Prophet Expands Global Presence and Creative Capabilities with
Acquisition of Figtree
SAN FRANCISCO, Dec. 3, 2012 /PRNewswire/ -- Prophet, a
leading strategic brand and marketing consultancy, announced today
that it has acquired the fast-growing brand and design firm
Figtree, marking another significant step in the expansion of its
global reach as well as its capabilities. Together, the companies
will create a new breed of consultancy – one that is equally facile
in strategy and creativity.
Based in London and
Hong Kong, Figtree is known for
its world-class design skills and artful use of visual language.
Figtree is unique in its ability to use magic and logic to create
business success. Its team has led brand positioning, naming,
visual identity, and employee engagement projects for such
blue-chip brands as HTC, Blackberry, Orange, AXA, Schneider
Electric and Thyssen-Krupp.
For Prophet, this move adds to the already robust capabilities
of its existing team in Europe,
which is led by Rune Gustafson,
President EMEA, and expands its footprint in Asia. "With the the fusion of talent in
London, we will make London one of our biggest offices worldwide.
Being on the ground in Hong Kong
will enable us to better serve our fast-growing Asian client base,"
said Gustafson.
"Most people believe that strategic and creative talent can't
coexist, but Prophet's rapid growth -- particularly in difficult
economic times -- has shown that this simply isn't true. Acquiring
Figtree will enable us to scale our interdisciplinary model even
further and better serve our current and prospective clients.
Together, we will bring a unique and powerful blend of strategy and
creativity to all we do," said Michael
Dunn, Chairman and Chief Executive Officer of Prophet.
Figtree was co-founded in 2004 by Simon
Myers and John Holton with
the objective of building a more client-centric team of thinkers,
designers, dreamers, and doers.
"After eight years working under our own steam as Figtree, we
are ready to join forces with a bigger consultancy that we think
has the potential, together, to be the best in the world," said
Simon Myers, Figtree CEO.
Simon Myers and John Holton will become Partners at Prophet.
Prophet is a strategic brand and marketing consultancy with
offices around the world. It helps leading companies win by
delivering inspired and actionable ideas. Prophet has worked with
such preeminent clients as BMW, Cisco, GE, McDonald's, Johnson and
Johnson, and Zurich Financial on a broad scope of projects in its
areas of expertise: brand, marketing, innovation, design, digital,
and analytics.
Media contact: Sally Hodge,
shodge@hodgemediastrategies.com; 773.325.9282.
SOURCE Prophet