Leading in-location experience platform to provide digital
experience solutions and white-glove service to global chicken
brand
SAN
FRANCISCO, April 24, 2024 /PRNewswire/ -- Raydiant,
the leading in-location experience platform, today announced a new
partnership with Shaquille
O'Neal-owned Big Chicken, the bodacious chicken concept
known for its larger-than-life menu items and team-ups with notable
cruise ship and aerospace partners.
Big Chicken approached Raydiant in 2023 with a challenge to
enhance the in-restaurant experience across all the brand's
franchise locations. Over several meetings, Raydiant demonstrated
how its cloud-based system, which seamlessly integrates with Big
Chicken's strategic POS provider partner PAR/Brink, could power
dynamic digital menu boards and enable real-time content updates
based on item availability or limited-time promotions.
The solution proved highly successful and brought substantial
ROI to Big Chicken, leading to excitement about rolling out
Raydiant as a main tech solution for all store locations.
As part of the partnership, Raydiant will provide white-glove
service to all the star-powered chicken chain locations, handling
content creation and management for digital screens on behalf of
the brand. Raydiant also showcased its offerings to franchisees at
Big Chicken's recent annual franchisee meeting, generating
significant interest and commitments from more than 10 franchise
owners to implement the solution due to the near-immediate impact
they witnessed.
"We are thrilled to be selected as Big Chicken's digital
experience and in-location operating system partner," said
Bobby Marhamat, CEO of Raydiant.
"This partnership is a testament to our platform's impact on
brick-and-mortar brands looking to create more engaging in-location
experiences that drive repeat visits and revenue. We look forward
to building on our success and bringing Big Chicken's lively
in-restaurant experience to fruition across all locations."
The companies are also exploring future solutions, including
drive-thru signage, programmatic advertising opportunities, and
deploying Raydiant's Visitor Insight offering to provide
location-based analytics on customer behavior.
About Raydiant
Raydiant is the leading in-location Experience OS, empowering
the world's most innovative brick-and-mortar brands in the
restaurant, retail, hospitality, banking, and entertainment
industries. By combining digital signage, employee experience
solutions, and AI-driven location insights, Raydiant enables
franchise managers, IT, marketing, and communications executives to
effectively scale their operations, reduce technology oversight
anxiety, and create seamless, personalized in-store experiences
that drive customer loyalty and increased sales.
To learn more about Raydiant, visit www.raydiant.com
About Big Chicken
Founded in 2018, Big Chicken is backed by a dream team of
partners; JRS Hospitality, an accomplished Las Vegas-based ownership group; Authentic
Brands Group, a multi-national, multi-billion-dollar brand
development, marketing and entertainment company; and Hall of Fame
basketball star Shaquille O'Neal.
Big Chicken fuses O'Neal's home-cooked childhood favorites with
today's trending flavors. From crispy chicken sandwiches and
tenders to Cheez-It® crusted mac n' cheese and hand-crafted ice
cream shakes, each menu item tells a story all while offering
guests an inside look into the life and personality of Shaquille O'Neal. With 18 traditional locations
currently open and several in the development pipeline, Big Chicken
is prepped to begin U.S. and international expansion through
franchising.
To learn more about Big Chicken,
visit www.bigchicken.com.
Contact:
Ryan Helmstettler
415-988-0372
376705@email4pr.com
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SOURCE Raydiant, Inc.