Agreement with Capital & Regional (8265F)
June 21 2012 - 1:00AM
UK Regulatory
TIDMRAM
RNS Number : 8265F
RAM Active Media PLC
21 June 2012
RAM Active Media PLC
21(st) June 2012
RAM ACTIVE MEDIA PLC ("RAM" or the "Company")
Contract Win
RAM, the investor in Digital out of Home ('DOOH') media,
communications and intellectual property, announces further
advertising sales and installation contract wins for its
subsidiary, RAM Vision Limited ("RAM Vision") with property owner
Capital & Regional and its estate of UK shopping malls, leisure
and events destinations.
The new 5 year contracts are for an additional 3 iconic
landscape screens to be installed across 3 new sites: The Mall
Maidstone, The Mall Walthamstow and The Kingfisher Shopping Centre
Redditch. Each site has been scheduled to be installed in time for
the important fourth quarter, 2012 trading period. RAM Vision
currently has screens located in Capital & Regional's sites The
Mall Luton, The Mall Blackburn and The Mall Wood Green.
The Company's wholly owned subsidiary RAM Vision operates
digital out of home (DOOH) media advertising sales and content
provision and is the largest landscape screen broadcaster in
shopping malls within the UK with an aggregate annual footfall
circa 600m.
Stephen Rister, Commercial Manager for Capital & Regional,
comments:
"The landscape screens RAM Vision has installed at The Mall
Blackburn, Luton and Wood Green have already proven popular with
shoppers and retailers alike and we are confident they will do just
as well in our other centres.
"Our shopping centres are located at the heart of the
communities in which they are based and our customer-first approach
has proven successful - our footfall figures regularly outperform
industry benchmarks. To maintain this, it is important we continue
to engage with shoppers. The RAM screens allow us to do this via
our retailers who can be sure that their messages are reaching a
wide and captive audience."
RAM Active Media Executive Chairman, Tim Baldwin comments:
"The contract wins by RAM Vision with Capital & Regional's
UK shopping mall portfolio delivers an immediate revenue
enhancement and is a 32 million yearly footfall addition to the RAM
Vision estate. This measured increase in footfall is a further
demonstration of RAM Vision's commercial plans in seeking to treble
its existing estate and enhance the attractiveness of its portfolio
to advertising agencies and major brands in future campaigns and
events. The enlarged network to 20 Iconic and 350 walkway screens
will demonstrate a stronger airtime utilisation and an improvement
in rate card, further enhancing the Company's UK broadcasting
network growth within the digital outdoor media sector.
RAM Active Media plc
Tim Baldwin 0207 518 4303
Libertas Capital Corporate Finance Limited
Sandy Jamieson 0207 569 9650
XCAP Securities plc
Jon Bellis 0207 101 7070
This information is provided by RNS
The company news service from the London Stock Exchange
END
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