Fuding White Tea: A Chinese Treasure Showcased in Paris
July 16 2024 - 8:33AM
Business Wire
As part of the Franco-Chinese Year of Cultural Tourism and the
60th anniversary of China-France relations, an exceptional
exhibition (a collaboration between Sun Media Group and China
National Brand Network) is highlighting China's intangible cultural
heritage in the heart of Paris. The exhibition "REVIVING CRAFT:
Contemporary Art and Design from China" is currently being held at
the prestigious Museum of Decorative Arts.
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Fuding white tea tasting (Photo: Business
Wire)
Among the treasures on display is Fuding white tea, whose
ancestral craftsmanship is inscribed on UNESCO's Intangible
Cultural Heritage list. This exhibition offers a unique showcase
for this national treasure, a symbol of Chinese excellence in
tea-making.
Fuding white tea embodies the philosophy of "less is more." Its
production, respectful of natural cycles, makes it an exceptional
product. Visitors can immerse themselves in this world through
interactive installations combining cutting-edge technology and
contemporary art.
The highlight of the event: an exclusive tasting led by tea
masters. Guests were able to appreciate the subtleties of this
refined elixir and discover the secrets of its production, passed
down from generation to generation.
The cradle of Chinese white tea, Fuding has preserved its
heritage while innovating. Since the 18th century, the city has
continuously perfected its techniques, giving birth to iconic
varieties such as Baihao Yinzhen.
Today, Fuding combines tradition and modernity. The municipality
actively supports the development of this industry of excellence,
encouraging the creation of prestigious brands such as Pinpintea,
Lv Xue Ya, Liumiao White Tea, and Dingbaitea. These innovative
companies are exploring new horizons while remaining true to the
essence of white tea.
With its growing reputation, Fuding white tea is conquering the
world. It is winning multiple awards in international competitions
and establishing itself in foreign markets through e-commerce. This
expansion is part of the "New Silk Roads" strategy, reconnecting
with its glorious past as an ambassador of Chinese culture.
The Paris exhibition marks a crucial step in this international
conquest. It offers Fuding white tea a tremendous opportunity to
attract new enthusiasts and forge lasting commercial ties.
Beyond borders, Fuding white tea embodies the excellence of
contemporary China: a clever blend of ancient tradition and bold
innovation. An "oriental leaf" ready to conquer palates around the
world.
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