A Blend of Performance and Style Formulated In brand
new Thin G-SHOCK case
DOVER,
N.J., April 24,
2024 /PRNewswire/ -- Today, Casio America,
Inc. proudly unveils its latest design innovation with sensor
technology – the all-new Digital Basic GDB500 series. This
groundbreaking series seamlessly combines sleek compact design with
essential functionalities, including a step tracker and Bluetooth,
elevating fitness tracking while maintaining an unparalleled sense
of style.
The GDB500 series introduces a brand new case design,
distinguished by its sleek and compact profile, complemented by an
octagonal watch face that exudes modernity and sophistication. In a
vibrant array of neon green, gray, black, and white color options,
these four new timepieces seamlessly blend style with G-SHOCK's
iconic durability for a cohesive new collection.
The GDB500 features an oblong, angular shape meticulously
crafted to avoid interference with the back of the hand. Its
digital LCD sports a three-tiered display layout, all housed within
a lightweight and compact profile perfect for daily wear. With an
adjustable band length ranging from 145 to 200 mm, it accommodates
even slimmer wrists with ease, ensuring a comfortable and snug fit
for all wearers to relish.
The new timepieces boast a shock-resistant construction that
integrates the bezel, case, and band connectors. Unlike
conventional designs where the case is shielded by the bezel and
the band is attached directly, this innovative approach utilizes
each component as a structural element. This not only reinforces
G-SHOCK's iconic durability but also seamlessly incorporates its
shapes and colors into the overall design aesthetic.
Featuring an integrated step tracker function, the new Basic
Digital series comes equipped with a motion-sensing accelerometer
to accurately count steps, displaying daily totals and progress
against set targets.
Designed with a glass fiber-reinforced resin case, the GDB500
series ensures durability and shock resistance, making it ideal for
everyday wear. Moreover, Bluetooth technology enables automatic
time correction via smartphone, enhancing user convenience.
The four new timepieces come equipped with the following
features:
- Shock Resistant
- 200M Water Resistant
- 2-Year Battery
- Auto LED (Super Illuminator) Backlight
- Dual Time
- 5 Daily Alarms
- 1/100 second stopwatch )
- 24 Hr Countdown Timer
- Built-in Accelerometer for Steptracking
The GDB500-1, GDB500-7 ($120) and
GDB500S-3, GDB500S-8 ($130) are
now available for purchase at select retailers, gshock.com,
and the G-SHOCK Soho store. For more information about the G-SHOCK
brand, visit gshock.casio.com/us.
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch
is synonymous with toughness, born from the developer Mr. Ibe's
dream of 'creating a watch that never breaks'. Over 200 handmade
samples were created and tested to destruction until finally in
1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the
toughest watch of all time'. Each watch encompasses the 7 elements;
electric shock resistance, gravity resistance, low temperature
resistance, vibration resistance, water resistance, shock
resistance and toughness. The watch is packed with Casio
innovations and technologies to prevent it from suffering direct
shock; this includes internal components protected with urethane
and suspended timekeeping modules inside the watch structure. Since
its launch, G-SHOCK has continued to evolve, continuing to support
on Mr. Ibe's mantra "never, never give
up." www.gshock.casio.com/us/
About Casio America,
Inc.
Casio America, Inc.,
Dover, N.J., is the U.S.
subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading
manufacturers of consumer electronics and business equipment
solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, mobile
presentation devices, disc title and label printers, watches, cash
registers and other consumer electronic products. Casio has strived
to realize its corporate creed of "creativity and contribution"
through the introduction of innovative and imaginative products.
For more information, visit www.casio.com/us/
FOR MEDIA INQUIRIES CONTACT:
5WPR
gshock@5wpr.com
Sue VanderSchans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
clederer@casio.com
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SOURCE Casio America, Inc.