SDL Research Reveals Surprising Statistics on the Challenges of Rapid Growth within the Translation Industry
May 19 2016 - 7:51AM
Business Wire
Five key insights unveil technology trends and
forecasts for the market future
SDL (LSE: SDL) today announced the release of its
Translation Technology Insights research study, examining the role
of technology in the translation industry. With nearly 3,000
respondents across 115 countries and nine languages, the survey
findings are comprised of responses from freelance translators,
employees of translation agencies and translation-related roles
within business – making this the largest and most expansive within
the translation industry to date.
With 30 years’ experience in the industry and over 70 percent
market share, SDL is keen to better understand trends within the
localization space and the challenges that stifle progress within
it. The findings from this survey provide a realistic view of the
issues, direct from the people within it. Centered around the role
of technology within translation, SDL uncovered the following five
critical insights:
1. Quality is king:
Quality of translation is 6x more important than cost, and 2.5x
more important than speed
2. Productivity tools need
significant investment: 72% of respondents believe they
would lose competitive advantage without translation productivity
tools
3. New ways to work are
required. The industry needs to invest in collaboration and
sharing: 79% of agencies and freelancers work with
remote teams
4. There is a need for systems
and workflow integration: 79% of respondents use two or
more categories of translation productivity software
5. The future lies in
personalization and better user experience: 59% of
respondents like to customize their software
The analysis of the findings brought to light some unexpected
realities within the industry. For translation quality, there is a
strong disconnect between the importance of quality and
standardization measurement in the market. This poses the question
on the need for the industry to adopt an objective approach to
consistent quality standards. Additionally, the report highlights
the value of machine translation – though it is by no means a
universally welcomed or leveraged technology currently. This
indicates that the integration of machine technology may be a
natural next step for improving translation efficiency.
As an industry driven by technology, the survey emphasizes a
clear reliance on different types of translation productivity
technology, however it also showcases the need for this technology
to better integrate with and support user preferences and
behaviors. As the market growth continues to accelerate, efficiency
and productivity need to be matched by the industry truths that are
turnaround times, remote working and siloed translation
projects.
“The results from this survey identify several areas where the
translation industry can take direction for the future,” said
Massimo Ghislandi, VP Translation Productivity SDL. “As a
technology leader in translation, it is our responsibility to dig
into each of these key indicators and we are committed to driving
the conversation around the development of and the future of the
translation market. We look forward to sharing more insights and
working with the translation community to enhance overall processes
and the resources available to the market.”
For more on the Translation Technology Insights report survey,
visit www.sdl.com/tti. Throughout 2016, SDL will also release
reports on each of the five critical insights identified here.
Follow the conversation on the blog and the SDL website.
About SDLSDL (LSE: SDL) is the leader in global content
management and language solutions. With more than 20 years of
experience, SDL helps companies build relevant digital experiences
that deliver transformative business results on a global
scale. Seventy-nine of the top 100 global brands trust SDL to
simplify the complexity of managing content across multiple brands,
websites, languages, and devices. Go global faster with SDL.
Learn more at SDL.com and follow us on Twitter, LinkedIn and
Facebook.
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SDL CorporateVicky Ryce, + 44 (0) 7792 662213vryce@sdl.comorPAN
CommunicationsEmily Held/Jenny Gardynski, +1
617-502-4300sdl@pancomm.com
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