would be material and adverse in the context of the Acquisition) remaining in full force and effect and no written notice of any intention to revoke, suspend, restrict or modify or not to renew any of the same having been given;

Confirmation of absence of adverse circumstances

(d) except as Disclosed, there being no provision of any agreement, arrangement, licence, lease, franchise, permit or other instrument to which any member of the Wider Be Heard Group is a party or by or to which any such member or any of its assets is or may be bound, entitled or subject which, as a result of the implementation of the Acquisition or other acquisition by Bidco or any member of the Wider Bidco Group of any Be Heard Shares, or change in the control or management of Be Heard , would or would reasonably be expected to result in (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole):

(i) any monies borrowed by or any other indebtedness (actual or contingent) of, or any grant available to, any member of the Wider Be Heard Group becoming repayable, or capable of being declared repayable, immediately or earlier than the stated repayment date or the ability of such member to borrow monies or incur any indebtedness being withdrawn or inhibited;

(ii) other than in the normal course of its business, the creation or enforcement of any mortgage, charge or other security interest over the whole or any material part of the business, property or assets of any member of the Wider Be Heard Group or any such mortgage, charge or other security interest (whenever arising or having arisen) becoming enforceable;

(iii) any material rights, assets or interests of any member of the Wider Be Heard Group being or falling to be disposed of or ceasing to be available to any member of the Wider Be Heard Group or any right, under which any such asset or interest could be required to be disposed of or could cease to be available to any member of the Wider Be Heard Group, being exercised or reasonably likely to be exercised;

(iv) the interest or business of any member of the Wider Be Heard Group in or with any other person, firm or company (or any agreements or arrangements relating to such interest or business) being terminated or adversely modified or affected;

(v) any member of the Wider Be Heard Group ceasing to be able to carry on business under any name under which it presently does so;

(vi) the value of any member of the Wider Be Heard Group or its financial or trading position or prospects being prejudiced or adversely affected;

(vii) any such agreement, arrangement, licence, lease, franchise, permit or other instrument being terminated or the rights, liabilities, obligations or interests of any member of the Wider Be Heard Group being adversely modified or adversely affected or any obligation or liability arising or any adverse action being taken or arising thereunder;

(viii) the creation or acceleration of any liability of any member of the Wider Be Heard Group to make any severance, termination, bonus or other payment to any of its directors or other officers;

(ix) the creation or acceleration of any liability (actual or contingent) of any member of the Wider Be Heard Group, other than trade creditors or other liabilities incurred in the normal course of business; or

(x) any requirement on any member of the Wider Be Heard Group to acquire, subscribe, pay up or repay any shares or other securities (or the equivalent),

and no event having occurred which, under any provision of any agreement, arrangement, licence or other instrument to which any member of the Wider Be Heard Group is a party or by or to which any such member or any of its assets is or may be bound or subject, would or would reasonably be expected to result in any events or circumstances as are referred to in this paragraph 3(d) (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

No material transactions, claims or changes in the conduct of the business of the Wider Be Heard Group

(e) except as Disclosed, no member of the Wider Be Heard Group having since 31 December 2019:

(i) issued or agreed to issue or authorised or proposed the issue of additional shares of any class, or securities convertible into, or exchangeable for, or rights, warrants or options to subscribe for or acquire, any such shares or convertible or exchangeable securities or transferred or sold (or agreed to transfer or sell) any shares out of treasury (except as between Be Heard and its wholly-owned subsidiaries or solely between wholly-owned subsidiaries of Be Heard or for Be Heard Shares issued pursuant to the exercise of options or vesting of awards granted in the ordinary course);

(ii) recommended, declared, paid or made or resolved to recommend, declare, pay or make any bonus, dividend or other distribution, whether payable in cash or otherwise, other than dividends or other distributions, whether payable in cash or otherwise, lawfully paid or made by any wholly-owned subsidiary of Be Heard to Be Heard or any of its wholly-owned subsidiaries;

(iii) (except for transactions between Be Heard and its wholly-owned subsidiaries, or between its wholly-owned subsidiaries or transactions in the normal course of business) implemented or authorised, or announced its intention to implement or authorise, any merger, demerger, reconstruction, amalgamation, scheme or commitment, acquired or disposed of or transferred, mortgaged or charged, or created any other security interest over, any asset or any right, title or interest in any asset (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(iv) entered into, or authorised the entry into, any joint venture, asset or profit sharing arrangement, partnership or merger of businesses or corporate entities (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(v) other than pursuant to the Acquisition and except for transactions between Be Heard and its wholly-owned subsidiaries or between wholly-owned subsidiaries of Be Heard , implemented or authorised any reconstruction, amalgamation, scheme or other transaction or arrangement with a substantially equivalent effect (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(vi) purchased, redeemed or repaid any of its own shares or other securities or reduced or made or authorised any other change in its share capital (except, in each case, where relevant, as between Be Heard and its wholly-owned subsidiaries or solely between wholly-owned subsidiaries of Be Heard) ;

(vii) made or authorised any change in its loan capital or issued or authorised the issue of any debentures or incurred or increased any indebtedness (except in the normal course of business) or contingent liability (except, in each case, where relevant, as between Be Heard and wholly-owned subsidiaries of Be Heard or between the wholly-owned subsidiaries of Be Heard ) (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(viii) entered into, varied or terminated, or authorised the entry into, variation or termination of, any contract, commitment or arrangement (whether in respect of capital expenditure, real estate or otherwise) which is outside the normal course of business or which is of a long term, onerous or unusual nature or magnitude or which involves, or would reasonably be expected to involve, an obligation of a nature or magnitude which is materially restrictive on the business of any member of the Wider Be Heard Group (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(ix) been unable or deemed unable, or admitted in writing that it is unable, to pay its debts as they fall due or having stopped or suspended (or threatened to stop or suspend) payment of its debts generally or ceased or threatened to cease carrying on all or a substantial part of its business (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(x) commenced negotiations with any of its creditors or taken any step with a view to rescheduling or restructuring any of its indebtedness or entered into a composition, compromise, assignment or arrangement with any of its creditors, whether by way of a voluntary arrangement, scheme of arrangement, deed of compromise or otherwise (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(xi) (other than in respect of a member of the Wider Be Heard Group which is dormant and solvent at the relevant time) taken any corporate action or had any legal proceedings started, served or threatened against it or any documents filed or faxed in court for its winding-up (voluntary or otherwise), dissolution or reorganisation (or for any analogous proceedings or steps in any jurisdiction) or for the appointment of a liquidator, provisional liquidator, receiver, administrator, administrative receiver, trustee or similar officer (or for the appointment of any analogous person in any jurisdiction) of all or any of its assets and revenues or had written notice given of the intention to appoint any of the foregoing to it (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(xii) except in the normal course of business, waived, compromised, settled, abandoned or admitted any dispute, claim or counter-claim, whether made or potential and whether by or against any member of the Wider Be Heard Group (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(xiii) made any material alteration to its constitutional documents (other than the amendments to Be Heard's articles of association as required in connection with the Acquisition);

(xiv) entered into, or varied the terms of, or terminated or given notice of termination of, in each case except in the normal course of business, any service agreement, commitment or arrangement with any director or senior executive of any member of the Wider Be Heard Group;

(xv) proposed, agreed to provide, or agreed to modify to any material extent the terms of, any share option scheme, incentive scheme or other benefit relating to the employment or termination of employment of any person employed by any member of the Wider Be Heard Group; or

(xvi) entered into any contract, commitment or arrangement or passed any resolution or made any offer (which remains open for acceptance) to effect, or proposed or announced any intention to effect, any of the transactions, matters or events referred to in this paragraph 3(e) (otherwise than where permitted or referred to in this paragraph 3(e));

No material adverse change

   (f)            except as Disclosed, since 31 December 2019 : 

(i) no adverse change having occurred, and no circumstances having arisen which would reasonably be expected to result in any adverse change, in the business, assets, financial or trading position or profits of any member of the Wider Be Heard Group (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(ii) no litigation, arbitration proceedings, prosecution or other legal proceedings in any jurisdiction having been threatened, announced, instituted or remaining outstanding by, against or in respect of any member of the Wider Be Heard Group or to which any member of the Wider Be Heard Group is a party (whether as claimant or defendant or otherwise) and no investigation by any Relevant Authority or other investigative body against or in respect of any member of the Wider Be Heard Group having been threatened, announced, instituted or remaining outstanding by, against or in respect of any member of the Wider Be Heard Group (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(iii) no enquiry, review or investigation by, or complaint or reference to, any Third Party against or in respect of any member of the Wider Be Heard Group having been threatened in writing, announced or instituted or remaining outstanding by, against or in respect of any member of the Wider Be Heard Group, in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole;

(iv) no steps having been taken and no omissions having been made which would result in the withdrawal, cancellation, termination or modification of any licence held by any member of the Wider Be Heard Group which is necessary for the proper carrying on of its business, and the withdrawal, cancellation, termination or modification of which would have a material adverse effect on the Wider Be Heard Group taken as a whole; or

(v) no contingent or other liability having arisen outside the normal course of business which would or would reasonably be expected to adversely affect any member of the Wider Be Heard Group (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

No discovery of certain matters

   (g)           except as Disclosed, Bidco has not discovered that: 

(i) any financial, business or other information concerning the Wider Be Heard Group publicly announced or disclosed in the context of the Acquisition on or prior to the date of this Announcement at any time by any member of the Wider Be Heard Group is misleading, contains a misrepresentation of fact or omits to state a fact necessary to make the information contained therein not misleading (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(ii) there is any information which renders inaccurate any information publicly announced or disclosed in the context of the Acquisition prior to the date of this Announcement by or on behalf of any member of the Wider Be Heard Group (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

(iii) any member of the Wider Be Heard Group is subject to any liability, contingent or otherwise, other than in the normal course of business (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole); or

(iv) there is or is likely to be any obligation or liability (whether actual or contingent) to make good, repair, re-instate or clean up any property now or previously owned, occupied, operated or made use of or controlled by any past or present member of the Wider Be Heard Group under any environmental legislation, regulation, notice, circular or order of any Relevant Authority in any jurisdiction (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole);

Anti-corruption, sanctions and criminal property

(h) save as Disclosed, Bidco has not discovered (in each case to an extent which is material in the context of the Wider Be Heard Group taken as a whole) that:

(i) any past or present member, director or officer of the Wider Be Heard Group is or has at any time engaged in any activity, practice or conduct which would constitute an offence under the Bribery Act 2010, the US Foreign Corrupt Practices Act of 1977 or any other applicable anti-corruption legislation;

(ii) any asset of any member of the Wider Be Heard Group constitutes criminal property as defined by section 340(3) of the Proceeds of Crime Act 2002 (but disregarding paragraph (b) of that definition);

(iii) any past or present member, director or officer of the Wider Be Heard Group, or any other person for whom any such person may be liable or responsible, has engaged in any business with, made any investments in, made any funds or assets available to or received any funds or assets from: (a) any government, entity or individual in respect of which US or European Union persons, or persons operating in those territories, are prohibited from engaging in activities or doing business, or from receiving or making available funds or economic resources, by US or European Union laws or regulations, including the economic sanctions administered by the US Office of Foreign Assets Control, or HM Treasury in the UK; or (b) any government, entity or individual targeted by any of the economic sanctions of the United Nations, the US, the European Union or any of its member states; or

(iv) any member of the Wider Be Heard Group has been engaged in any transaction with any person targeted by any of the economic sanctions of the United Nations, the US, the European Union or any of its member states which would cause Bidco to be in breach of any law or regulation upon its acquisition of Be Heard, including the economic sanctions of the US Office of Foreign Assets Control, or HM Treasury & Customs in the UK;

Intellectual Property

   (i)            save as Disclosed, Bidco has not discovered that: 

(i) any member of the Wider Be Heard Group does not own or have licensed to it or otherwise possess legally enforceable rights to use all intellectual property that is:

-- required or reasonably necessary for the conduct of its business of the relevant member of the Wider Be Heard Group as currently conducted; or

   --      under development for such business; 

(ii) any member of the Wider Be Heard Group has infringed any intellectual property rights of any third party where the consequences of which would be material in the context of the Wider Be Heard Group taken as a whole;

(iii) any intellectual property held by any member of the Wider Be Heard Group that is material in the context of the Wider Be Heard Group taken as a whole is not valid and subsisting; or

(iv) any persons who are now, or within the last five years have been, employees, consultants or contractors of any member of the Wider Be Heard Group have failed to execute proprietary information and confidentiality agreements, where such failure is material in the context of the Wider Be Heard Group taken as a whole; and

No tax abuse or avoidance notice

(j) except as Disclosed, Bidco has not discovered that any member of the Wider Be Heard Group has received any notice, assessment or claim from any tax authority to the effect that:

(i) such member has advised on or knowingly been involved in any transaction or series of transactions the main purpose, or one of the main purposes, of which was the avoidance of tax, either for itself or any customer of the Wider Be Heard Group;

(ii) any such member has advised on or been party to any arrangements that were notifiable under the disclosure of tax avoidance scheme rules provided for in part 7 of the Finance Act 2004, Schedule 11A VAT 1994 or Schedule 17 of the Finance (No.2) Act 2017 (and, in each case, related regulations), either for itself of any customer of the Wider Be Heard Group and which were not so notified;

(iii) any such member has advised on or taken any action as a result of which it could be treated as having enabled abusive tax arrangements within the meaning of Schedule 16 Finance (No.2) Act 2017; or

(iv) any circumstances have arisen which would result in any such member being guilty of an offence under section 45 or section 46 of the Criminal Finances Act 2017.

   Part B             Waiver or invocation of the Conditions 

1. The Scheme will not become Effective unless all of the Conditions have been fulfilled or (if capable of waiver) waived by Bidco or, where appropriate, have been determined by Bidco to be or remain to be satisfied by no later than the Long Stop Date.

2. Bidco reserves the right in its sole discretion (subject to the requirements of the Code and the Panel) to waive:

(a) those parts of all or any of the Conditions set out in paragraph 2 of Part A of this Appendix 1 relating to the deadlines for the Court Meeting, General Meeting and/or the Scheme Court Hearing. If any such deadline is not met, Bidco shall make an announcement by 8.00 a.m. on the Business Day following such deadline confirming whether it has invoked the relevant Condition, waived the relevant deadlines or agreed with Be Heard to extend the relevant deadline; or

(b) in whole or in part, all or any of Conditions 3(a) to (j) inclusive of Part A of this Appendix 1 above. Conditions 1 and 2 are not capable of waiver.

3. Bidco shall be under no obligation to waive (if capable of waiver), to determine to be or remain satisfied or to treat as fulfilled any of the Conditions in Part A above by a date earlier than the latest date specified above for the fulfilment of that condition, notwithstanding that the other Conditions may at such earlier date have been waived or fulfilled and that there are, at such earlier date, no circumstances indicating that any Condition may not be capable of fulfilment.

4. Under Rule 13.5(a) of the Code, Bidco may not invoke a Condition to the Acquisition so as to cause the Acquisition not to proceed, to lapse or to be withdrawn unless the circumstances which give rise to the right to invoke the Condition are of material significance to Bidco in the context of the Acquisition. Conditions 2(a), 2(b), 2(c), 2(d), 2(e) and 2(f) and if applicable, any acceptance condition if the Acquisition is implemented by means of a Takeover Offer, are not subject to this provision of the Code.

   Part C             Implementation by way of Takeover Offer 

Bidco reserves the right to elect, subject to the consent of the Panel, to implement the Acquisition by way of a Takeover Offer. In such event, such Takeover Offer will be implemented on substantially the same terms and conditions, so far as applicable, as those which would apply to the Scheme subject to appropriate amendments, including (without limitation) an acceptance condition set at 90 per cent. (or such other percentage (being more than 50 per cent.) as Bidco may decide (subject to the Panel's consent)) (i) in nominal value of the shares to which such Takeover Offer relates; and (ii) of the voting rights attaching to those shares. In the event that the Acquisition is implemented by way of a Takeover Offer, the Be Heard Shares acquired under the Acquisition will be acquired fully paid and free from all liens, equities, charges, encumbrances, options, rights of pre-emption and any other third party rights and interests of any nature and together with all rights now or hereafter attaching or accruing to them, including voting rights and the right to receive and retain in full all dividends and other distributions (if any).

   Part D:            Certain further terms of the Acquisition 

1. The Acquisition shall lapse unless all the above Conditions in paragraphs 1 and 2 of Part A of this Appendix have been fulfilled before the Scheme Court Hearing. Such date may not be further extended, other than with the agreement of Bidco, Be Heard and the Panel.

2. If Bidco is required by the Panel to make an offer for Be Heard Shares under the provisions of Rule 9 of the Code, Bidco may make such alterations to any of the above Conditions and terms of the Acquisition as are necessary to comply with the provisions of that Rule.

3. The Be Heard Shares to be acquired under the Acquisition shall be acquired fully paid and free from all liens, charges, equitable interests, encumbrances, rights of pre-emption and any other rights and interests of any nature whatsoever and together with all rights now and hereafter attaching thereto, including voting rights and the right to receive and retain in full all dividends and other distributions (if any) declared, made or paid on or after the date of this Announcement. Accordingly, insofar as any dividend or other distribution or return of value or capital is authorised, declared, made or paid in respect of Be Heard Shares on or after the date of this Announcement and prior to the Effective Date, Bidco reserves the right to reduce the consideration payable in respect of each Be Heard Share by the amount of any such dividend or other distribution or return except where the Be Heard Shares are or will be acquired pursuant to the Scheme on a basis which entitles Bidco to receive the dividend, distribution or return and to retain it.

4. The availability of the Acquisition to persons not resident in the United Kingdom may be affected by the laws of the relevant jurisdictions. Persons who are not resident in the United Kingdom should inform themselves about and observe any applicable requirements.

5. The Acquisition is governed by English law and is subject to the jurisdiction of the English courts and to the Conditions and further terms set out in this Appendix and those terms which will be set out in the Scheme Document. The Acquisition shall be subject to the applicable requirements of the Code, the London Stock Exchange, the Panel and the Financial Conduct Authority.

6. The Acquisition shall lapse, and shall no longer bind Scheme Shareholders or Bidco if:

(a) in so far as the Acquisition or any matter arising from or relating to the Acquisition, the European Commission either initiates proceedings under Article 6(1)(c) of the Regulation or makes a referral to a competent authority in the United Kingdom under Article 9(1) of the Regulation and there is then any CMA Reference; or

(b) in so far as the Acquisition or any matter arising from the Acquisition does not constitute a concentration with a Community dimension within the scope of the Regulation, the Acquisition or any matter arising from or relating to the Acquisition becomes subject to any CMA Reference,

in each case, before the date of the Court Meeting.

7. Unless otherwise determined by Bidco or required by the Code, the Acquisition is not being made, directly or indirectly, in or into, or by use of the mails or any other means or instrumentality (including, without limitation, facsimile, e-mail or other electronic transmission, telex or telephone) of interstate or foreign commerce of, or any facility of a national, state or other securities exchange of, any Restricted Jurisdiction and shall not be capable of acceptance by any such use, means, instrumentality or facility or from within any Restricted Jurisdiction.

8. Each of the Conditions shall be regarded as a separate Condition and shall not be limited by reference to any other Condition.

Appendix II

Sources of information and bases of calculation

In this Announcement, unless otherwise stated, or the context otherwise requires, the bases and sources used are set out below.

1. Unless otherwise stated, financial information relating to Be Heard has been extracted or derived (without any adjustment) from Be Heard's audited consolidated financial statements for the financial year ended 31 December 2019.

2. As at the Last Practicable Date, Be Heard's issued share capital consisted of 1,246,826,584 Be Heard Shares.

3. The International Securities Identification Number for the Be Heard Shares is GB00BT6SJV45.

4. The value of the issued and to be issued share capital of Be Heard of GBP6.2 million has been calculated by multiplying 0.5 pence per share by the number of issued and to be issued, which consists of 1,246,826,584 Be Heard Shares in aggregate in issue as at the Last Practicable Date.

Appendix III

Irrevocable Undertakings

   1.     Rollover Managers irrevocable undertakings 

Each Rollover Manager including Ben Rudman, who is a Be Heard Director, has given an irrevocable undertaking to vote (or procure the voting) in favour of the Special Resolution to be proposed at the General Meeting, (or, in the event that the Acquisition is implemented by way of a Takeover Offer, to accept, or procure the acceptance of, the Takeover Offer) in relation to the following Be Heard Shares, in which he or his family members are beneficially interested:

 
 Name                  Number of Be Heard      Percentage of Be 
                        Shares in respect       Heard Shares at the 
                        of which undertaking    Last Practicable Date 
                        is given 
 Ben Rudman            69,726,942              5.59 
                      ----------------------  ----------------------- 
 James Cannings        69,726,942              5.59 
                      ----------------------  ----------------------- 
 Mark Starling         12,130,361              0.97 
                      ----------------------  ----------------------- 
 Nick Bygate           10,977,861              0.88 
                      ----------------------  ----------------------- 
 Rob Yardy             4,912,665               0.39 
                      ----------------------  ----------------------- 
 Rohan Desai           4,591,385               0.37 
                      ----------------------  ----------------------- 
 Yasser Abbasi         3,608,862               0.29 
                      ----------------------  ----------------------- 
 Chis Palengat         4,651,883               0.37 
                      ----------------------  ----------------------- 
 Andrzej Moyseowicz    4,651,883               0.37 
                      ----------------------  ----------------------- 
 Richard Armstrong     73,322,549              5.88 
                      ----------------------  ----------------------- 
 

These irrevocable undertakings will cease to be binding if:

(a) Bidco announces that it does not intend to proceed with the Acquisition and no new, revised or replacement Scheme or Takeover Offer is announced by Bidco or any other member of the Bidco Group contemporaneously in accordance with Rule 2.7 of the Code;

(b) the Acquisition has lapsed or been withdrawn and no new, revised or replacement Scheme or Takeover Offer has previously been announced by Bidco in accordance with Rule 2.7 of the Code, or is announced by Bidco contemporaneously in accordance with Rule 2.7 of the Code; or

(c) if the Scheme has not become effective prior to 30 October 2020 (or such later time or date as Be Heard and Bidco agree in writing with the consent of the Panel).

   2.     Be Heard Independent Director's irrevocable undertakings 

Each Independent Director who holds Be Heard Shares has given an irrevocable undertaking to vote (or procure the voting) in favour of the Scheme at the Court Meeting and the Resolutions to be proposed at the General Meeting (or in the event that the Acquisition is implemented by way of a Takeover Offer, to accept, or procure the acceptance of, the Takeover Offer) in relation to the following Be Heard Shares, in which he or his family members are beneficially interested:

 
 Name               Number of Be         Percentage          Percentage of 
                     Heard Shares         of Be Heard         Scheme Shares 
                     in respect of        Shares at the       at the Last 
                     which undertaking    Last Practicable    Practicable 
                     is given             Date                Date 
 Simon Pyper        4,138,456            0.33                0.42 
                   -------------------  ------------------  --------------- 
 David Morrison     3,142,857            0.25                0.32 
                   -------------------  ------------------  --------------- 
 David Wilkinson    3,136,208            0.25                0.32 
                   -------------------  ------------------  --------------- 
 David Poutney      13,192,857           1.06                1.33 
                   -------------------  ------------------  --------------- 
 

The irrevocable undertakings given by each of the Be Heard Non-Executive Directors also contain provisions effecting the agreement referred to at paragraph 12 of this Announcement.

These irrevocable undertakings will cease to be binding if:

(a) Bidco announces that it does not intend to proceed with the Acquisition and no new, revised or replacement Scheme or Takeover Offer is announced by Bidco or any other member of the Bidco Group contemporaneously in accordance with Rule 2.7 of the Code;

(b) the Acquisition has lapsed or been withdrawn and no new, revised or replacement Scheme or Takeover Offer has previously been announced by Bidco in accordance with Rule 2.7 of the Code, or is announced by Bidco contemporaneously in accordance with Rule 2.7 of the Code; or

(c) if the Scheme has not become effective prior to 30 October 2020 (or such later time or date as Be Heard and Bidco agree in writing with the consent of the Panel).

   3.     Other Be Heard Shareholders' irrevocable undertakings 

Certain other Be Heard Shareholders have given irrevocable undertakings to vote (or procure the voting) in favour of the Scheme at the Court Meeting and the Resolutions to be proposed at the General Meeting (or in the event that the Acquisition is implemented by way of a Takeover Offer, to accept, or procure the acceptance of, the Takeover Offer) in relation to the following Be Heard Shares:

 
 Name                   Number of Be         Percentage              Percentage 
                         Heard Shares         of Be Heard             of Scheme 
                         in respect of        Shares at               Shares at 
                         which undertaking    the Last Practicable    the Last 
                         is given             Date                    Practicable 
                                                                      Date 
 Gresham House Asset 
  Management Limited    153,659,325          12.32                   15.54 
                       -------------------  ----------------------  ------------- 
 Nigel Wray             64,476,000           5.17                    6.52 
                       -------------------  ----------------------  ------------- 
 Pete Robins            59,040,542           4.74                    5.97 
                       -------------------  ----------------------  ------------- 
 Rhys Williams          51,878,974           4.16                    5.25 
                       -------------------  ----------------------  ------------- 
 Neil Hourston          46,924,363           3.76                    4.75 
                       -------------------  ----------------------  ------------- 
 Neil Simpson           46,924,363           3.76                    4.75 
                       -------------------  ----------------------  ------------- 
 Tom Ewart              46,924,363           3.76                    4.75 
                       -------------------  ----------------------  ------------- 
 Herald Investment 
  Management Limited    35,615,617           2.86                    3.60 
                       -------------------  ----------------------  ------------- 
 Stephen Dover          9,040,453            0.73                    0.91 
                       -------------------  ----------------------  ------------- 
 Ian Stanton            3,438,913            0.28                    0.35 
                       -------------------  ----------------------  ------------- 
 Total                  517,922,913          41.54                   52.39 
                       -------------------  ----------------------  ------------- 
 

The irrevocable undertakings given by Gresham House Asset Management Limited and Herald Investment Management Limited also contain the provisions effecting the agreement referred to in paragraph 12 of this Announcement

The irrevocable undertaking given by Gresham House Asset Management Limited will cease to be binding if:

(a) Bidco announces, with the consent of the Panel and before the Scheme Document is published, that it does not intend to proceed with the Acquisition and no new, revised or replacement Scheme or Takeover Offer is announced by Bidco or any other member of the Bidco Group contemporaneously in accordance with Rule 2.7 of the Code;

(b) if the Scheme has not become effective prior to 30 October 2020 (or such later time or date as Be Heard and Bidco agree in writing with the consent of the Panel);

(c) a third party announces a firm intention to make an offer for all of the issued shares in the capital of Be Heard (other than shares already owned by that third party) pursuant to the Code and the terms of that offer include a consideration of 0.7p (or higher) per Be Heard Share, whether such consideration is satisfied in cash or otherwise;

(d) the Acquisition has lapsed or been withdrawn and no new, revised or replacement Scheme or Takeover Offer has previously been announced by Bidco in accordance with Rule 2.7 of the Code, or is announced by Bidco contemporaneously in accordance with Rule 2.7 of the Code; or

(e) the Scheme Document has not been posted to Be Heard's shareholders within 28 days of the date of this Announcement or, where the Acquisition is implemented by way of a Takeover Offer, the Takeover Offer document is not posted to Be Heard's shareholders within the permitted period under the Code or as otherwise agreed with the Panel.

The irrevocable undertaking given by Herald Investment Management Limited will cease to be binding if:

(a) Bidco announces, with the consent of the Panel and before the Scheme Document is published, that it does not intend to proceed with the Acquisition and no new, revised or replacement Scheme or Takeover Offer is announced by Bidco or any other member of the Bidco Group contemporaneously in accordance with Rule 2.7 of the Code;

(b) if the Scheme has not become effective prior to 30 October 2020 (or such later time or date as Be Heard and Bidco agree in writing with the consent of the Panel);

(c) a third party announces a firm intention to make an offer for all of the issued shares in the capital of Be Heard (other than shares already owned by that third party) pursuant to the Code and the terms of that third party offer values each Be Heard Share at more than 10 per cent higher than the value under the Acquisition;

(d) the Acquisition has lapsed or been withdrawn and no new, revised or replacement Scheme or Takeover Offer has previously been announced by Bidco in accordance with Rule 2.7 of the Code, or is announced by Bidco contemporaneously in accordance with Rule 2.7 of the Code; or

(e) the Scheme Document has not been posted to Be Heard's shareholders within 28 days of the date of this Announcement or, where the Acquisition is implemented by way of a Takeover Offer, the Takeover Offer document is not posted to Be Heard's shareholders within the permitted period under the Code or as otherwise agreed with the Panel.

The remaining irrevocable undertakings referred to in this paragraph 3 of Appendix III will cease to be binding if:

(a) Bidco announces that it does not intend to proceed with the Acquisition and no new, revised or replacement Scheme or Takeover Offer is announced by Bidco or any other member of the Bidco Group contemporaneously in accordance with Rule 2.7 of the Code;

(b) the Acquisition has lapsed or been withdrawn and no new, revised or replacement Scheme or Takeover Offer has previously been announced by Bidco in accordance with Rule 2.7 of the Code, or is announced by Bidco contemporaneously in accordance with Rule 2.7 of the Code; or

(c) if the Scheme has not become effective prior to 30 October 2020 (or such later time or date as Be Heard and Bidco agree in writing with the consent of the Panel).

Appendix IV

Definitions

 
"Acquisition"                    the proposed recommended acquisition by Bidco 
                                  of the entire issued and to be issued share 
                                  capital of Be Heard by means of the Scheme, 
                                  on the terms and subject to the conditions 
                                  set out in this Announcement and to be set 
                                  out in the Scheme Document (or, in certain 
                                  circumstances described in this Announcement, 
                                  the Takeover Offer) 
"Additional Investment"          has the meaning given in paragraph 11.1(d) 
                                  of this Announcement 
"Agenda21"                       Agenda 21 Digital Holding Limited, a company 
                                  incorporated in England and Wales (registered 
                                  number 9790018) whose registered office address 
                                  is at 53 Frith Street, London W1D 4SN 
"Agenda21 Earn Out Holders"      each of Stephen Dover, Peter Robins and Rhys 
                                  Williams 
"Agenda21 Supplemental           the supplemental agreement entered into on 
 Agreement"                       or around the date of this Announcement between 
                                  the Agenda21 Earn Out Holders, the Company 
                                  and Bidco 
"AIM"                            AIM, a market operated by the London Stock 
                                  Exchange 
"Announcement"                   means this announcement made pursuant to Rule 
                                  2.7 of the Code 
"Authorisations"                 regulatory authorisations, orders, recognitions, 
                                  grants, consents, clearances, confirmations, 
                                  certificates, licences, permissions or approvals 
"Be Heard" or the "Company"      Be Heard Group plc, a company incorporated 
                                  in England and Wales (registered number 9223440) 
                                  whose registered office is at 53 Frith Street, 
                                  London W1D 4SN 
"Be Heard Directors"             the directors of Be Heard at the date of this 
                                  Announcement 
"Be Heard Group"                 Be Heard and its subsidiary undertakings and, 
                                  where the context permits, each of them 
"Be Heard Corner Independent     means the Be Heard Shareholders except the 
 Shareholders"                    Corner Purchasers, their connected persons, 
                                  any person holding Be Heard Shares on behalf 
                                  of any Corner Purchaser and/or any of their 
                                  connected persons 
"Be Heard Earn Out Independent   means the Be Heard Shareholders except the 
 Shareholders"                    Leaver Earn Out Participants, their connected 
                                  persons, any person holding Be Heard Shares 
                                  on behalf of any Leaver Earn Out Participant 
                                  and/or any of their connected persons 
"Be Heard Meetings"              the Court Meeting and the General Meeting 
"Be Heard Non-Executive          David Morrison and David Poutney 
 Directors" 
"Be Heard Rollover Independent   means the Be Heard Shareholders except the 
 Shareholders"                    Rollover Managers, their connected persons, 
                                  any person holding Be Heard Shares on behalf 
                                  of any Rollover Manager and/or any of their 
                                  connected persons 
"Be Heard Share"                 an ordinary share of GBP0.01 in the capital 
                                  of Be Heard 
"Be Heard Shareholders"          the holders of Be Heard Shares from time to 
                                  time 
"Bidco" or "MSQ Partners"        MSQ Partners Ltd, a company incorporated in 
                                  England and Wales (registered number 07745643) 
                                  whose registered office address is at 90 Tottenham 
                                  Court Road, London, W1T 4TJ 
"Bidco Group"                    Bidco and its subsidiary undertakings and, 
                                  where the context permits, each of them 
"Bidco Put and Call Option       the conditional put and call option deed entered 
 Deed"                            into on or around the date of this Announcement 
                                  between Midco and the Rollover Managers 
"Board"                          the board of directors of Bidco or Be Heard 
                                  (as applicable) 
"Bondholders"                    Gresham House Asset Management Limited (on 
                                  behalf of the Gresham Bondholders), the Be 
                                  Heard Non-Executive Directors and Herald Investment 
                                  Management Limited 
"Business Day"                   a day (other than Saturdays, Sundays and public 
                                  or bank holidays in the UK) on which banks 
                                  are generally open for business in the City 
                                  of London 
"Cairn"                          means Cairn Financial Advisers LLP, the independent 
                                  financial adviser to Be Heard for the purposes 
                                  of Rule 3 of the Code 
"Closing Price"                  the closing middle market quotation of a Be 
                                  Heard Share as derived from the AIM Appendix 
                                  of the Daily Official List save that quotations 
                                  for 23 June 2020 have been derived from the 
                                  website of the London Stock Exchange 
"CMA Reference"                  a reference of the Acquisition to the chair 
                                  of the Competition and Markets Authority for 
                                  the constitution of a group under Schedule 
                                  4 to the Enterprise and Regulatory Reform Act 
                                  2013 
"Code"                           the City Code on Takeovers and Mergers, issued 
                                  and as amended from time to time by the Panel 
"Companies Act"                  the Companies Act 2006, as amended from time 
                                  to time 
"Company Put and Call Option     the conditional put and call option deed dated 
 Deed"                            on or around the date of this Announcement 
                                  between Bidco and the Freemavens Shareholders 
"Competition and Markets         a UK statutory body established under the Enterprise 
 Authority"                       and Regulatory Reform Act 2013 
"Conditions"                     the conditions to the Acquisition (including 
                                  the Scheme) set out in Part A of Appendix I 
                                  to this Announcement and to be set out in the 
                                  Scheme Document 
"Corner Disposal"                the proposed disposal of the entire issued 
                                  share capital of The Corner by Be Heard to 
                                  the Corner Purchasers 
"Corner Documents"               the Corner SPA, the Corner TSA and the Kameleon 
                                  BPA 
"Corner Purchasers"              each of Tom Ewart, Neil Simpson and Neil Hourston 
"Corner Resolution"              the ordinary resolution approving the Corner 
                                  Disposal and the Corner Documents to be proposed 
                                  at the General Meeting and to be held on a 
                                  poll of the Be Heard Corner Independent Shareholders 
"Corner SPA"                     the conditional share purchase agreement entered 
                                  into on or around the date of this Announcement 
                                  between Be Heard, the Corner Purchasers and 
                                  Bidco relating to the Corner Disposal 
"Corner TSA"                     the conditional transitional services agreement 
                                  entered into on or around the date of this 
                                  Announcement between the Company, The Corner 
                                  and Bidco relating to the Corner Disposal 
"Court"                          the High Court of Justice in England and Wales 
"Court Meeting"                  the meeting(s) of the Scheme Shareholders to 
                                  be convened by order of the Court pursuant 
                                  to section 896 of the Companies Act, notice 
                                  of which will be set out in the Scheme Document, 
                                  for the purposes of considering, and if thought 
                                  fit, approving the Scheme (with or without 
                                  amendment) and any adjournment, postponement 
                                  or reconvention thereof 
"CREST"                          the relevant system (as defined in the Uncertificated 
                                  Securities Regulations 2001 (SI 2001/3755) 
                                  in respect of which Euroclear is the Operator 
                                  (as defined in such Regulations) for the paperless 
                                  settlement of trades in securities and the 
                                  holding of uncertificated securities 
"Dealing Disclosure"             has the meaning given to it by Rule 8 of the 
                                  Code 
"Disclosed"                      information which has been: 
                                  (a) disclosed in the annual report and accounts 
                                  for Be Heard for the financial period ended 
                                  31 December 2019; 
                                  (b) disclosed in any announcement made by Be 
                                  Heard to a Regulatory Information Service during 
                                  the 12 month period prior to the publication 
                                  of this Announcement; or 
                                  (c) disclosed in this Announcement 
"Earn Out Arrangements"          the arrangements between Be Heard and the Leaver 
                                  Earn Out Participants as documented in the 
                                  MMT Supplemental Agreement (in so far as it 
                                  relates to Ian Stanton only) and the Agenda21 
                                  Supplemental Agreement 
"Earn Out Resolution"            the ordinary resolution to approve the Earn 
                                  Out Arrangements to be proposed at the General 
                                  Meeting and to be held on a poll of the Be 
                                  Heard Earn Out Independent Shareholders 
"EBITDA"                         earnings before interest, taxes, depreciation 
                                  and amortisation 
"Economic Entitlement"           has the meaning given in paragraph 11.1(a) 
                                  of this Announcement 
"Effective"                      the Scheme having become effective in accordance 
                                  with its terms, upon delivery of the Scheme 
                                  Court Order to the Registrar of Companies 
"Effective Date"                 the date upon which the Scheme becomes Effective 
"Enlarged Group"                 the Wider Bidco Group as enlarged by the Acquisition 
"Euroclear"                        Euroclear UK and Ireland Limited 
"Excluded Shares"                (a) any of the Be Heard Shares held by Bidco 
                                  or, directly or indirectly, by any of the LDC 
                                  Funds; 
                                  (b) any Be Heard Shares held in treasury for 
                                  the time being; and 
                                  (c) any Be Heard Shares registered in the name 
                                  of or beneficially owned by the Rollover Managers, 
                                  their nominees or any person acting in concert 
                                  with the Rollover Managers for the purposes 
                                  of the Code at any relevant date or time 
"Facilities Agreement"           the facilities agreement dated 10 May 2019 
                                  and as amended and restated on or around the 
                                  date of this Announcement, and made between 
                                  Topco as the company, Topco and certain of 
                                  its subsidiaries as original borrowers and 
                                  original guarantors, HSBC UK Bank plc as arranger, 
                                  original lender, agent and security agent and 
                                  HSBC Bank plc as original hedge counterparty 
"Financial Conduct Authority"    the UK Financial Conduct Authority or its successor 
                                  for the time being 
"Forms of Proxy"                 the forms of proxy for use at the Court Meeting 
                                  and at the General Meeting which will accompany 
                                  the Scheme Document 
"Freemavens"                     Freemavens Limited, a company incorporated 
                                  in England and Wales (registered number 8269001) 
                                  whose registered office address is at 53 Frith 
                                  Street, London W1D 4SN 
"Freemavens Shareholders"        each of Chris Palengat and Andrzej Moyseowicz 
"Freemavens Shareholders         the shareholders agreement entered into on 
 Agreement"                       9 February 2017 between the Company, Freemavens 
                                  and the Freemavens Shareholders (as amended, 
                                  varied and supplemented) 
"Freemavens SPA"                 the conditional sale and purchase agreement 
                                  entered into on or around the date of this 
                                  Announcement between the Freemavens Shareholders, 
                                  the Company and Bidco 
"General Meeting"                the general meeting of Be Heard Shareholders 
                                  (including any adjournment thereof) to be convened 
                                  in connection with the Scheme, notice of which 
                                  will be set out in the Scheme Document 
"Gresham Bondholders"            Gresham House Strategic plc, Gresham House 
                                  plc and Gresham Strategic Public Equity Fund 
                                  LP 
"Independent Directors"          each of Simon Pyper, David Morrison, David 
                                  Wilkinson and David Poutney 
"Kameleon"                       Kameleon Worldwide Limited, a company incorporated 
                                  in England and Wales (registered number 6611178) 
                                  whose registered office address is at 53 Frith 
                                  Street, London W1D 4SN 
"Kameleon BPA"                   the business purchase agreement entered into 
                                  on or around the date of this Announcement 
                                  between The Corner, Kameleon and Bidco 
"Kameleon Earn Out Holder"       Richard Armstrong, who holds Be Heard Shares 
"Kameleon Supplemental           the supplemental agreement entered into on 
 Agreement"                       or around the date of this Announcement between 
                                  the Kameleon Earn Out Holder, the Company and 
                                  Bidco 
"Last Practicable Date"          23 June 2020 , being the last practicable date 
                                  prior to the publication of this Announcement 
"LDC"                            Lloyds Development Capital, the private equity 
                                  arm of Lloyds Banking Group 
"LDC Funds"                      LDC VIII LP and LDC Parallel VIII LP 
"Leaver Earn Out Participants"   the Agenda21 Earn Out Holders and Ian Stanton 
"London Stock Exchange"          London Stock Exchange plc 
"Long Stop Date"                 5.00 p.m. on 30 October 2020, or such later 
                                  date (if any) as may be agreed by Bidco and 
                                  Be Heard (with the consent of the Panel) and 
                                  the approval of the Court (if such approval 
                                  is required) 
"Midco"                          MSQ Partners Group Limited, a company incorporated 
                                  in England and Wales (registered number 09044213) 
                                  whose registered office address is at 90 Tottenham 
                                  Court Road, London, W1T 4TJ 
"Midco Put and Call Option       the conditional put and call option deed entered 
 Deed"                            into on or around the date of this Announcement 
                                  between Topco and the Rollover Managers 
"MMT"                            MMT Ltd, a company incorporated in England 
                                  and Wales (registered number 3681297) whose 
                                  registered office address is at 1a Uppingham 
                                  Gate, Ayston Road, Uppingham, Oakham, Rutland, 
                                  LE15 9NY 
"MMT Rollover Managers"          Ben Rudman, James Cannings and certain other 
                                  employees of the Be Heard Group, all of whom 
                                  hold Be Heard Shares 
"MMT Supplemental Agreement"     the supplemental agreement entered into on 
                                  or around the date of this Announcement between 
                                  the MMT Rollover Managers, Ian Stanton, the 
                                  Company and Bidco 
"Offer Period"                   in relation to the Acquisition , has the meaning 
                                  given to it in the Code, which period commenced 
                                  on 9 June 2020 
"Offer Price"                    0.5 pence per Be Heard Share 
"Opening Position Disclosure"    has the meaning given to it in Rule 8 of the 
                                  Code 
"Panel"                          the Panel on Takeovers and Mergers 
"Put and Call Option Deeds"      the Company Put and Call Option Deed, the Bidco 
                                  Put and Call Option Deed and the Midco Put 
                                  and Call Option Deed 
"Registrar of Companies"         the Registrar of Companies in England and Wales 
"Regulation"                     Council Regulation (EC) No 139/2004 
"Regulatory Information          an information service authorised from time 
 Service"                         to time by the Financial Conduct Authority 
                                  for the purposes of disseminating regulatory 
                                  announcements 
"Relevant Authority"             has the meaning given to it in paragraph 3(a) 
                                  of Appendix I to this Announcement 
"Resolutions"                    together, the Special Resolution, the Rollover 
                                  Managers Resolution, the Earn Out Resolution 
                                  and the Corner Resolution 
"Restricted Jurisdiction"        any jurisdiction where local laws or regulations 
                                  may result in a significant risk of civil, 
                                  regulatory or criminal exposure if the information 
                                  concerning the Acquisition is sent or made 
                                  available to Be Heard Shareholders in that 
                                  jurisdiction 
"Rollover Manager Arrangements"  the arrangements between, amongst others, Topco 
                                  and the Rollover Managers as documented in 
                                  the Service Agreement, the Additional Investment, 
                                  the Sale and Purchase Agreement, the Freemavens 
                                  SPA, the Put and Call Option Deeds, the Shareholders' 
                                  Agreement, the Kameleon Supplemental Agreement 
                                  and the MMT Supplemental Agreement as it relates 
                                  to the MMT Rollover Managers 
"Rollover Managers"              MMT Rollover Managers, Freemavens Shareholders 
                                  and Kameleon Earn Out Holder, all of whom hold 
                                  Be Heard Shares 
"Rollover Managers Resolution"   the ordinary resolution to approve the Rollover 
                                  Manager Arrangements to be proposed at the 
                                  General Meeting and to be held on a poll of 
                                  the Be Heard Rollover Independent Shareholders 
"Rollover Managers Sweet         each of Ben Rudman and certain other Rollover 
 Equity Participants"             Managers, all of whom hold Be Heard Shares 
"Sale and Purchase Agreement"    the conditional sale and purchase agreement 
                                  entered into on or around the date of this 
                                  Announcement between Bidco and the Rollover 
                                  Managers 
"Scheme"                         the proposed scheme of arrangement under Part 
                                  26 of the Companies Act between Be Heard and 
                                  the Scheme Shareholders to implement the Acquisition 
                                  with or subject to any modification, addition 
                                  or condition approved or imposed by the Court 
                                  (where applicable) and agreed by Be Heard and 
                                  Bidco 
"Scheme Court Hearing"           the hearing of the Court to sanction the Scheme 
                                  under section 899 of the Companies Act 
"Scheme Court Order"             the order of the Court sanctioning the Scheme 
                                  under section 899 of the Companies Act 
"Scheme Document"                the document to be despatched to (among others) 
                                  Be Heard Shareholders including, among other 
                                  things, details of the Scheme required by section 
                                  897 of the Companies Act, the full terms and 
                                  conditions of the Scheme and the notices of 
                                  the Be Heard Meetings 
"Scheme Record Time"             the time and date to be specified as such in 
                                  the Scheme Document or such later time and/or 
                                  date as Bidco and Be Heard may agree 
"Scheme Shareholder"             holders of Scheme Shares 
"Scheme Shares"                  all Be Heard Shares: 
                                  (a) in issue at the date of the Scheme Document; 
                                  (b) issued after the date of the Scheme Document 
                                  but before the Voting Record Time (if any); 
                                  or 
                                  (c) issued at or after the Voting Record Time 
                                  and before the Scheme Record Time in respect 
                                  of which the original or any subsequent holders 
                                  thereof are, or shall have agreed in writing 
                                  to be, bound by the Scheme (if any), 
                                  in each case excluding the Excluded Shares 
"SEC"                            US Securities and Exchange Commission 
"Service Agreement"              has the meaning given in paragraph 11.1(e) 
                                  of this Announcement 
"Shareholders Agreement"         the conditional subscription and shareholders' 
                                  agreement entered into on or around the date 
                                  of this Announcement between the Rollover Managers, 
                                  certain of the Sweet Equity Participants, Topco, 
                                  LDC (Managers) Limited and the LDC Funds 
"Significant Interest"           in relation to an undertaking, a direct or 
                                  indirect interest of 20 per cent. or more of 
                                  (i) the total voting rights conferred by the 
                                  equity share capital (as defined in section 
                                  548 of the Companies Act) of such undertaking 
                                  or (ii) the relevant partnership interest 
"Special Resolution"             the special resolution to be proposed by Be 
                                  Heard at the General Meeting in connection 
                                  with, amongst other things, the approval of 
                                  the Scheme, the alteration of Be Heard's articles 
                                  of association and such other matters as may 
                                  be necessary to implement the Scheme and the 
                                  cancellation of trading of the Be Heard Shares 
"Subscription Arrangements"      share subscription letter(s) from certain of 
                                  the Topco executives and the LDC Funds to Topco 
                                  subscribing for ordinary shares and loan notes 
                                  in Topco conditional upon the Scheme having 
                                  become Effective in accordance with its terms 
"Subscription Letters"           has the meaning given in paragraph 11.5.1 of 
                                  this Announcement 
"Sweet Equity Arrangements"      has the meaning given in paragraph 11.2 of 
                                  this Announcement 
"Sweet Equity Participants"      certain employees of the Be Heard Group who 
                                  do not hold Be Heard Shares 
"Takeover Offer"                 should the Acquisition be implemented by way 
                                  of a takeover offer (as defined in Chapter 
                                  3 of Part 28 of the Companies Act), the offer 
                                  to be made by or on behalf of Bidco to acquire 
                                  the entire issued and to be issued share capital 
                                  of Be Heard and, where the context requires, 
                                  any subsequent revision, variation, extension 
                                  or renewal of such offer and includes any election 
                                  available thereunder 
"The Corner"                     The Corner Communications (London) Limited, 
                                  a company incorporated in England and Wales 
                                  (registered number 7904124) whose registered 
                                  office address is at 1 Richmond Mews, London, 
                                  W1D 3DA 
"Third Party"                    each of a central bank, government or governmental, 
                                  quasi-governmental, supranational, statutory, 
                                  regulatory, environmental, administrative, 
                                  fiscal or investigative body, court, trade 
                                  agency, association, institution, environmental 
                                  body, employee representative body or any other 
                                  body or person whatsoever performing a similar 
                                  function in any jurisdiction 
"Topco"                          Ensco 1314 Limited, a company incorporated 
                                  in England and Wales (registered number 11649494) 
                                  whose registered office is at 90 Tottenham 
                                  Court Road, London, England, W1T 4TJ, the ultimate 
                                  holding company of Bidco 
"UK" or "United Kingdom"         the United Kingdom of Great Britain and Northern 
                                  Ireland 
"United States" or "US"          the United States of America, its territories 
                                  and possessions, any state of the United States 
                                  of America and the District of Columbia and 
                                  all other areas subject to its jurisdiction 
"US Exchange Act"                the US Securities Exchange Act of 1934, as 
                                  amended from time to time 
"US Securities Act"              the US Securities Act of 1933, as amended from 
                                  time to time 
"US Shareholder"                 a Be Heard Shareholder resident or located 
                                  in the United States 
"Voting Record Time"             the date and time specified in the Scheme Document 
                                  by reference to which entitlement to vote at 
                                  the Court Meeting or the General Meeting (as 
                                  applicable) will be determined, expected to 
                                  be 6.00 p.m. on the day which is two Business 
                                  Days before the date of the Court Meeting or 
                                  General Meeting (as applicable) or, if the 
                                  Court Meeting or General Meeting (as applicable) 
                                  is adjourned, 6.00 p.m. on the day which is 
                                  two Business Days before the date of such adjourned 
                                  meeting 
"Wider Be Heard Group"           Be Heard and its subsidiaries, subsidiary undertakings, 
                                  associated undertakings and any other body 
                                  corporate, partnership, joint venture or person 
                                  in which Be Heard and all such undertakings 
                                  (aggregating their interests) have a Significant 
                                  Interest or which have a Significant Interest 
                                  in Be Heard or any other member of the Wider 
                                  Be Heard Group 
"Wider Bidco Group"              Bidco and its subsidiaries, subsidiary undertakings, 
                                  associated undertakings, holding companies, 
                                  and their respective subsidiaries, subsidiary 
                                  undertakings, associated undertakings, holding 
                                  companies and any other body corporate, partnership, 
                                  joint venture or person in which Bidco and 
                                  all such undertakings (aggregating their interests) 
                                  have a Significant Interest or which have a 
                                  Significant Interest in Bidco or any other 
                                  member of the Wider Bidco Group, in each case 
                                  other than any member of the Wider Be Heard 
                                  Group 
"Zeus Capital"                   Zeus Capital Limited, financial adviser to 
                                  Bidco in relation to the Acquisition. 
 
 

For the purposes of this Announcement:

a) " subsidiary ", " subsidiary undertaking ", " undertaking " and " associated undertaking " have the respective meanings given thereto by the Companies Act.

b) All references to " pounds ", " pounds Sterling ", " Sterling ", " GBP ", " pence ", " penny " and " p " are to the lawful currency of the United Kingdom.

c) All references to " Euro" or " EUR" refer to the European currency unit, a single currency for certain members of the European Union managed by the European Central Bank.

d) All references to " US dollars" or " US$" refer are to the lawful currency of the United States.

   e)     References to the singular include the plural and vice versa. 

f) References to an enactment include references to that enactment as amended, replaced, consolidated or re-enacted by or under any other enactment before or after the date of this Announcement;

g) All references to statutory provision or law or to any order or regulation shall be construed as a reference to that provision, law, order or regulation as extended, modified, replaced or re-enacted from time to time and all statutory instruments, regulations and orders from time to time made thereunder or deriving validity therefrom;

h) The words " other ", " includes ", " including ", in particular and words of similar effect shall not limit any general words which precede them and any words which follow them shall not be limited in scope to the same class as the preceding words.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

END

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June 24, 2020 02:00 ET (06:00 GMT)

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