WASHINGTON, May 20, 2024
/PRNewswire/ -- A recent survey conducted among American leisure
travelers reveals that 45 million Americans are gearing up for RV
adventures this summer. Of these, 18 million are specifically
planning to embark on RV trips this Memorial Day weekend, marking
the unofficial start of the summer travel season.
"RVing offers a unique combination of freedom, adventure, and
value," said Karen Redfern, Go RVing
Chief Marketing Officer. "With the rising costs of traditional
travel, more and more Americans are discovering that RVing provides
a budget-friendly way to explore the country and create
unforgettable memories."
When asked about their motivations for choosing RV travel,
respondents highlighted several key factors:
- The Allure of the Open Road: The love of road trips
and the freedom to explore at their own pace remains a driving
force for many RV enthusiasts.
- Comfort and Convenience: RVs offer the comforts of
home while on the go, allowing travelers to bring their own beds,
kitchens, and bathrooms wherever they venture.
- Positive Past Experiences: Many respondents have
previously experienced the joys of RV travel and are eager to
recreate those memories.
- Connection with Nature: The desire to immerse
themselves in the great outdoors and explore scenic destinations is
a major draw for RVers.
- Affordability: RV travel can be a cost-effective
option, especially for families or groups, as it eliminates the
need for expensive hotel stays and restaurant meals.
The survey also shed light on the preferred distances for RV
trips:
- 52% of RVers are planning trips between 4 and 7 hours from
home, indicating a preference for regional exploration.
- 33% are opting for shorter getaways, with at least one RV trip
planned within 3 hours of their residence.
Notably, RV travel is not just for the summer. The survey found
that 50% of leisure travelers expressed interest in taking an RV
trip sometime within the next year, suggesting that the popularity
of RV travel extends beyond the warmer months.
Commissioned by the RV Industry Association and conducted by
Cairn Consulting, 1,709 surveys were completed by a statistically
balanced cross section of U.S. leisure travelers. The survey
results have an associated margin of error of +/- 2.74 percentage
points. Leisure travelers are defined as any U.S. residents who has
taken some type of leisure trip in the past 12 months.
Contact: Monika Geraci,
mgeraci@rvia.org
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SOURCE RV Industry Association