NEW
YORK, July 3, 2024 /PRNewswire/ -- Global
independent marketing and communications firm FINN Partners has
announced the launch of FINN Luxe, its dedicated and specialist
offering addressing unique challenges and opportunities facing the
global luxury sector.
FINN Luxe, a specialist offering addressing
unique challenges and opportunities facing the global luxury
sector.
As a cross-sector offering, FINN Luxe is built around an
existing premium and luxury client portfolio across Travel &
Hospitality, Wellness, Food & Beverage, Fashion &
Accessories, Skincare & Beauty, Watch & Jewelry, Art &
Culture, Design & Furniture and Auto. The offering harnesses
the deep luxury expertise of its partners around the world to help
brands translate their visions across markets, transform business
insights into creative engagement campaigns, and navigate
reputational challenges in complex social and geopolitical
landscapes.
"Our teams around the world have had the privilege to support
premium and luxury brands for many years now. As FINN Partners
grows, it is important for us to show that we value and nurture the
deep knowledge and experience needed to guide our clients across
luxury lifestyle sectors," said FINN Partners CEO & founding
partner, Peter Finn. "With FINN
Luxe, we reassert our expertise in luxury communications, bringing
added focus and coordination across teams with luxury experience to
deliver bold and innovative communication solutions."
As the luxury industry embraces opportunities in
diversification, cultural and purpose-led communications, FINN Luxe
will also benefit from FINN Partners' industry leading art
offering, representing some of the world's most well-known museums
and art platforms, as well as its purpose & social impact
practice, supporting brands in their ESG efforts. To mark the
launch of the offering and address these opportunities, FINN Luxe
is releasing "The Luxury Playbook 2024," developed in collaboration
with its Global Intelligence teams and market-research firm
Mintel.
"From branding to PR to thought leadership and digital
marketing, the mission of FINN Luxe is to combine the best of both
worlds: the network of a global firm and the niche knowledge of a
boutique agency," said Gregory Cole,
Senior Partner for Luxury EMEA. "Our point of view on luxury
is clear. Whether we communicate on heritage, design,
craftsmanship, service, experience, innovation or values, we do it
with authenticity and cultural relevance."
Across the world, FINN already caters to leading luxury brands
including Montage Hotels & Resorts, Wilderness Safaris, and
Bloomingdales in the US, Mandarin Oriental and The Dorchester
Collection in Asia, Berry Bros. & Rudd, Lyma, The World's 50
Best and No 3 Gin in Europe, among
others. FINN Luxe recently welcomed its newest global client,
superyacht marina development Habacoa.
About FINN Partners
Founded in 2011 on the core principles of innovation, social
impact and collaborative partnership, FINN Partners is one of the
world's fastest-growing independent public relations agencies.
Recognized as one of Fast Company's 2024 Most Innovative Companies
and PRovoke Media's 2024 Best Agency to Work For and 2022 Agency of
the Year, the full-service marketing and communications company's
record-setting pace results from organic growth and integrating new
companies and new people into the FINN world through a common
philosophy. With more than 1,400 professionals across 35 offices,
FINN provides clients with global access and capabilities in the
Americas, Africa, Europe, and Asia. Find us at finnpartners.com and follow
us on LinkedIn, X and Instagram.
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SOURCE FINN Partners