Mirriad Advertising PLC Three-year contract renewal with Univision
May 15 2023 - 1:00AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
15 May 2023
15 May 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Univision - Three-year contract renewal with Mirriad
Mirriad, the leading in-content advertising company, today
announces it has renewed a three-year agreement with Univision, the
world's leader in Spanish language media and a top-10 US content
supplier.
The renewal additionally allows Mirriad to be the main sales
channel for Univision's in-content placements.
Univision is part of Mirriad's Multicultural Marketplace, a
collection of film, television, streaming, digital and music
content creators and companies.
As the leading Spanish-language media and content company in the
world, Univision features the largest library of owned content and
industry-leading production capabilities that power its streaming,
digital and linear television offerings.
With Mirriad, Univision expects to offer advertisers a solution
to reach and engage their customers during premium primetime
content on the flagship broadcast network. Additionally, this
capability can be extended to Vix (Univision's streaming platform)
and be programmatically enabled by Mirriad's new SSAI (Server Side
Ad Insertion) capability. This provides a new scalable solution for
Univision's digital platforms.
Mirriad and Univision have studied the positive effects of
in-content advertising for brands across a variety of KPIs
including awareness, affinity, intent, consumption and spend.
Notably, in-content advertising to multicultural audiences was
shown to increase ad awareness by 31 percentage points and spend by
15 percentage points.
Stephan Beringer, CEO at Mirriad , said: "We are pleased to
extend our partnership with Univision, a media powerhouse and a
cornerstone of our Multicultural Marketplace. Virtual product
placement represents the future of advertising, delivering relevant
in-content advertising experiences in near-real time and at scale.
With Univision, those benefits give brands new ways to reach key
audiences while increasing media spend on diverse content."
ENDS
Read more about Mirriad's Multicultural Marketplace here .
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
James Sinclair-Ford / Daphne Zhang (Corporate Advisory)
Rupert Dearden (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
About Mirriad
Mirriad's award-winning solution creates new advertising
inventory for brands. Our patented, AI and computer vision powered
platform dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
creates a new revenue model for content owners distributing across
traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and
Asia.
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END
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