TIDMGFIN
Gfinity PLC
29 September 2021
29 September 2021
Gfinity plc
("Gfinity" or the "Company")
Gfinity appointed as operator for Coca-Cola HBC Football Manager
2021 tournament
Gfinity (AIM: GFIN), a world-leading esports and gaming
solutions provider, today announces it has entered into a
commercial agreement with Coca-Cola Hellenic Bottling Company
(Coca-Cola HBC) as the tournament operator for its upcoming
Coca-Cola COPA Challenge, presented by The Coca Cola Company.
The Coca-Cola COPA Challenge (https://www.coca-colacopa.com/ie)
is a new competitive gaming tournament launched by Coca-Cola HBC
and presented by The Coca Cola Company, which will see gaming
influencers compete against one another at the prominent Football
Manager title. Football Manager is the highly popular football
management simulation game developed by British developer Sports
Interactive and published by SEGA.
The month-long tournament will run throughout October consisting
of 8 shows broadcast digitally. This includes four shows consisting
of players choosing their teams, and four full competition shows.
Gfinity will work alongside Coca-Cola HBC to ensure the effective
management of the event across the Republic of Ireland, as well as
in Italy, in partnership with Italian tournament organiser PG
Esports. Under the terms of the agreement, Gfinity will be
responsible for the full operation of the tournament from the
design stage through to launch and broadcast delivery.
The tournament has been designed to be interactive, with viewers
able to directly influence the event by voting on weekly challenges
for players, enabling players to choose their teammates. Coca-Cola
HBC is also partnering with Just Eat both in the Republic of
Ireland and in Italy, to offer exclusive discounts on meals for
viewers during the shows, enhancing their overall experience.
In addition, Gfinity also announces today it has been appointed
by ASK4 as the tournament operator for the company's sponsored FIFA
22 tournament for students in purpose-built student accommodation.
The tournament will run week commencing 20(th) November 2021.
ASK4 is a specialist Internet service provider, delivering
superfast connections to students and residents in multi-tenant
buildings throughout the UK and Europe. Gfinity will be responsible
for the full operation of the tournament, delivering an engaging
experience for students at selected purpose-built student
accommodation buildings in Sheffield (the home of ASK4), Leeds,
Manchester and Birmingham.
John Clarke, Gfinity Chief Executive said:
One of Gfinitys strategic priorities is to deliver esports and
gaming solutions for some of the world's biggest brands and we are
delighted to be working with Coca-Cola to operate what will be a
very exciting tournament. Football Manager has been a household
name for many years, and we look forward to hosting the Coca-Cola
COPA Challenge.
Our partnership with ASK4 is also another example of our
commitment to building communities for gaming brands across the
spectrum, in enabling them to capture the imagination of fans
around the world.
Jess Glover, ASK4 Head of Marketing said:
We are delighted to be working with Gfinity on ASK4s upcoming
FIFA tournament. We were aware of the many exciting projects and
events Gfinity have worked on in the past and were keen to bring
their expertise and tournament experience on board. We will be
staging the tournament for our clients in Sheffield, Leeds,
Manchester and Birmingham with the aim of expanding the tournament
across the UK and Europe over the coming years. We are looking
forward to a successful event and hope to be working with Gfinity
on similar projects in the future.
Notes to editors
The Coca-Cola COPA Challenge will be operated by Gfinity and PG
Esports on behalf of Coca Cola HBC. This is an unofficial
tournament and neither SEGA nor Sports Interactive have been
involved in its creation or execution.
ENDS
Enquiries :
Gfinity plc www.gfinityplc.com
John Clarke, CEO Via Teneo
Teneo (Media) Tel: +44 7880 715975
Anthony Di Natale Gfinity@teneo.com
About Gfinity
Gfinity (AIM: GFIN) is a world leading esports business. Created
by gamers for the world's 2.7 billion gamers, Gfinity has a unique
understanding of this fast-growing global community. It uses this
expertise both to provide advisory services and to design, develop
and deliver unparalleled experiences and winning strategies for
game publishers, sports rights holders, commercial partners and
media companies.
Gfinity connects its partners with the esports community in
authentic and innovative ways. This consists of on-- and off-line
competitions and industry--leading content production.
Relationships include EA SPORTS, Activision Blizzard, F1 Esports
Series and the Forza Racing Championship.
Gfinity connects directly with tens of millions of gamers each
month through its digital media group, Gfinity Digital Media.
Gfinity Digital Media includes websites such as: Gfinityesports,
RealSport101, StealthOptional, RacingGames.gg, MTGRocks.com and
their respective social channels.
All Gfinity services are underpinned by the Company's
proprietary technology platform delivering a level playing field
for all competitors and supporting scalable multi-format leagues,
ladders and knockout competitions.
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