- Neolun Concept and GV60 Magma Concept debut at Genesis House
New York
- Neolun Concept showcases blend of innovation and luxury,
featuring B-pillarless coach doors, seamless design and radiant
heating system inspired by Korea's traditional "ondol"
- Genesis Magma program signals brand's entry into
high-performance territory with expertise from racing legend Jacky
Ickx
NEW
YORK, March 25, 2024 /PRNewswire/ --
Genesis today unveiled two new concept vehicles and officially
launched a high-performance program at Genesis House New York,
marking a critical milestone in the brand's evolution.
As the brand's first full-size electric SUV concept, the Genesis
Neolun Concept embodies the ultimate Genesis hospitality behind the
wheel with an array of state-of-the-art technological features. The
Genesis GV60 Magma Concept, within the wider Genesis Magma program,
redefines the boundaries of performance and luxury, delivering an
experience that ignites passion and exhilaration with every
ride.
Neolun: Futuristic Innovation Meets Warmth of Korean
Hospitality
The name "Neolun" is derived from the Greek "neo," or new, and
the Latin "luna," which means moon. Together, it encapsulates
Genesis' technological innovation that exceeds conventional
standards and sets forth the brand's vision for the future.
"The Neolun Concept was inspired by Korea's iconic moon-shaped
porcelain jars," said Genesis Chief Creative Officer Luc Donckerwolke. "It's the epitome of timeless
design and sophisticated craftsmanship."
The Neolun Concept's exterior revolves around the principle of
"reductive design" — characterized by clean, refined lines that
deliberately eliminate any unnecessary details.
The most prominent exterior feature are the distinctive coach
doors, without any B-pillars connecting the vehicle's body and
roof. Compared to conventional vehicle structures, this layout
provides a much more open interior space and maximizes convenient
passenger access. Development of the B-pillarless coach doors has
reached a level where its application to production vehicles is now
feasible.
The electric side steps are automatically deployed when the
doors open, making it easier for passengers to step in and out of
the vehicle. When the doors close, the side steps integrate back
into the vehicle to maintain a seamless exterior design.
The body-integrated lamps seamlessly blend with the vehicle's
front and rear design, conveying strength and grandeur. In line
with reductive design, the center high-mounted stop lamp is
incorporated within an intricately detailed perforated pattern. The
pop-up type roof rack accentuates the SUV identity of the Neolun
Concept while harmonizing with the vehicle's sleek body line.
The Neolun Concept stands out with a captivating two-tone scheme
called "Midnight Black" and "Majestic Blue," which takes after
Korea's serene night sky and enhances the vehicle's elegant
design.
Interior-wise, the Neolun Concept's cabin represents a modern
reinterpretation of Korea's distinct hospitality culture. From the
moment passengers step through the B-pillarless coach doors, they
are greeted by a spacious cabin that accentuates comfort and
relaxation.
Inspired by Korea's traditional "ondol," the radiant heating
system allows for efficient heating throughout the vehicle, with
heating films applied to the dashboard, door trims, floor,
seatbacks and console sides. Ondol is a Korean heating method that
utilizes direct heat transfer underneath the floor to provide
warmth, often found in traditional and modern homes throughout the
country.
The swiveling function of the front-row seats maximizes space
and practicality for passengers, as the large adjustable display
screen and the flexible display that unfolds from the rear-seat
headliner offer a sensory-stimulating experience.
The cashmere in the shade of "Royal Indigo" blends seamlessly
with the vintage-inspired "Purple Silk" leather, which has been
naturally dyed with organic pigments, setting a deeply relaxing
mood. Completing the luxurious finish is the dark-colored real wood
floor.
The Neolun Concept's sound system features an advanced "sound
architecture" that optimally places tweeters, midrange speakers,
woofers and subwoofers for an immersive audio experience. Each
speaker is strategically positioned to create a concert hall-like
feel, ensuring that passengers enjoy unparalleled sound quality. As
the speakers are activated, the crystal sphere at the front,
designed to create an emotional connection between the driver and
the car, rotates into a tweeter.
Magma: High-Performance Meets Fun to Drive
The Magma program adds a new dimension to Genesis, marking the
brand's expansion into the realm of high-performance vehicles.
Genesis ultimately aims to develop a high-performance Magma model
for each production vehicle in the existing lineup, maximizing both
aesthetics and performance. Revealed for the first time today, the
GV60 Magma Concept will be among the Genesis Magma program models
headed for production.
"Genesis Magma presents an exciting opportunity to push the
boundaries of performance and luxury for new interpretations in
high-performance vehicles, with the ultimate goal of developing
models exclusive to Genesis," said Donckerwolke. "The brand will
continue to reveal experimental concepts with careful consideration
of both technological and aesthetic elements. While speed and
performance are important, the Genesis Magma program will look
beyond, prioritizing the driving experience to kindle the joy of
sporty driving with effortless comfort."
The GV60 Magma Concept elevates the design and performance of
the existing GV60, Genesis' first dedicated EV model, with improved
battery and motor technology. The concept car is the first step
toward creating a deeper emotional connection between the driver
and the vehicle.
The GV60 Magma Concept's exterior design harmonizes aesthetics
with considerations for chassis, aerodynamics and thermodynamics.
To enhance stability during sporty driving, the car has been
widened and lowered, giving it a more dynamic stance and allowing
for a lower center of gravity.
At the front, a wider and lower main air intake in the bumper
effectively cools the batteries, motor and brakes, while the air
curtains enhance the car's aerodynamic efficiency. Three stamped
holes above the main air intake, inspired by the GV80 Coupe Concept
and the G80 Magma Special, provide additional cooling. Added
canards assist in generating downforce on the front axle.
The enlarged fenders and integrated wheelhouse outlets help
reduce kinetic energy and improve cooling for the brakes. The
titanium-colored flow-formed 21-inch wheels feature integrated aero
discs, which also help cool the brakes. On the roof, fins have been
strategically placed to control the aerodynamic flow and channel it
to the rear wing, generating rear downforce and ensuring
aerodynamic fluidity.
The GV60 Magma Concept's distinctive exterior design extends
into the luxurious and sporty interior. It features elements
including bucket seats with body-colored seatbacks, upholstered in
nappa and suede leather featuring double-diamond stitching patterns
in Magma's iconic orange color and titanium grey.
"The GV60 Magma Concept will deliver ample power, instilling
customers with the confidence to drive with pure excitement and
exhilaration," said Donckerwolke.
Displayed alongside the GV60 Magma Concept today at Genesis
House New York were the three other vehicles in the Magma program:
GV80 Coupe Concept, G80 Magma Special and X Gran Berlinetta
Concept.
Unveiled for the first time in April
2023, the GV80 Coupe Concept is Genesis' first coupe SUV,
and the first Genesis vehicle to have been presented in the Magma
color. It was the vision for the production GV80 Coupe, launched
last November.
A select number of partner companies with expertise in
high-performance vehicles have come together to develop the G80
Magma Special, an enhanced version of the G80 with improved driving
performance. The G80 Magma Special will be exclusively available in
the Middle East.
Revealed last December in Barcelona,
Spain, the X Gran Berlinetta Concept is the ultimate
expression of the brand's high-performance car design
potential.
Racing legend Jacky Ickx, who was appointed Genesis Brand Partner in February, said he looks
forward to lending his expertise to the Magma program during
today's event, adding that he has always admired Genesis for its
cultured elegance and design aesthetics.
The GV60 Magma Concept, G80 Magma Special, X Gran Berlinetta
Concept and Neolun Concept will be displayed alongside other
Genesis production models at the 2024 New York International Auto
Show, slated to open to the public on March
29 at the Jacob K. Javits Convention Center.
Genesis Motor North America
At Genesis, we put the customer at the center of every decision
we make. Genesis is a global automotive brand that delivers the
highest standards of performance, design, safety, and innovation
while looking towards a more sustainable future. Genesis designs
customer experiences that go beyond products, embodying audacious,
forward-thinking, and distinctly Korean characteristics within its
unique Athletic Elegance design identity. With a growing range of
award-winning models — including the 2023 MotorTrend Car of the
Year G90 along with G70, G80, GV60, GV70, and GV80. Genesis aims to
lead the age of electrification with battery EVs, starting with its
Electrified G80, GV60, and Electrified GV70 models.
Please visit our media site for the latest news at
www.genesisnewsusa.com (United
States) and www.genesisnews.ca (Canada).
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SOURCE Genesis Motor America