RESTON, Va., Oct. 6, 2016 /PRNewswire/ -- comScore, Inc.
(NASDAQ: SCOR) today announced that Dan
Hess has joined comScore as Head of Digital Audience and
Advertising Products. Hess was one of comScore's earliest employees
through the company's first six years, leading corporate marketing
and building multiple commercial teams including its retail,
travel, automotive and technology products and practices.
Mr. Hess brings deep executive experience in product
development, marketing, sales and strategy from his tenure with
companies including IRI, Tribune Digital and Rewards Network. He
also co-founded and led a startup that built an omnichannel
predictive modeling and personalization platform, which was
acquired by one of the world's leading marketing services
firms.
"I am thrilled to welcome Dan back to comScore," said comScore
Chief Executive Officer Gian
Fulgoni. "We have new products to build and deliver for
publishers, agencies and advertisers and a pressing need to take a
fresh look at our existing products so as to ensure they are
unquestionably the highest quality, most powerful, and easiest to
use products in the industry. Dan's extensive experience and
knowledge will be an immediate asset to both our company and
clients."
"I am excited and honored to rejoin the team at comScore," said
Hess. "The company has continued to build upon its global
leadership position in cross-platform measurement, and I very much
look forward to helping drive our product vision and portfolio to
the next level."
Hess has served as an advisor to several technology and
analytics startups, and as a speaker and analyst for numerous
industry and academic organizations and media outlets. He holds a
B.A. degree from the University of
Rochester.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a
leading cross-platform measurement company that precisely measures
audiences, brands and consumer behavior everywhere. comScore
completed its merger with Rentrak Corporation in January 2016, to create the new model for a
dynamic, cross-platform world. Built on precision and innovation,
our unmatched data footprint combines proprietary digital, TV and
movie intelligence with vast demographic
details to quantify consumers' multiscreen behavior at
massive scale. This approach helps media companies monetize
their complete audiences and allows marketers to reach these
audiences more effectively. With more than 3,200 clients
and global footprint in more than 75 countries, comScore is
delivering the future of measurement. For more information on
comScore, please visit comscore.com.
Cautionary Statement
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934, including, without
limitation, expectations regarding the impact of Mr. Hess'
leadership and abilities on comScore's future performance. These
statements involve risks and uncertainties that could cause our
actual results to differ materially, including, but not limited to,
comScore's reliance on key members of its management team. For a
detailed discussion of this and other risk factors, please refer to
comScore's Quarterly Report on Form 10-Q for the period ended
June 30, 2015, comScore's Annual
Report on Form 10-K for the period ended December 31, 2014 and from time to time other
filings with the Securities and Exchange Commission (the "SEC"),
which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue reliance
on our forward-looking statements, which speak only as of the date
such statements are made. comScore does not undertake any
obligation to publicly update any forward-looking statements to
reflect events, circumstances or new information after the date of
this press release, or to reflect the occurrence of unanticipated
events.
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SOURCE comScore