RhythmOne PLC Maintains #1 US ranking on Pixalate's GSTI
October 10 2017 - 3:00AM
RNS Non-Regulatory
TIDMRTHM
RhythmOne PLC
10 October 2017
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RHYTHMONE PLC
RHYTHMONE MAINTAINS #1 RANKING ON PIXALATE'S US GLOBAL SELLER
TRUST INDEX FOR THE 5TH CONSECUTIVE MONTH
RhythmOne Solidifies Commitment to Quality in its Unified
Programmatic Marketplace
London, England and San Francisco, CA - 10 October 2017 -
RhythmOne plc (LSE AIM: RTHM, "Company" or "1R"), an advertising
technology company that provides streamlined, transparent
connections between advertisers and audiences through a combination
of differentiated supply, innovative technology and data-driven
insights, today announces that it has maintained a #1 US ranking on
Pixalate's Global Seller Trust Index(TM) (GSTI) for the fifth
consecutive month. RhythmOne has ranked in the top two
internationally during the same time period.
Pixalate, a global data intelligence platform and real-time
fraud protection provider, publishes the GSTI as an independent
rating standard for programmatic advertising, measuring inventory
quality across such criteria as viewability, reach, validity of
traffic types and malware.
The consistent achievement of these industry-leading rankings is
the result of continuous innovation within RhythmGuard, the
Company's proprietary brand safety technology that is built into
its unified programmatic marketplace. RhythmGuard rigorously
screens all inventory, eliminating suspicious or underperforming
traffic pre-bid. It does this by leveraging supply-side block lists
and traffic scoring algorithms built from first- and third-party
verification data. In addition, RhythmGuard monitors and filters
traffic post-bid, providing creative and domain-level verification.
As its programmatic platform continues to grow, RhythmOne is
committed to maintaining a leadership role in defining and
representing emerging ad quality standards and requirements.
"Ranking at the top of Pixalate's GSTI is a strong demonstration
of our commitment and dedication to maintaining the highest levels
of inventory quality," said Bhaskar Ballapragada, Head of Product
at RhythmOne. "Transparency is the key to trust, and we've invested
in the tools, technology and intelligence that enable us to lead in
these efforts and demonstrate material value-add to our demand
relationships."
Over the past several months, RhythmOne has made significant
enhancements to RhythmGuard to improve its performance and value
delivery to advertisers. These include:
-- Simplifying integration with partners (Demand and
Supply-side) and providing tools and data to assist them in
filtering invalid traffic (IVT) within their own platforms
-- Growing the Company's bank of proprietary data filters to
recognize current and emerging fraud types, as well as associated
ad request variables to better identify IVT
-- Additional features that allow RhythmGuard to evaluate ad
quality, ensuring that only quality and approved creative flows
through RhythmOne's ecosystem
"Trust remains the biggest challenge for marketers, particularly
because of the lack of transparency in the supply chain and the
large amount of money involved," said Jalal Nasir, CEO of Pixalate.
"Pixalate's Seller Trust Indexes rank the overall quality of the ad
supply chain across display, mobile, video and OTT, and we provide
free monthly rankings to help marketers rebuild trust and
transparency in advertising with an eye on quality. RhythmOne's
commitment to quality has helped them achieve the top rankings in
our U.S GSTI."
The Pixalate Global Seller Trust Index is a monthly report based
upon proprietary technology that analyzes more than 100 billion
monthly impressions for ad performance and quality of inventory.
Global quality ratings are derived from an analysis of numerous
traffic quality indicators, including network score, reach score,
masking score, invalid traffic types, ad viewability scores and
malware - in compliance with recognized industry standards.
To access a free copy of the Pixalate Global Seller Trust Index
including the methodology, please visit:
http://www.pixalate.com/sellertrustindex.
About RhythmOne
RhythmOne provides streamlined, transparent connections between
advertisers and audiences through a combination of differentiated
supply, innovative technology and data-driven insights. Founded in
2004 in the UK, the Company pioneered Internet video search and
works with digital advertisers, publishers and content providers to
offer fully integrated, cross-screen solutions that span desktop
and mobile video, rich media, display, social and native
advertising. Through its fully integrated programmatic platform,
RhythmMax, the Company represents digital advertising inventory
across owned, controlled and extended supply sources. The RhythmMax
platform includes unique brand safety technology, RhythmGuard,
which combines leading third-party verification and proprietary
filtering technologies to ensure inventory quality in brand safe
environments. RhythmOne's end-to-end platform provides more direct,
efficient and effective connections, driving ROI for advertisers
and publishers. The Company is headquartered in San Francisco,
United States with offices in the US, UK, Europe, APAC and Canada.
For more information, please visit www.rhythmone.com.
About Pixalate
Pixalate, Inc. is a leading global intelligence platform and
real-time fraud protection provider. Pixalate is a Media Rating
Council-accredited vendor for display ad viewability. For more
information, please visit www.pixalate.com.
This information is provided by RNS
The company news service from the London Stock Exchange
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