CVL Conival

Conival plc
12 March 2008



Conival Plc



12 March 2008



Product Update


Conival, ("Conival" or "the Company", AIM:CVL), the specialist branded food and
beverage company, is pleased to announce the launch of Glorious! Marco Pierre
White range of desserts to 300 Sainsbury's stores from 30 April 2008.

The desserts will be replacing the Blenheim Palace Provisions range which will
be withdrawn from stores on 15 April 2008. This is in line with our strategy to
increasingly focus upon the Glorious! range of products as we believe that the
celebrity chef endorsement of these products will accelerate sales growth and
increase channels to market.

The Glorious! desserts, retailing at �1.49 each, will initially be launched in
four flavours;

  * Triple truffle chocolate
  * Raspberry trifle
  * Strawberry mousse & cherries
  * Orange pannacotta

The launch will be followed by the airing in the summer of Marco Pierre White's
new TV programme "Great British Foods," in which Marco will feature the
Raspberry trifle.  To coincide with the TV programme Sainsbury's will run a 12
week "2 for �2.50" promotion between June and August.

Commenting Jeremy Schwartz, CEO Conival PLC, said: "This launch, which follows
the success of the Glorious! range of chilled soups, is great news for the
Company. I believe that Marco's endorsement of the product on his TV programme
combined with the 12 week in-store promotion will drive sales momentum."



Enquiries:


Conival plc                                                    0870 389 6999
Jeremy Schwartz, Chief Executive
John Bick


W.H. Ireland                                                   0121 265 6333
Nicola Rayner



                      This information is provided by RNS
            The company news service from the London Stock Exchange
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