BURBANK, Calif., Sept. 23, 2014 /PRNewswire/ -- ClearTV
(CLTV:F) is experiencing exponential growth in scaling the
TVChannels4u on-line syndication platform and recently added a wide
variety of new publishing deals covering several genres. The
252 new publishing partners across expanding vertical categories
rolling out on TVChannels4u include: news and information,
entertainment and lifestyle, finance and business, family and
parenting, sports, technology and automotive. This growing
universe of publishing partners delivers 857 million monthly unique
viewers and will enable TVChannels4u to bring many new channel
opportunities for its advertising partners.
"On the web, we believe content syndication is an important
complement to dotcom and Youtube exposure," says Henry Mauriss, CEO
of ClearTV Ltd. "We believe a balanced approach is critical, when
it comes to increasing the distribution of content we create,
produce and curate. Our syndication model brings additional
exposure and scale to our advertising partners," says Mauriss, "As
the TVChannels4U supply grows, so will the opportunity for our
demand partners."
Online Video is following the same roadmap as broadcast
television and cable and is fundamentally altering where, how and
what people watch. It is estimated that 195 million Americans
or 77% of U.S. Internet users, already watch videos online. This
year alone digital-video advertising in the U.S. is forecast to
grow by 43%, against 3% for TV advertising. By 2015, it is
estimated that Americans will absorb over 1.7 trillion hours of
digital content, approximately 15 and a half hours per person per
day. TVChannels4U represents a new vehicle of
digital media distribution and content syndication that
targets and engages a new generation of consumers, allowing viewers
from around the world an unprecedented ability to access and share
premium content from any place, at any time.
TV and online video are colliding – and the result will benefit
both sides, according to an executive at the epicenter. "We're
starting to see the convergence between the digital landscape and
broadcast gather momentum," video technology
platform Brightcove's EMEA media VP Luke
Gaydon tells Beet.TV in this video interview
http://www.beet.tv/2014/09/ibcbrightcoveluke.html at
IBC. "Broadcasters are taking an increasingly
digital-centric view to how they distribute and monetize their
content. You start to really see the value of the rich experience
from the broadcast sector with the value that the internet can
bring – data, analytics, reporting and tracking."
"Content syndication will help us increase revenues
significantly," said David
Tetreault, COO of ClearTV. "Adding scale to our existing
campaigns, and expanding our client base by signing on more
scale-oriented marketers, will help us grow topline revenues in Q4
and beyond. In addition, we our projecting CPMs to increase
across-the-board, as many marketers take advantage of our new,
contextually-targeted ad opportunities."
To learn more please visit www.cleartvmedia.com
www.tvchannels4u.com or Twitter @TVChannels4u
About ClearTV
Clear TV delivers customized TV stations to dynamic
Away-From-Home environments bringing airports, healthcare
facilities, retailers, and hotel and resorts a new marketing tool
that will target, reach and engage a world on-the-go. Clear
TV has the power to connect with upscale demographics in ways never
before imagined by infusing premium content with social media
technology. Clear TV recently launched TVChannels4u.com.
TVChannels4u drives talent and customized programming in the new
age of the always-on-demand, mobile and social world. We
create, produce and curate the best in Social TV – providing
established and new producers with the tools to make and distribute
TV series' like never before. TVChannels4U entertains and engages
viewers with original TV programming from a wide variety of genres
– Comedy, Drama, News, Sports, Education and Information. To
learn more please
visit www.cleartvmedia.com www.tvchannels4u.com or
Twitter @TVChannels4u
Press Contact:
Ronnie Seidel, ClearTV Ltd.
(818) 351-7858
press@cleartvmedia.com
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SOURCE ClearTV Ltd.