Monster Energy is proud to announce the worldwide premiere of
the visually stunning "Green Hour" video, which explores
snowboarding in Norway's
backcountry amid the spectacular Northern Lights aerial
phenomenon.
CORONA,
Calif., April 23, 2024 /PRNewswire-PRWeb/
-- Monster Energy Releases Nine-Minute Video Showcasing
Professional Snowboarders Ståle Sandbech, Torgeir Bergrem, and Rene
Rinnekangas Riding Beneath the Northern Lights in the Backcountry
of Norway
"We had this vision or this idea to go up
to the Arctic Circle and capture probably some of the most magical
things on this planet, The Northern Lights… and snowboard
underneath it." - Ståle Sandbech
Experience snowboarding under the majestic Northern Lights!
Monster Energy is proud to announce the worldwide premiere of the
visually stunning "Green Hour" video, which explores snowboarding
in Norway's backcountry amid the
spectacular Northern Lights aerial phenomenon.
Released to global audiences today across Monster Energy's
social media channels, the high-definition edit features
professional snowboarders Ståle Sandbech, Torgeir Bergrem, and Rene
Rinnekangas on an epic journey to visually capture snowboarding
like it's never been documented before.
"We had this vision or this idea to go up to the Arctic Circle
and capture probably some of the most magical things on this
planet, The Northern Lights… and snowboard underneath it," said
Monster Energy's Sandbech about the project.
Also known as aurora borealis, the Northern Lights cover the
entire sky in brilliant lights that take the form of rays,
curtains, and dynamic flickers. Explaining the challenges behind
capturing the phenomenon, Sandbech said: "To go chase the Northern
Lights, you have to go to remote places. Deep into the mountains
and wait patiently in the dark."
The wait is officially over! Viewers can now go online and watch
"Green Hour" in all its visual glory on the official Monster Energy
YouTube Channel here.
Directed and edited by professional snowboard cinematographer
Marcus Skin, "Green Hour" is the result of a four-year journey that
started before the pandemic. The film first set course for the
Northern Lights in 2020 when a crew of snowboarders and filmers
began capturing snowboard footage in Tromsø, part of Norway's Arctic Circle. But then the world
shut down and battling through Covid restrictions and Olympic
contest seasons, the team now finally achieved their dream of
snowboarding under the insane Northern Lights.
"Green Hour" was captured on video by pro snowboard filmers
Marcus Skin, Nikolai Schirmer,
Christian Bjønness, Spencer Whiting
(aka Gimbal God), and Rasmus Bjerkan
with supporting still photography by Frode Sandbech.
The ambitious project, spearheaded by Ståle Sandbech and his
brother Frode, began in early 2020 with a plan to film a unique
snowboard video under the Northern Lights. The original crew
consisted of the Sandbechs alongside Rinnekangas and filmers
Schirmer and Whiting. Schirmer acted as a local guide on excursions
that came close to catching the Northern Lights but yielded no
results. Once international travel bans and border closings took
hold in March 2020 with the COVID
lockdown, the plan was suspended, but the spark and drive to
complete the project remained.
"After being shut down by Covid, we decided to go back a few
years later," said Monster Energy's Sandbech. "We teamed up with
Torgeir [Bergrem] hoping to find what we were looking for." In late
2023, the crew made a final push and found the Northern Lights in
the Arctic skies.
Released today, "Green Hour" shows the crew battling extreme
cold, complete darkness, and wildly fluctuating weather patterns in
their quest to light up the night and bring the heat to the
backcountry. Plus, the elusive nature of the Northern Lights—a
light flare can disappear from the sky in a matter of seconds—kept
riders and the film crew on their toes. Ultimately, they were
rewarded with never-been-seen footage of snowboard aerials and
trick combinations on kicker ramps and natural terrain under
magical green-tinted skies.
Set to the tunes of King Gizzard & The Lizard Wizard, the
video alternates wide-format panoramic shots with follow-up camera
footage courtesy of Spencer Whiting
(aka Gimbal God) for an immersive experience. As the Northern
Lights illuminate the skies in flashes of vibrant green, the
resulting visuals are nothing short of breathtaking.
But better to experience the visual spectacle for yourself!
Follow the link and watch "Green Hour" in high-definition quality
on YouTube here.
Download high-resolution photos here.
For more on Ståle Sandbech, Torgeir Bergrem, Rene Rinnekangas,
and the Monster Energy snowboarding team, visit
http://www.monsterenergy.com. Follow Monster Energy on YouTube,
Facebook, Instagram, Twitter and TikTok for exclusive
behind-the-scenes looks and athlete features.
About Monster Energy
Based in Corona, California,
Monster Energy is the leading marketer of energy drinks and
alternative beverages. Refusing to acknowledge the traditional,
Monster Energy supports the scene and sport. Whether motocross,
off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or
the rock and roll lifestyle, Monster Energy is a brand that
believes in authenticity and the core of what its sports, athletes,
and musicians represent. More than a drink, it's the way of life
lived by athletes, sports, bands, believers, and fans. See more
about Monster Energy including all of its drinks at
http://www.monsterenergy.com.
Media Contact
Kimberly Paige Dresser, Indie
Agency, Inc., (949) 300-5546, kim.dresser@indiepragency.com,
https://www.indiepragency.com
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SOURCE Monster Energy