Guild Esports PLC Exclusive GBP4.5m sponsorship deal with Bitstamp (7410Y)
January 18 2022 - 1:00AM
UK Regulatory
TIDMGILD
RNS Number : 7410Y
Guild Esports PLC
18 January 2022
The information contained within this announcement is deemed by
the Company to constitute inside information stipulated under the
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the law of England and Wales. Upon the publication of this
announcement via the Regulatory Information Service, this inside
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Press release
18 January 2022
Guild Esports PLC
("Guild Esports", "Guild" or "the Company")
Exclusive GBP4.5m sponsorship deal signed with Bitstamp
Guild Esports (LSE: GILD; OTCQB: GULDF), a global teams
organisation and lifestyle brand, is pleased to welcome Bitstamp,
one of the world's longest-running crypto exchanges, as the
Company's exclusive Official Cryptocurrency Exchange partner with
the signing of a three-year global sponsorship deal for GBP4.5
million.
The sponsorship will commence on 29th January 2022. This is the
largest sponsorship deal secured by Guild Esports in its history
and will generate annual revenues of GBP1.5m over the three-year
period.
As part of the agreement, Bitstamp will be given marketing
rights and prominent exposure across Guild's team jersey and will
also appear across social and digital content featuring the
Company's pro-players and content creators. Bitstamp's logo and
brand will also be integrated at Guild's new flagship London
headquarters which are due to open in early 2022.
In addition, Guild and Bitstamp will collaborate in the
development of numerous projects and activations aimed at enhancing
Guild's fanbase and Bitstamp customers' experience and creating
high-quality content the esports community has come to expect from
Guild.
Bitstamp is one of the world's longest-established
cryptocurrency exchanges, supporting investors, traders and leading
financial institutions since 2011. With a proven track record,
cutting-edge market infrastructure and dedication to personal
service, Bitstamp is trusted by over four million customers
worldwide. In 2014, the exchange became the first to ever conduct a
financial audit of a crypto firm. Bitstamp was also the first
nationally licensed Bitcoin exchange in the world when its EU base,
Luxembourg, granted it a payment institution licence in 2016,
warranting the exchange's regulation across Europe.
Kal Hourd, chief executive of Guild Esports, said: "We are
thrilled to welcome Bitstamp to Guild as our official
Cryptocurrency Exchange partner. It will also enable us to deliver
creative, high-quality content and meaningful experience to our
audience in a way that is authentic to both Guild and Bitstamps'
identities.
"Our pipeline of new business opportunities remains strong as
Guild's growing network audience of fans and teams' performance
continues to attract strong interest from a wide cross-section of
brand advertisers. As a result we look forward to bringing more
sponsors on board in due course."
Julian Sawyer, CEO of Bitstamp, added: "Partnering with a
creative and fast-growing organisation with a digital and worldwide
audience like Guild, is a natural fit for us. Working together to
reach esports and gaming fans is a significant moment for us and
our growth plans as we continue to bring our trusted service to
more mainstream audiences that recognise the benefits of investing
in crypto,"
For further information please contact:
Guild Esports
Kal Hourd via Tancredi +44 207 887
Chief Executive 7633
Neil Thapar
Investor Relations
+44 7876 455 323
-------------------------
Tennyson Securities
-------------------------
Corporate Broker
Peter Krens +44 207 186 9030
-------------------------
Zeus Capital
-------------------------
Corporate Broker
Benjamin Robertson +44 203 829 5000
-------------------------
Tancredi Intelligent Communication
Media Relations
-------------------------
Salamander Davoudi
Emma Valgimigli +44 7957 549 906
Helen Humphrey +44 7727 180 873
guild@tancredigroup.com +44 7449 226 720
-------------------------
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
About Bitstamp :
Bitstamp is the world's original and longest-running
cryptocurrency exchange, supporting investors, traders and leading
financial institutions since 2011. With a proven track record,
cutting-edge market infrastructure and dedication to personal
service with a human touch, Bitstamp's secure and reliable trading
venue is trusted by over four million customers worldwide. Whether
it's through its intuitive web platform and mobile app or
industry-leading APIs, Bitstamp is where crypto enters finance. For
more information, please visit www.bitstamp.net .
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