MySQUAR Limited Casual Game Platform Soft Launch (8282U)
January 23 2017 - 2:24AM
UK Regulatory
TIDMMYSQ
RNS Number : 8282U
MySQUAR Limited
23 January 2017
MySQUAR Limited ("MySQUAR" or the "Company")
Casual Game Platform Soft Launch
MySQUAR, the Myanmar-language social media, entertainment and
payments platform whose principal activity is to design, develop
and commercialise Myanmar-focused internet-based mobile
applications, is excited to announce the soft launch today of a
platform called Lucky Wingabar, with multiple casual games. An
official launch is expected within 3 weeks from the soft
launch.
There will initially be five casual games included when users
download the application, with new games added periodically. This
gives users a broader range of gaming choices to fit their
interests and lifestyle. Hardcore games (such as Hawk Hero or
Chakra Ninja) require a longer time commitment of 30 minutes or
more while casual games are easier to play and can be played for a
shorter time.
The platform will have a centralised user base with single user
accounts (a user with one account can play all games within the
platform) with a library of casual games that will be expanded over
time. Users who have downloaded the platform will not need to
download individual casual games separately. This will increase
user engagement as users can easily change from one casual game to
another all within the MySQUAR Lucky Wingabar platform. Hardcore
games will continue to be marketed and downloaded individually.
The platform and its games are run on the 'freemium' model,
which allows free play up to a certain level, after which players
have to pay for purchasing in-game assets such as virtual coins
that enhance their gaming capability.
By launching the casual game platform, MySQUAR fulfills an
important category (casual games) in the gaming market that is
estimated to have millions of players. Revenue generated from the
platform is therefore expected to be very significant to the
Company due to such a large user base.
Eric Schaer, CEO of MySQUAR, said: "The release of the platform
helps MySQUAR solidify its leading position in the mobile-based
value added services in Myanmar. The platform concept has been
proven to have considerable competitive advantages in user
acquisition and retention and marketing expense savings. We expect
the platform and its further developments to contribute significant
monetisation results to the Company in financial year 2017 and
thereafter."
For further information:
MySQUAR Limited
Eric Schaer (Chief Executive) Tel: +65 6818
6089
Pham Dang Hung (CFO)
SP Angel Corporate Finance
LLP
Nominated Adviser Tel: +44 (0) 203
470 0470
Stuart Gledhill/Laura
Harrison
Beaufort Securities Limited
Joint Broker Tel: +44 (0) 207
Jon Belliss/Elliot Hance 382 8300
Mirabaud Securities LLP
Joint Broker
Edward Haig-Thomas/Peter Tel: +44 (0)20
Krens 7878 3447
Public Relations Tel: +44 (0) 7816
Damien McCrystal 770 758
damien@mccrystal.info
This information is provided by RNS
The company news service from the London Stock Exchange
END
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