AirTab Music's 'Artist in Residence' Wows
Millions as Celtics Clinch Championship
BOSTON, June 21,
2024 /PRNewswire/ -- Grammy-winning songwriter
Joelle James, represented by Artist
Live | Vnllafctry Records, delivered a powerful performance of the
national anthem at Game 5 of the NBA Finals, captivating a packed
arena and a television audience of millions. Her mesmerizing
performance set the stage for an unforgettable evening, culminating
in the Celtics' victory and their capture of the NBA Championship.
This moment marked a significant milestone in Joelle's transition
from an extraordinary songwriter to a globally recognized
performer.
This performance was a triumphant return to TD Garden for
Joelle. Just six months earlier, the Berklee
College of Music alumna and standout performer from Artist
Live had wowed the audience at iHeartRadio KISS 108's Jingle Ball,
representing AirTab Music's 'Open For An Icon'
competition as the 'Artist in Residence.' This competition,
designed to elevate emerging artists, provided Joelle with a
platform to showcase her extraordinary talent. Her journey from
AirTab's 'Open For An Icon' to singing the national
anthem at such a high-profile event perfectly aligns with the
competition's goal to launch aspiring artists onto the world
stage.
Reflecting on this moment, Joelle said, "Performing at the
Garden again, especially as a Berklee
alumna, feels like a full-circle moment. It's an honor to sing the
national anthem in a city that has played such a pivotal role in my
musical journey. Witnessing the Celtics win the NBA Championship
right after my performance made the night even more remarkable."
Longtime Boston Celtics Chief Marketing Officer Sean Sullivan was blown away, sharing, "She
crushed that anthem."
AirTab Music's 'Open For An Icon' initiative has
been a powerful springboard for emerging musicians like Joelle,
offering them the chance to perform on national stages alongside
some of today's biggest music stars. These include artists such as
Nicki Minaj, SZA, and Usher at iHeartRadio's Jingle Ball, Nelly and
Shaggy at SunFest, and Gwen Stefani
at an AirTab Music concert event benefiting arts education in
public schools.
Joelle herself first took the stage through 'Open For An
Icon' at a different AirTab Music concert event, performing
right before country megastar Luke
Bryan. As AirTab Music's 'Artist in Residence,' Joelle's
journey inspires and empowers the next generation of artists,
illustrating that perseverance is crucial for success. A
Grammy-winning songwriter for Ella
Mai's "Boo'd Up" in 2018, Joelle is now stepping into the
spotlight as a performer, putting her own face and voice behind her
music.
Dennis Cunningham, CEO of AirTab
Music, shared, "Joelle's success epitomizes our mission to discover
and nurture exceptional talent. We are thrilled to continue this
journey with our next 'Open For An Icon '
competition, discovering new talent and providing deserving artists
the chance to perform on the world's most prestigious stages." To
learn more about "Open for an Icon," visit OpenForAnIcon.com or
find out more about AirTab Music at AirTabMusic.com or download
their brand-new app. You can watch Joelle's performance by clicking
here.
About 'Open For An Icon ' and
AirTab Music:
The nationwide Open For An Icon competition provides
unrepresented musicians with a unique opportunity to share the
stage with some of today's biggest music stars. So far, winners
have opened for country megastar Luke
Bryan and performed alongside big names like SZA, Usher, and
Jelly Roll at iHeartRadio's Jingle Balls. Presented by AirTab
Music, a social engagement platform that connects independent
artists with venues, offering audiences a guide to live music
experiences. Through its extensive network, along with its
non-profit Save Our Musicians Foundation, AirTab Music aims to make
a significant impact on the lives of artists dedicated to their
craft, from middle school through their careers.
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SOURCE AirTab