WHITE PLAINS, N.Y.,
April 21, 2015 /PRNewswire/
-- Once again in 2015, Cinco de
Mayo falls on an awful day for celebrating this U.S. honored
tradition: a Tuesday. If you thought last years' Monday fiesta
wasn't optimal, you don't want to let Tuesday happen to you this
year.
That's why Dos Equis is once again saving the holiday, with
people everywhere heeding the advice of the Most Interesting Man in
his latest message, and joining the brand's Dos de Mayo
celebration, on Saturday May 2. But
this is no ordinary Saturday, as cities nationwide are already
preparing celebrations to make this the most magnificent Dos de
Mayo ever, such as Louisville's
annual race of the thoroughbreds and Las
Vegas' fisticuffs match of the ages.
Riding shotgun in the HOV lane last month in Tacoma is nothing
compared to having The Most Interesting Man show up at Dos de Mayo
house parties nationwide, so Dos Equis is giving fans the chance to
party with the MIM, by delivering standees to lucky consumers. To
make the biggest Saturday ever even more monumental, the first
1,000 fans (21 and older) that submit a "legend line" or an "I
don't always…" line in compliance with the contest rules on the
brand's Facebook page between April
23 & 24 will receive a special Most Interesting Man
standee delivery. Visit Facebook.com/DosEquis for more information
on how to make this the biggest Saturday ever.
Additionally, on Twitter, Dos Equis is hosting a contest for
fans nationwide (21 and older), asking them to share the most
extraordinary way they plan to celebrate Cinco this year with
contest hashtag #DosDeMayo. Winners will receive an all-expense
paid trip for two to an official Dos Equis party on August 29 in Los
Angeles, where they'll rub elbows with a slew of interesting
guests. The contest runs now through May
5.
"With Dos de Mayo, we've been able to put a remarkable twist on
the Cinco de Mayo holiday the past
two years," said Andrew Katz, VP of
Marketing for Dos Equis. "This year is no different – we're excited
to give fans an opportunity, whether they're at home or at bars
nationwide, to kick off their most interesting Cinco, on Dos de
Mayo, and make it the biggest Saturday of their year."
Dos de Mayo, and the extended Cinco de
Mayo celebration kickoff, is part of an ongoing effort from
Dos Equis to inspire fans to "Stay Thirsty" and live a more
interesting life by facilitating interesting and unexpected
experiences. Fans can visit DosEquis.com/DosDeMayo and
Facebook.com/DosEquis throughout April for updates on ongoing
contests, news and information on how they can start their holiday
celebrations with Dos Equis and make Dos de Mayo the biggest
Saturday ever.
About HEINEKEN USA:
HEINEKEN USA Inc., the nation's
leading upscale beer importer, is a subsidiary of Heineken
International BV, the world's most international brewer. European
brands imported into the U.S. include Heineken, the world's most
international beer brand, Strongbow Hard Apple Ciders, Desperados,
Amstel Light and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise,
Tecate Franchise, Sol, Indio,
Carta Blanca and Bohemia brands from Mexico. For the latest information on our
company and brands, follow us on Twitter @HeinekenUSACorp, or visit
HEINEKENUSA.com
Contact Information
Dave
Brigandi, Edelman
(212) 704-8177
David.Brigandi@edelman.com
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SOURCE HEINEKEN USA