HAMBURG, July 9, 2024
/PRNewswire/ -- Hard Rock International's highly anticipated
hotel, REVERB by Hard Rock® Hamburg, is now open. REVERB by Hard Rock®
is a unique hotel brand designed to be an energetic cultural hub
for connection, creation and inspiration among music fans, locals
and travellers alike. The hotel is located within the historic
St. Pauli Bunker and vibrant neighborhood known for its bustling
port, remarkable architecture and cultural scene. The property
features a modern design, traveller-friendly integrated technology
and programming that infuses local music, food and lifestyle.
On the premiere of the hotel, John
Rees, Senior Vice President of Hotel Operations at Hard Rock
International said:
"Our guiding principle in developing REVERB by Hard Rock was to
encourage socialising and provide a variety of spaces for guests to
fully express themselves. Today's travellers are looking for
opportunities to connect with others and be immersed in a melting
pot of diverse experiences. To meet these demands, we created a
unique hotel brand that is centred around our fans and their
passion for music and culture. Following the success of the first
REVERB in Atlanta, we are thrilled
that Hamburg will be home to our
first European REVERB hotel."
Operating the hotel is Hamburg-based hotel group, RIMC Hotels &
Resorts. Marek N. Riegger, CEO of
RIMC, continued:
"As a family business based in Hamburg, working with Hard Rock on REVERB is a
project we are highly passionate about, incomparable to any other
hotel and gastronomy project in the world. Its distinctive food and
beverage offerings, combined with its spectacular décor, views and
architecture are sure to delight travellers and locals alike for a
truly unforgettable experience."
A unique hotel concept: inspiring cultural
connection
The property is complete with 134 rooms and
suites, a range of culinary options, Hamburg's largest public rooftop garden
and live music hall. A mix of King, Double Queen and Roadie
Bunk Rooms, all feature stylish, comfortable furnishings, plush
bedding, fan-inspired artwork, an extensive entertainment system,
work areas and bathrooms with premium toiletries. Guests can also
choose rooms and suites with stunning views of the expansive
Hamburg cityscape or harbour.
Each space within the property is designed with a commitment to
lessen environmental impact, dedication to smart technology and an
inventive design focused on bringing people together. A total of
4,700 shrubs and 16,000 perennials have been planted on the
property. With the help of environmental scientists, around
10,000 m2 of green and
communal areas have been created. This makes REVERB by Hard Rock®
Hamburg an international flagship
project for climate adaptation in large cities.
The REVERB Hamburg City Guide was specially curated in
collaboration with Hamburg
insiders and local artists, to provide the best tips on local hot
spots.
360 degrees of Hamburg: the
roof garden
The roof garden on top of REVERB by Hard
Rock® Hamburg, which is open to
the public, offers a spectacular 360-degree view of the city. It
can be reached via 335 steps or the 560-metre-long, rail-lined
'mountain path', which starts at ground level on the north side of
the bunker and offers impressive panoramic views as you climb.
Exciting on-site concepts: from day to night
In addition to the hotel, five other outlets on the property are
open to hotel guests and visitors:
- Constant Grind: the coffee shop above the
city
Constant Grind combines bakery, coffee shop and
self-service in a cosy atmosphere. Snacks and treats, as well as
regional classics such as the Franzbrötchen, complete the
offering.
- KARO&PAUL by Frank Rosin:
international culinary fusion
KARO&PAUL's is the
perfect place to enjoy modern drinks, mingling and dancing, with
live music and acts from the region changing daily. Cuisine
includes a selection of small dishes from international cuisine
plus private dining spaces with a small terrace and a unique view
of Hamburg, St. Pauli
stadium and harbour. Its gastronomic consultant and namesake
is Michelin-star TV Chef Frank
Rosin.
- La Sala: a large living room for Hamburg
Main restaurant La Sala
serves a variety of specialties from early morning to late
night: breakfast for hotel guests and external visitors, Sunday
brunch, lunch with buffet and a small selection of lunch dishes, as
well as coffee & cake and teatime. In the evening, dinner is
served family style, focusing on vegetables as the main course
with tapas from international cuisine. Daily live
music acts and DJ performances provide the perfect musical
accompaniment.
- On the roof: Green Beanie
The urban garden offers a
small, seasonally changing range of quick food and drinks from a
pop-up container, the "Green Beanie".
- Rock Shop®: memorable merch
The Rock Shop®
offers Hard Rock® music-inspired clothing and merchandise allowing
guests to take home their memories as souvenirs. A mix of Hard Rock
classic and seasonal collections will be available in addition to a
local Bunker collection and iconic FC St. Pauli
merch. The Rock Shop is also available for exclusive rental
events, pop ups, concerts and gatherings.
Concerts and culture at the Georg-Elser-Hall
The
property houses a new three-field hall for 2,200 people, the
Georg-Elser-Hall, which will be used for concerts and cultural
events as well as school sports.
Affordable accommodation for artists
In addition to
its traditional hotel operations, REVERB by Hard Rock® Hamburg has three 40
m2 furnished guest apartments for artists or
scholarship holders that can be booked by Hamburg's cultural institutions. Registration
is open and available through the Ministry of Culture and
Media.
Room rates start at €160 per night. Learn more at
reverb.hardrock.com/hamburg/.
About REVERB by Hard Rock®
REVERB by Hard Rock® is a
new select-service hotel designed for the modern music lover; a
sanctuary for the eclectic, a place for fans to gather and
experience a melting pot of music culture. The hotel features a
modern, urban design, user-friendly integrated technology and a
program that focuses on local music, food and lifestyle. Hard Rock
has been celebrating the spirit of music for nearly five decades;
with REVERB, they shine the spotlight directly on the fans. For
more information about REVERB by Hard Rock, visit
reverb.hardrock.com.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally
recognized companies with venues in over 70 countries spanning 309
locations that include owned/licensed or managed Hotels,
Casinos, Rock Shops®, Live Performance
Venues and Cafes. Its Unity by Hard Rock™ global loyalty program
rewards members for doing the things they love across participating
properties around the world. HRI also launched a joint venture
named Hard Rock Digital in 2020, an online sportsbook, retail
sportsbook and internet gaming platform. Beginning with an
Eric Clapton guitar, Hard Rock owns
the world's largest and most valuable collection of authentic music
memorabilia at more than 88,000 pieces, which are displayed at its
locations around the globe. Hard Rock Hotels has been honored by
J.D. Power's North America Hotel Guest Satisfaction Study as the
number one brand in Outstanding Guest Satisfaction for five
consecutive years, and among the top Upper Upscale Hotels four
times in five years. HRI became the first privately-owned gaming
company designated a U.S. Best Managed Company by Deloitte Private
and The Wall Street Journal in 2021 and has since been honored
fourfold. Hard Rock was also honored by Forbes among the World's
Best Employers, as well as Best Employers for Women, Diversity and
New Grads and a Top Large Employer in the Travel & Leisure,
Gaming and Entertainment Industry. In the 2022 Global Gaming
Awards, Hard Rock was named Land-Based Operator of the Year for the
second time in four years. Hard Rock International currently holds
investment grades from primary investment-grade rating agencies:
S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more
information on Hard Rock International, visit
www.hardrock.com or shop.hardrock.com.
RIMC Hotels & Resorts Group, headquartered in
Hamburg, Germany, is one of the
leading international hotel companies. It is led by Marek N. Riegger as CEO/Chief Executive Officer.
Over the past 30 years, RIMC Hotels and Resorts Group has completed
200 hotel projects in Germany and
abroad. The RIMC Hotels and Resorts Group has achieved great
success with its idea of operating hotels with tailor-made
management solutions and, where necessary, revitalising them.
The RIMC Group's diverse portfolio of business hotels, city hotels
and resort hotels in various categories is currently a healthy and
promising mix of hotel products. Further hotel projects in the
German and international markets are planned for 2024 and
beyond.
http://www.rimc.de/
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SOURCE Hard Rock International