Live Company Group PLC Prince Albert II Foundation partners with BL China
September 07 2018 - 4:30AM
RNS Non-Regulatory
TIDMLVCG
Live Company Group PLC
07 September 2018
RNS Reach
7 September 2018
LIVE COMPANY GROUP PLC
("LVCG", the "Company" or the "Group")
LVCG Announces Partnership with The Prince Albert II of Monaco
Foundation (the "Foundation") for 20 City Tour of China with
BRICKLIVE ANIMAL PARADISE
His Excellency Mr. Bernard Fautrier, Vice-President and Chief
Executive Officer of the Foundation and David Ciclitira, Chairman
of the Company, are pleased to announce that the Foundation, LVCG,
and LVCG's joint venture partner in China, BrickLive Centre
Education Technology (Beijing) Co., Limited ("BLCET") have entered
into a partnership agreement. Through the newly created exhibition,
BRICKLIVE ANIMAL PARADISE, details of which were announced by LVCG
on 19 July 2018, which will visit 20 cities around China over the
next 3 years, the Foundation, LVCG and BLCET will be working
together to educate children in China about the need to protect and
preserve the environment, endangered species and biodiversity.
Today H.S.H Prince Albert II of Monaco attended the opening of
BRICKLIVE ANIMAL PARADISE at the Beijing National Stadium, commonly
known as The Bird's Nest.
Visitors to BRICKLIVE ANIMAL PARADISE will experience life-sized
statues depicting the world's most loved and endangered animals,
all located in their natural habitats, across four distinct zones.
A one hundred page book will be available to support the exhibition
and to educate visitors on each animal, explaining their habitat
and what we can do to aid their survival. Also translated into
Mandarin, the book will be the centre piece of an educational
programme and will be the next level in interactive brick-filled
fun.
David Ciclitira: Executive Chairman of Live Company Group Plc,
said: "We at LVCG are delighted to be able to support the
Foundation both financially and more importantly through the
BRICKLIVE ANIMAL PARADISE exhibition and its associated education
initiatives. We hope to reach over a million visitors in China whom
I am sure will be gaining their first understanding of the real
danger these animals are in and the many ways in which we can make
a difference through their lifetimes. At this point I would like to
point out that none of this would have been possible without the
support of the Foundation and our local partner, SEEC Media."
H.E. Bernard Fautrier: Vice President and Chief Executive
Officer of the Foundation said: "The Prince Albert II of Monaco
Foundation is delighted to cooperate with LVCG and BLCET and the
BRICKLIVE ANIMAL PARADISE exhibition to raise public awareness in
China about the threatened disappearance of a large number of
species."
Yuet Sarah Chong: Chief Executive Officer of Bricklive Centre
Education Technology (Beijing) Co., said: "Bricklive Centre
Education Technology (Beijing) Co., is thrilled to cooperate with
the Foundation in striving towards raising awareness for endangered
animals across the world. We reach millions of children across
China and give them the opportunity to obtain an understanding of
the importance of these endangered animals and why they must be
protected. We are delighted to have the The Chinese People's
Association for Friendship with Foreign Countries ("CPAFFC") as a
sponsor for our Animal Paradise event and to have their assistance
in reaching millions of children across China."
Website: http://en.cpaffc.org.cn/
-END-
Enquiries:
Live Company Group Plc
David Ciclitira Tel: 020 7225 2000
Stockdale Securities Limited
Richard Johnson / Edward Thomas Tel: 020 7601 6100
Shard Capital Partners LLP
Damon Heath Tel: 0207 186 9950
W Communications, PR agency
James Porter Tel: 07568 514 244
About the Company:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using
BRICKLIVE-created content worldwide. It owns the rights to
BRICKLIVE - interactive experiences built around the creative ethos
of the world's most popular construction toy - LEGO(R). BRICKLIVE
actively encourages all to learn, build and play, and provides an
inspirational central space where like-minded fans can push the
boundaries of their creativity. Brick Live Group is not associated
with the LEGO Group and is an independent producer of
BRICKLIVE.
Parallel Live Group
Parallel Live was founded by David Ciclitira in 2015 and owns
the rights to promote BRICKLIVE in the USA. It will be responsible
for running and promoting those events. Including the location
hire, event design, event construction, advertising and marketing,
media planning, website design, event management, public relations
and ticket sales, while Lego Systems, Inc will provide some of the
content.
Website: www.livecompanygroup.com
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END
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September 07, 2018 05:30 ET (09:30 GMT)
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