JumpTV Inc.
28 March 2007


JumpTV Enters Into Strategic Partnership With Cutting Edge Handheld
Device Developer Nawaiya

Ethnic Broadcaster Will Initially Offer Arabic Channels to
Interactive Lifestyle Manager Users in the Middle East

DUBAI -- (MARKET WIRE) -- 03/28/07 -- JumpTV (AIM: JTV) (TSX: JTV)
(www.jumptv.com), the world's leading broadcaster of ethnic
television over the Internet, announced today a comprehensive
strategic partnership with Dubai-based Nawaiya FZ-LLC, developer of
the newly-created 'Interactive Lifestyle Manager' (ILM) handheld
device.

As part of the strategic partnership, JumpTV has created the "Nawaiya
Package" consisting of a number of premium live Arabic channels to be
offered to Nawaiya's Interactive Lifestyle Manager (ILM) customers.

Nawaiya is the developer of the newly launched and highly anticipated
Interactive Lifestyle Manager (ILM), a state-of-the-art wide screen
handheld convergence device designed to revolutionize content
consumption on the go. The ILM runs the full version of Microsoft's
Windows XP and employs a proprietary touch screen user interface. The
ILM enables customers to enjoy high-quality music and video playback,
PC-like Internet browsing and full PC applications, accessible over
the 3G/WiFi technologies and soon over WiMax.

The specially designed content package for Nawaiya consists of
prominent live Arabic TV channels including top networks such as MBC1,
Alarabiya, Aljazeera, Dubai TV, Dubai Sports, Escape Music Channel,
LBC and Future TV in addition to popular sports pay-per-view and
video-on-demand offerings.

Sami Issa, chairman of Nawaiya, commented, "We are committed to
re-inventing content consumption on the go, and live content is a key
pillar of our strategy. JumpTV is a leading provider of live,
high-quality, exclusive and rights compliant content, making it an
obvious partner for Nawaiya. This partnership marks the Middle East's
first sizable mobile IPTV play and lays the foundation for the
region's first entertainment-centric MVNO (mobile virtual network
operator)." Issa added, "Mobile IPTV could prove disruptive to
emerging mobile broadcasting protocols such as DVB-H and MediaFLO due
to its significant cost advantage and anywhere availability."

"This partnership is a perfect example of JumpTV's ability to supply
a third-party distribution partner's customers a premium online
television offering overnight. We see this type of offering as a key
component to our multi-faceted subscriber growth strategy," said
Kaleil Isaza Tuzman, president and chief executive officer of JumpTV
International.

Isaza Tuzman continued, "We are delighted to be working with the
Nawaiya team on what represents our first entry into the handheld
device market -- whereby our content may prove to be a product
differentiator, and directly assist in driving device sales. In this
case, JumpTV is to offer our Arabic content in the Middle East --
massively increasing the size of our target market vis-a-vis our
conventional immigrant-focused business."

JumpTV and Nawaiya are jointly developing a proprietary user
interface designed to facilitate JumpTV content consumption and
browsing on the ILM, which is slated to be ready in the 2nd quarter.

About Nawaiya

Nawaiya, a mobile media company, was founded in 2006 and is located
in Dubai Media City (DMC), Dubai, UAE. Nawaiya operates at the
intersection of rich content and mobility and is committed to
bringing PC-level Internet browsing and awesome rich content
consumption experience to customers on the go through
state-of-the-art handheld device technology and innovative content
bundling strategies.

www.Nawaiya.net

About JumpTV

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading broadcaster of
ethnic television over the Internet. With over 280 channels from 70+
countries, JumpTV delivers its subscribers full-screen news, sports
and entertainment content on a real-time basis from all corners of
the globe. JumpTV has subscribers in over 100 countries who view
channels on the JumpTV online network via high-speed Internet
connections on their home computers, laptops, Internet-enabled
televisions and mobile phones.

www.jumptv.com

Forward looking statement

Certain statements herein may constitute forward-looking statements,
including those identified by the expressions "may", "will",
"should", "could", "anticipate", "believe", "plan", "estimate",
"potential", "expect", "intent" and similar expressions to the extent
they relate to the Company or its managements. These statements
reflect the Company's current expectations and are based on
information currently available to management. These forward-looking
statements are subject to a number of risks, uncertainties,
assumptions and other factors that could cause actual results or
events to differ materially from current expectations, including the
matters discussed under "Risk Factors" contained in the Company's
prospectus (admission document) dated August 1, 2006 and the matters
discussed under "Risk Factors" contained in the Company's final short
form prospectus dated February 19, 2007. These forward-looking
statements are made as of the date hereof, and the Company assumes no
obligation to update or revise them to reflect new events or
circumstances.

This document is available on the KCSA Worldwide Website at
www.kcsa.com

PR / IR CONTACT INFORMATION:
Lewis Goldberg
KCSA Worldwide
+1-212-896-1216
lgoldberg@kcsa.com

Jeffrey Goldberger
KCSA Worldwide
+1-212-896-1249
jgoldberger@kcsa.com

Alex Mackey
Catullus Consulting
+ 44 7773 787 458
alex.mackey@catullusconsulting.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
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