GRAND RAPIDS, Mich.,
Jan. 23, 2021 /PRNewswire/ -- For
advertisers, content marketing and media placement are becoming
increasingly intertwined.
Every year, marketers are reporting an increased spend on
content marketing. However, this content is ineffective if an
audience does not know it exists. To increase the impact of
marketing efforts, it is vital that coordination exists between all
paid, earned, and owned communication channels.
ddm marketing + communications has recently produced a new,
informative whitepaper on the importance of integrating media and
content strategy.
This marketing resource provides expert industry insight on paid
advertising efforts, the importance of finding a relevant story,
effective methods of content distribution, and advice on measuring
success.
"When it comes to successful marketing, content is — and always
will be — king. To be successful, content must be valuable and
specifically targeted to an identified audience through proper
distribution channels. When it comes to media plans and content
marketing, the two are a perfect match. Our latest industry
whitepaper provides an overview on the vital need to integrate
media and content strategies," said Troy
Boehm, digital marketing manager at ddm.
The whitepaper is available free of charge to all members of the
B2B and B2C business community. Please visit teamddm.com for more
valuable information and resources or directly download this
marketing resource.
About ddm marketing & communications
Founded in
1990, ddm provides a full-service array of communication,
marketing, and technology services to businesses in highly complex
and highly regulated industries. Headquartered in Grand Rapids, Michigan, ddm serves a diverse
national and international client base, ranging from healthcare and
financial services, to medical device and global manufacturing.
With 45 team members located in West
Michigan and Chicago, ddm
is organized through the EOS Entrepreneurial Operating System and
prides itself on an untiring commitment to serving clients
tenaciously. For more information, please visit teamddm.com
Contact Information:
John Gonda 616.309.4888
johng@teamddm.com
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SOURCE ddm marketing + communications