Mather Economics, a global leader in subscription revenue
management, and InsurAds, a pioneer in digital advertising
optimization, are thrilled to announce a new strategic partnership.
This collaboration integrates InsurAds' real-time attention metrics
with Mather Economics' robust first-party data analytics and
AI-powered decision intelligence, providing groundbreaking revenue
solutions for publishers and advertisers alike.
ATLANTA, July 11,
2024 /PRNewswire-PRWeb/ -- Mather Economics, a
global leader in subscription revenue management, and InsurAds, a
pioneer in digital advertising optimization, are thrilled to
announce a new strategic partnership. This collaboration integrates
InsurAds' real-time attention metrics with Mather Economics' robust
first-party data analytics and AI-powered decision intelligence,
providing groundbreaking revenue solutions for publishers and
advertisers alike.
"Our collaboration with InsurAds represents
a powerful synergy that will enable publishers to maximize both
advertising and reader revenue in real-time to drive long-term
sustainability," said Matt Lindsay
(CEO of Mather Economics).
Driving Revenue Optimization with Advanced Analytics
With ongoing declines in traffic from Search and Social
platforms, many news publishers are exploring new avenues for
digital advertising growth. Advertising optimization through
contextual targeting and attention time metrics is on the rise,
with leading publishers enjoying double-digit growth in CPMs.
Mather Economics can support news publishers seeking to deploy or
enhance these strategies with validated first party data and
audience segmentation, reinforcing the higher CPM rates that these
strategies command. Additionally, the partnership with InsurAds
will power more robust revenue optimization analytics, providing
publishers with a 360-view of total revenue opportunity and
enhancing Mather's paywall decision intelligence (Sophi).
"Our collaboration with InsurAds represents a powerful synergy
that will enable publishers to maximize both advertising and reader
revenue in real-time to drive long-term sustainability," said
Matt Lindsay (CEO of Mather
Economics).
Revolutionizing the Attention Economy
InsurAds is dedicated to leading the attention economy by
unlocking the value of time and attention. Their Time &
Attention Management Platform measures unique user attention down
to the millisecond, creating a real-time, live audience of engaged
users. This allows ads to be sold against attention time,
generating a significant uplift in revenue for publishers and
providing advertisers with the assurance that their ads are
connecting to attention time from verified audiences.
Current solutions in this area leverage averaged attention time
metrics driven by limited eye tracking sampling. While this
approach has highlighted the importance of attention time metrics
and has generated serious interest from advertisers seeking
post-cookie solutions, only InsurAds offers real-time audience
attention data at the unique user level.
"We are thrilled to partner with Mather Economics because this
innovative approach that allows publishers to combine their
first-party data with our real-time time and attention data, can
revolutionize how publishers optimize their revenue," said André
Pareira (CEO of InsurAds). "Our combined expertise will create a
new Ad Revenue Per User metric that will enable publishers to
monetize their content more effectively."
Benefits of the Partnership
The new ability to integrate InsurAds' real-time attention data
with Mather Economics' analytics and first-party data will enable
publishers to see the new advertising revenue opportunity alongside
reader revenue data, to ensure optimization of revenue on both
sides.
About Mather Economics
Mather Economics is a leading global solutions provider
specializing in revenue management, data-driven analytics, and
AI-powered technology (Sophi) for the media and publishing
industries. With over 20 years of industry experience, Mather
manages over $6B in annual recurring
revenue across 400+ clients. Mather empowers publishers to unlock
sustainable revenue and profit growth, allowing them to prioritize
and fulfill their journalistic mission.
About InsurAds
InsurAds leads the attention economy with their AI-powered
Attention Management Platform that sells ads against attention time
by leveraging real-time data analytics on a unique user and
impression level. Their solutions empower publishers to maximize
their advertising revenue and establish a live audience
connection.
For more information, please visit Mather Economics' website and
InsurAds' website.
www.mathereconomics.com
www.insurads.com
Media Contacts:
Mather: Daniela Lomas
daniela.lomas@mathereconomics.com
InsurAds: Nuno Brilha nbrilha@insurads.com
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SOURCE InsurAds