eLayaway Joins National Celebration, Offering Layaway Genie to Kick Off Holiday Season
October 03 2012 - 7:47AM
Marketwired
eLayaway®, Inc., (OTCBB: ELAY) ("eLayaway" or "the Company"),
parent company of DivvyTech, Inc., -- creators of innovative
recurring payment technology solutions, specializing in online
layaway services, announced that it is spearheading the fight
against debt during National Layaway Week by providing consumers
with a new, quick and easy process that utilizes the Company's core
payment technology. The new service offering, known as the Layaway
Genie, will facilitate layaway purchases that may have otherwise
been unobtainable without the use of the tailored layaway solution.
Layaway Genie is a personal shopping tool that consumers can use
to create a layaway plan for items and services that are not
offered by a participating eLayaway affiliate or merchant. The
Layaway Genie helps grant consumers' "shopping wishes" by making it
possible to utilize eLayaway to furnish layaway payments for items
that are not traditionally offered. For merchants, Layaway Genie
provides the potential to convert existing wish lists into sales.
At the time of layaway payment completion, an eLayaway
representative locates the item through a secure, alternative
fulfillment channel for purchase on behalf of the eLayaway Member.
The Layaway Genie combines the power of eLayaway's payment
management technology with the flexibility of traditional online
shopping to make items and services more affordable through
manageable incremental payments, regardless of the customer's
financial capability.
"Our mission is, and has always been, to help make purchases not
just simply more affordable, but actually attainable for shoppers
of any financial status," said Sergio Pinon, Chief Executive
Officer and Founder of eLayaway. "By providing customers with the
tools they need to create and manage tailored layaway programs,
purchases as mundane as a pair of sneakers at a local retailer or
as far reaching as a luxurious spa package at a high-end resort,
can mean that any consumer, anywhere, may now significantly bolster
their buying power."
For the past several years, National Layaway Week (celebrated
the first week of October) has marked the beginning of the holiday
shopping season. It reaffirms the need for affordable payment
options that are not based on credit. While major retailers such as
Walmart, Sears and Kmart offer an in-store layaway solution,
eLayaway's various subsidiaries, products and services are focused
on providing consumers with a better way to plan & pay for
their purchases without adding to their debt through various
channels both online and in-store. What makes eLayaway exceptional
in this regard is, "we provide such a valuable and social service,"
said Pinon.
National Layaway Week serves to encourage consumers to begin
their shopping early; which normally indicates an expectation of
increased revenues for the Company during the holiday season.
eLayaway executives however indicate that with the advent of the
Layaway Genie, consumers now have the tools needed to explore their
newly found purchasing power; having the ability to make a non-debt
inducing purchase from in some cases, very unlikely merchants. This
would considerably expand eLayaway's customer base in a way that
none of the major retailers or wholesale clubs could possibly
conceive while establishing its payment solutions platform as a
viable option to merchants whom traditionally stray from
'layaway.'
Mr. Pinon concluded, "Layaway Genie is just one of the many
products and services our subsidiaries have developed around
providing the marketplace with the necessary tools for using or
providing recurring payment options; especially via the web. We
expect that our platform will soon be used to power the layaway
programs for many of the major children's stores, toy stores,
furniture stores, home improvement stores and other mega retailers.
We strongly believe we are very close to concluding on some very
lucrative opportunities to this regard."
About eLayaway eLayaway®, Inc., is a
publically-traded (OTCBB: ELAY) American payment and retail
technology company headquartered in Tallahassee, Florida. The
Company provides the management, administrative, marketing, IT and
other pertinent resources for its six subsidiaries; DivvyTech,
Inc., eLayaway, Inc., NuVidaPaymentPlan.com, Inc., PlanItPay.com,
Inc., and Pay4Tix.com, Inc. Press summary, logos and screenshots
available for download at: eLayaway.com/press.
Safe Harbor Statement This report includes forward-looking
statements covered by the Private Securities Litigation Reform Act
of 1995. Because such statements deal with future events, they are
subject to various risks and uncertainties and actual results for
the current fiscal year and beyond could differ materially from the
Company's current expectations. Forward-looking statements are
identified by words such as "anticipates," "projects," "expects,"
"plans," "intends," "believes," "estimates," "targets," and other
similar expressions that indicate trends and future events. Factors
that could cause the Company's results to differ materially from
those expressed in forward-looking statements include, without
limitation, variation in demand and acceptance of the Company's
products and services, the frequency, magnitude and timing of any
or all raw-material-price changes, general business and economic
conditions beyond the Company's control, timing of the completion
and integration of acquisitions, the consequences of competitive
factors in the marketplace, cost-containment strategies, and the
Company's success in attracting and retaining key personnel.
Additional information concerning factors that could cause actual
results to differ materially from those projected is contained in
the Company's filing with The Securities and Exchange Commission.
The Company undertakes no obligation to revise or update
forward-looking statements as a result of new information since
these statements may no longer be accurate or timely.
For more information, please visit eLayawayInc.com.
Media Contact: Melissa Valido eLayaway, Inc. 850.219.8210
Ext: 8221 pr@eLayaway.com Investor Relations Contact: Howard
Gostfrand American Capital Ventures (318) 918-7000
info@amcapventures.com www.amcapventures.com