LAS
VEGAS, April 24, 2024 /PRNewswire/ -- Korean
company Bigglz(www.bigglz.com) will show its character IP and
attractive AI technologies at Las Vegas Licensing Expo 2024.
Visitors who come to this expo can experience
various AI technologies specialized in the IP industry at the
Bigglz booth, such as a psychological counseling chatbot with
characters, automatic social media comment generation, motion
effect linkage according to conversation content, and image
creation through conversation based on a learned character.
Bigglz, which received 1
million USD from the Korean government in November last year
for development of a special counseling persona AI agent with a
gamification element and establishment of a specialized sLLM, plans
to promote its own warm IP characters, AI technologies, and app
services incorporated with them and to begin full-fledged expansion
of them into the global market by participating in the expo.
Heejung Lee, CEO
of Bigglz, said, "It is difficult to expect a super-personalized
good chatbot which can prevent an effect of hallucination that is
dangerous to younger generations and provide fun and a mental care
effect only with an LLM like ChatGPT. However, Bigglz solved this
problem with special RAG technology and AI technologies such as
prompt engineering. The key to a conversation with a virtual
character is to form a natural bond of sympathy. We maximized
immersion in the conversation and formation of the bond of sympathy
by clearly remembering conversation content of the users and
automating production of various character reaction motions through
detection of their emotion in the conversation with the chatbot.
Through this, although it was a friend created with AI, we were
able to make it to provide a natural psychological counseling, and
we are solving cost, response speed, security issues, and others by
utilizing our own sLLM engine. In this show, we plan to actively
propose our partnerships of AI technology and IP licensing to
global IP holders,"
They operate Bigglz and Hiing app services based
on a specialized persona chatbot technology through generative AI
technology, and both services are receiving a good review in the
market.
In Korea alone, with 500,000 cumulative
downloads, 90,000 MAU, and secured database of over 2.3 million
conversations within 1 year and 5 months after its launch, the
Bigglz app called Tamagotchi pet in the GTP era is growing
rapidly.
Based on the show in Las Vegas, the company plans to begin
full-fledged expansion of its app services into regions such as
the United States, Southeast Asia, and Brazil.
Recently, it is expanding its business area by
proposing a differentiated non-face-to-face mental care solution
through launch of Hiing app which is based on a youth mental care
chatbot with its new IP Fogni at its core.
Response to six character IPs, another asset of
Bigglz, has also increased, and the company recently signed a
licensing agreement with a global beauty cosmetics company MPR
Brain and is currently producing products for its new brand called
MIOMER, which will be introduced for the first time in the United States in July this year.
In addition, Bigglz is rapidly promoting IP
partnerships with various brands.
Troy Malone, CEO
of Relevant, a global partner, said, "The Bigglz's AI chatbot will
definitely provide fans with an innovative fan experience. Many
companies visiting the expo will pay attention to the Bigglz's
unique warm AI technology and IP"
The Las Vegas Licensing Expo will be held at the
Mandalay Bay Convention Center on May
21 – 23 with the Bigglz's booth at L194.
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SOURCE Bigglz