Opening of New Branded Retail Shop in
Amsterdam Showcases TYSON 2.0's Merchandise, Apparel,
Smoking Accessories and More
ORANGE
COUNTY, Calif., July 3, 2024
/PRNewswire/ -- Carma HoldCo Inc., a leading global house of
brands that harnesses the power of cultural icons to transform
industries, announced that TYSON 2.0, legendary boxer,
entrepreneur and advocate Mike
Tyson's premium cannabis brand, will open its first branded
retail store, Tyson 2.0 Brandstore, on Thursday, July 4, 2024 at 10:00 a.m. in Amsterdam.
Located at Oude Spiegelstraat 9 in the heart of the
Grachtengordel – Amsterdam's
iconic canal belt renowned for its picturesque canals, historic
buildings and lively atmosphere – Tyson 2.0 Brandstore will
showcase an array of TYSON 2.0 branded products, including
merchandise, apparel and a curated selection of smoking accessories
such as trays, lighters, grinders, smoking devices, rolling papers
and more.
TYSON 2.0 Co-Founder and Chief Brand Officer Mike Tyson was on site for the grand opening
last week and said, "Opening Coffeeshop TYSON 2.0 in Amsterdam last year was a dream come true.
Now, with the opening of Tyson 2.0 Brandstore, I get to share even
more of my favorite products with consumers living and visiting a
city that's always held a special place in my heart."
"Our expansion in Amsterdam is
another significant step in our global growth strategy," said Carma
HoldCo CEO Adam Wilks. "The opening
of our Tyson 2.0 Brandstore marks the first-of-its-kind retail
location for TYSON 2.0 in Europe,
providing a dedicated space for consumers to explore and purchase a
full range of merchandise, apparel and smoking accessories,
beautifully complementing Coffeeshop TYSON 2.0. This venture also
underscores our commitment to the European market and our mission
to bring premium lifestyle products to a wider audience, enhancing
consumer experiences worldwide."
"The opening of the TYSON 2.0 retail shop in Amsterdam is a significant milestone for our
brand, blending seamlessly with the local culture and vibrant
spirit of this historic city," said TYSON 2.0 Netherlands Director of Operations
Eduard Kempel. "Amsterdam has a rich heritage of embracing
diverse and innovative experiences, and we are thrilled to
contribute to this legacy with our unique offerings."
For more details about TYSON 2.0, please visit TYSON20.com and
https://shoptyson20.eu.
About Carma HoldCo
Carma HoldCo Inc. is a leading global house of brands that
harnesses the power of cultural icons to transform industries. The
company focuses on creating unique experiences and product
offerings that aim to connect with, inspire, and elevate consumers'
lives. Within Carma HoldCo's talent roster is a lineup of globally
recognized superstars, including Mike
Tyson, Ric Flair, and Future,
who bring their legendary charisma and influence to the forefront
of every venture.
About TYSON 2.0
TYSON 2.0 is a brand founded by the
legendary boxer Mike Tyson. The
Company entered the cannabis ring in 2021, with a commitment to
providing the highest quality products in each market that it
entered. While continuing to conquer the global cannabis market,
TYSON 2.0 has also expanded into a variety of other consumer
product categories, spanning across the US and 16 other countries.
In every endeavor, the brand undertakes Mike Tyson's legendary mindset of being the
greatest of all time. Whether it's cannabis or beyond, TYSON 2.0 is
committed to delivering the goods while cultivating unrivaled
experiences.
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SOURCE TYSON 2.0