JumpTV Inc.
28 September 2006


JumpTV Signs Partnership With Russia's RTR Planeta


JumpTV to Broadcast Leading Russian Culture, Entertainment and Sports Channel


TORONTO -- (MARKET WIRE) -- September 28, 2006 -- JumpTV Inc. (AIM: JTV) (TSX:
JTV) (www.jumptv.com), the world's leading broadcaster of ethnic television over
the Internet, announced it has signed an Internet-broadcast agreement with
Russian State Television and Radio Broadcasting Company (RTR) to broadcast its
international signal (RTR Planeta) exclusively in certain territories.


RTR Planeta features top programming from RTR's three leading channels:
"Russia," "Kultura" and "Sport" and specializes in Russian primetime news,
sports, feature films, documentaries and made for TV movies.


Kaleil Isaza Tuzman, president and chief executive officer of JumpTV
International said, "There are over 12 million Russians living outside of the
country, concentrated mainly in Israel, the USA, Canada and Western Europe. We
are thrilled to be able to offer this massive community an easy and affordable
way to access the quality content they know and love from home."


"Having worked with similar caliber channels, JumpTV understood our market
dynamic and was more than happy to walk us through the complex process of proper
digital rights management," said Sergei Koshliakov, head of foreign relations
for RTR Planeta. "As Internet protocol television (IPTV) continues to gain
momentum, we are confident that JumpTV's distribution platform and business
model will give RTR the competitive edge to attract a significant user base from
the millions of potential viewers living in the Russian diaspora."


RTR Planeta will be priced at US$9.95 per month when launched commercially and
will likely become part of a future bundle of Russian channels. JumpTV
subscribers will be able to access the channel's top programs including: the
entertaining sports program "National Team of Russia," award-winning talk show
"Cultural Revolution," and weekly celebrity game show "Bluff Club."


The RTR Planeta contract was signed subsequent to the Company's June 30, 2006
quarter end disclosure. JumpTV now has 221 channels under license.


About JumpTV


JumpTV (AIM: JTV) (TSX: JTV) is the world's leading subscription-based
broadcaster of ethnic television over the Internet. With over 200 channels from
65+ countries, JumpTV delivers its subscribers full-screen news, sports and
entertainment content on a real-time basis from all corners of the globe. JumpTV
has subscribers from over 80 countries who view channels on the JumpTV online
network via high-speed Internet connections on their home computers, laptops,
Internet-enabled televisions and mobile phones.


Forward-looking statement


Certain statements herein may constitute forward-looking statements, including
those identified by the expressions "may", "will", "should", "could",
"anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and
similar expressions to the extent they relate to the Company or its managements.
These statements reflect the Company's current expectations and are based on
information currently available to management. These forward-looking statements
are subject to a number of risks, uncertainties, assumptions and other factors
that could cause actual results or events to differ materially from current
expectations, including the matters discussed under "Risk Factors" contained in
the Company's prospectus (admission document) dated August 1, 2006. These
forward-looking statements are made as of the date hereof, and the Company
assumes no obligation to update or revise them to reflect new events or
circumstances.



Contact:

Lewis Goldberg
KCSA Worldwide
+1-212-896-1216
lgoldberg@kcsa.com


Todd Fromer
+1-212-896-1215
tfromer@kcsa.com


SOURCE: JumpTV



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