JTV Jumptv

JumpTV Inc.
16 July 2007


JumpTV Boosts Management Team With Internet Advertising Executives

Online TV Broadcaster Hires New Head of Marketing and Head of Ad Sales
Operations

TORONTO -- (MARKET WIRE) -- July 16, 2007 -- JumpTV (AIM: JTV) (TSX: JTV), the
leading broadcaster of ethnic television over the Internet, has broadened its
management team by hiring Michael Haffner as its new head of marketing and Ben
Barokas as its new head of ad sales operations.

Mr. Haffner's career path spans traditional and online media, branding and
direct response advertising, as well as business development and general
management. Most recently Mr. Haffner led business development at Lavalife, one
of North America's top personals sites. During the last 8 years at Lavalife, Mr.
Haffner served in a variety of senior management capacities including vice
president of web and mobile businesses, vice president of corporate development
and vice president of business development and ad sales. In these roles, Mr.
Haffner was responsible for revenue, international expansion and online traffic
generation.

Prior to joining Lavalife Mr. Haffner was with BBDO Advertising Canada where he
served as the head of interactive media planning, creating a team dedicated to
developing online media campaigns for many BBDO clients including The Globe &
Mail Interactive, Bell, Chrysler and Lavalife. Previously at BBDO he also
developed innovative guerilla campaigns for brands such as Molson Breweries,
Miller Brewing USA, Snickers, M&Ms as well as Sony Consumer Electronics.

As head of marketing at JumpTV, Mr. Haffner will be responsible for expanding
viewership and ad impressions as well as subscriber acquisition and bulk sales.

Michael Haffner, new head of marketing for JumpTV stated, "JumpTV appeals to
everyone who wants to maintain a connection with the place they call 'home'. We
offer a fantastic opportunity for content providers, online media platforms and
advertisers to emotionally connect with these viewers in a highly-targeted
fashion. I look forward to developing a variety of marketing initiatives to
support both our subscriber and ad-supported, free-to-consumer business models."

Mr. Barokas most recently served as the director of product and innovation at
The Fifth Network (TFN), leading the development efforts of TFN's proprietary
video player, advertising products and scheduling platform. Prior to TFN, Mr.
Barokas was the senior manager of advertising product development at AOL, where
he devised and oversaw the implementation and launch of the AOL video
advertising platform.

Mr. Barokas also serves on the Interactive Advertising Bureau's (IAB) Broadband
Committee and helped to steer the committee's discussions in the establishment
of the Broadband Video Measurement Guidelines.

As head of ad sales operations at JumpTV, Mr. Barokas will oversee the execution
of revenue generating, advertising and partnership campaigns, develop innovative
ways to monetize JumpTV's content and manage the sales operations infrastructure
including sales strategy, collateral materials and site positioning.

Ben Barokas, new head of ad sales operations for JumpTV commented, "I believe at
JumpTV we are poised to build a significant global advertising business given
the breadth and depth of our ethnic content, the unique value proposition to
advertisers and the continually expanding market for online video."

Kaleil Isaza Tuzman, president and chief operating officer added, "In keeping
with our introduction of a free-to-consumer, ad-supported business model in the
United States, we have sought out executive talent with a track record of
building online revenue in a high-growth, rich media environment."

Isaza Tuzman continued, "Michael's previous leadership of an online consumer
model based on integrated marketing partnerships, combined with Ben's vision and
experience in building innovative video advertising platforms, was exactly what
we were looking for. We are excited to welcome them to the team."

The Company used The Barlow Group, an executive search firm based in Norwalk,
CT, for the hiring of Michael Haffner.

About JumpTV

Live Television From Around the World -- online, anytime, anywhere.

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading distributor of live Internet
television. With over 290 TV channels from 75+ countries, JumpTV delivers
full-screen news, sports and entertainment content on a real-time basis from all
corners of the globe to computers, Internet-enabled TV sets, IP set-top-boxes
and cell phones with browser access.

Forward-Looking Statements

This news release contains forward-looking statements that involve significant
risk, uncertainties and assumptions. Many factors could cause actual results,
performance or achievements to differ materially from the results discussed or
implied in the forward-looking statements. These factors should be considered
carefully and readers should not place undue reliance on the forward-looking
statements. These forward-looking statements are made as of the date of this
news release, and the Company assumes no obligation to update or revise them to
reflect new events or circumstances. Many factors could cause the actual
results, performance or achievements of the Company to be materially different
from any future results, performance and achievements that may be expressed or
implied by such forward-looking statements, including: general economic and
market segment conditions, competitor activity, product capability and
acceptance, international risk and currency exchange rates and technology
changes. More detailed assessment of the risks that could cause actual results
to materially differ from current expectations is contained in the "Risk
Assessment" section included in the Company's MD&A in respect of the year ended
December 31, 2006 posted on www.sedar.com.


For further information, please contact:

JumpTV PR / IR:

North America
Lewis Goldberg
KCSA Worldwide
Tel: +1-212-896-1216
Email: lgoldberg@kcsa.com


SOURCE:  JumpTV Inc.



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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