DENVER, July 15,
2024 /PRNewswire/ -- REP Fitness, an innovative
leader in gym equipment, proudly announces the launch of its
pre-sale phase for European customers. This milestone marks the
beginning of REP's commitment to offering its high-quality products
directly to fitness enthusiasts and professionals across
Europe.
Following its successful expansion strategy in the United States and other international
markets, REP is now poised to bring its cutting-edge strength
equipment to European consumers. The pre-sale initiative is
designed to provide early access to REP's highly sought-after
products, ensuring that customers can secure their preferred
equipment.
"We are thrilled to introduce REP to the European market," said
Ryan McGrotty, co-CEO of REP. "This
expansion represents our dedication to delivering high value
fitness equipment at scale, enabling a broader audience to
experience the quality, innovation, and customer first mindset that
define REP."
To facilitate this expansion, REP has partnered with established
European fitness veterans, Fitness Engros and Innovex Fitness.
These partnerships are instrumental in supporting REP's
direct-to-consumer approach with a localized perspective for
Europe, ensuring seamless access
and exceptional service for this new customer group.
Brian Andersen, CEO of REP
Europe, commented, "We are thrilled to introduce REP products
directly to the European market. They've been meticulously crafted
to meet the demands of athletes no matter their fitness level, and
we're confident that they will resonate strongly with European
customers seeking high-quality and durable products."
The pre-sale launch will feature a curated selection of REP
products, including favorites like the PR-5000 Power Rack, Arcadia™
Compact Functional Trainer and BlackWing™ Adjustable Bench,
tailored to meet the diverse needs of home gyms and commercial
facilities alike.
This expansion builds upon REP's decade-long reputation of
innovation and best-in-class customer support, reinforcing its
position as a leader in the fitness equipment industry.
ABOUT REP FITNESS:
Founded in Colorado in 2012,
REP Fitness designs and manufactures world-class strength equipment
renowned for its quality and durability. With a passionate team
dedicated to fitness excellence, REP Fitness has garnered accolades
such as inclusion in the Inc. 5,000 fastest-growing companies list
and endorsements from leading fitness publications.
For more information about REP and to explore the pre-sale
offerings, visit repfitness.com.
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SOURCE REP Fitness