Popeyes Deploys Social Media Bots to Drop
Promo Codes to Thousands of Boneless Deniers on X to Redeem Free* 6
piece Boneless Wings
MIAMI, July 2, 2024
/PRNewswire/ -- Last week, Popeyes® announced the
expansion of its Wings platform with the addition of Boneless Wings
to menus nationwide.
As the brand was listening into conversations on social media,
they found not all Wing lovers are Boneless Believers. The internet
frequently buzzes with skepticism and division over boneless wings
being a member of the wing family. In fact, about 63,000 people
have tweeted their disdain for boneless wings on the internet.
Commentary on the topic is huge, with foodies, influencers,
athletes and even comedians sharing their passionate stance on the
matter. So Popeyes is officially joining in on the conversation
with their stance: Boneless Wings are Wings and theirs will turn
you into a Boneless Believer.
With National Fried Chicken Day around the corner, Popeyes is on
a mission to convert even the loudest Boneless Deniers into
believers. Confident that one bite of its new Boneless Wings is all
it takes to win over the skeptics, Popeyes set out to connect with
the thousands of users on X who publicly proclaimed their
anti-boneless wing beliefs to offer codes redeemable on the Popeyes
website and app for FREE 6 piece Boneless Wings with any purchase
made on the Popeyes website or app on one day only: July 6, National Fried Chicken Day.* There is
risk that the brand gets kicked off the social media platform for
this stunt, but Popeyes is such a believer in their Boneless Wings
they are willing to get shut down- even on National Fried Chicken
Day.
Popeyes isn't forgetting about its loyal believers either. Those
who have been a Boneless Believer from the jump (shoutout to
y'all!) or those who just want free wings are being rewarded for
their boneless enthusiasm with an offer for FREE 6 piece Boneless
Wings with a $10 purchase.**
"When planning our Boneless Wings launch, we noticed a lot of
people have pretty strong opinions about them – and many claim
their minds can't be changed. We're here to challenge that," said
Jeff Klein, President of Popeyes
North America. "Our Boneless Wings can win over the tastebuds and
the keyboards of even the most stubborn Boneless Deniers, and to
prove it we're giving everyone a chance to try them this National
Fried Chicken Day."
To celebrate the launch last week, Popeyes tapped actor,
comedian, writer, producer, and notorious Boneless Denier,
Jimmy O. Yang, who is best known for
his roles in Love Hard, Silicon
Valley, Crazy Rich Asians, and Space Force, and ultimately
converted him to a Boneless Believer. Jimmy is so passionate about
the brand's delicious new offering he's encouraging others to give
them a try too in the new campaign here.
Popeyes new Boneless Wings are available in six signature
mouth-watering flavors: Classic, Honey
Lemon Pepper, Signature Hot, Honey BBQ, Sweet 'N Spicy,
Roasted Garlic Parmesan. Each boneless wing is made from tender
all-white meat chicken breast, hand-battered, breaded, and fried to
crispy perfection. Popeyes Boneless Wings are made with their
classic base, and whether you prefer a mild or a spicy kick,
there's a sauce flavor for every taste bud.
The new Boneless Wings are available now at participating
Popeyes locations nationwide. For more details on the Boneless
Wings and other offerings, please visit Popeyes.com.
*On 7/6/24 only, Popeyes Rewards
members get a free 6pc Boneless Wings with any purchase (excluding
taxes and fees) at participating US. restaurants. Available for
redemption on Popeyes.com or the Popeyes App only. Valid on Popeyes
delivery. Prices higher on delivery. Delivery terms and fees apply.
See popeyes.com/delivery-terms. Not valid on third-party delivery.
One time redemption. Not valid with any other offers, discounts, or
coupons. Not available in AK, HI, USVI, or PR. Popeyes reserves the
right to cancel, suspend, and/or modify this offer at any time with
or without notice.
** For a limited time, Popeyes Rewards members get a free 6pc
Wings (Boneless) with a $10 minimum
purchase (excluding taxes and fees) at participating US.
restaurants. Available for redemption on Popeyes.com or the Popeyes
App only. Valid on Popeyes delivery. Prices higher on delivery.
Delivery terms and fees apply. See popeyes.com/delivery-terms. Not
valid on third party delivery. One offer per order. Not valid with
any other offers, discounts, or coupons. Not available in AK, HI,
USVI, or PR. Offer valid 6/24/24-7/14/24. Popeyes reserves the right to
cancel, suspend, and/or modify this offer at any time with or
without notice.
About POPEYES®
Founded in New Orleans in 1972,
Popeyes® has over 50 years of history and culinary
tradition. Popeyes® distinguishes itself with a unique
New Orleans style menu featuring
fried chicken, chicken tenders, fried shrimp, and other regional
items. The chain's passion for its Louisiana heritage and flavorful authentic
food has allowed Popeyes® to become one of the world's
largest chicken quick service restaurants with over 4,000
restaurants in the U.S. and around the world. To learn more about
the brand, please visit the Popeyes® brand website at
www.popeyes.com or follow us on Facebook, Twitter and
Instagram.
Contact
Alison Brod Marketing + Communications
popeyes@abmc-us.com
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SOURCE Popeyes