The venue is an outstanding feature of the new Anfield Road
stand, and packages are available exclusively through BEYOND's
sales network.
LIVERPOOL, England, July 17,
2024 /PRNewswire/ -- Liverpool Football Club
(Liverpool FC) fans can now experience the atmosphere and elegance
of official hospitality in Liverpool FC's new flagship hospitality
space, the Founders Lounge – on offer by agreement between
Liverpool Football Club and BEYOND Hospitality Group, a global
leader in sports hospitality.
Guests of the Founders Lounge will enjoy the best match-day
experience, with sumptuous dining complete with kitchen-view
"theatre of food" concept (showcasing the fresh a la carte menu
prep), and incredible views of the pitch from within the lounge
prior to kick-off. Guests will also enjoy the game from padded
seats within the Anfield Road stand, facing the world famous 'Kop'.
Plus, Founders Lounge offers the possibility of rubbing shoulders
with former players, in attendance for every game.
Guests will enjoy a five-course dining experience, including
Lanson Champagne on arrival, canapés
served during the first hour of service, and half- and full-time
refreshments.
The lounge offers a stunning view of Anfield – one of the
world's most iconic sporting venues. The stadium seating area
enjoys an elevated position above the lounge. Directly in line with
the goal, this dedicated space is ideally positioned to take in the
action down the pitch to the 'Kop'.
Jaime Byrom, Executive Chairman
of BEYOND Hospitality said: "We are delighted to be a part of the
next chapter in Liverpool Football Club's journey. The Founders
Lounge venue elevates the Official Hospitality range at Anfield
Stadium, providing an exceptional experience for the fans looking
to make the most of each match. The Founders Lounge is a fantastic
space for supporters and hospitality clients, with the best mix of
features to showcase talent on the pitch and stylish service in the
stadium."
With the fixtures of the 2024/2025 season now announced, packages
are on sale, available through BEYOND Hospitality's global network
of agents, bringing fans from all continents to Anfield Stadium. In
addition, customers can purchase their Founders Lounge hospitality
direct and online on
www.liverpoolfchospitality.com.
Inspired by heritage
Work officially started on the new Anfield Road Stand in late
2021, with a view to increasing the stadium's capacity to 61,000.
Over several stages of construction in the intervening years, the
impressive extension rose about the grounds. Now completed the
Anfield Road Stand will host almost 16 000 spectators.
Design-wise, the expanded Anfield Road Stand and Founders Lounge
was envisioned as a tribute to the club's origins, drawing
inspiration from local architecture and building styles.
Architectural buffs will see the influence of this in the
lounge's textures, tones, and detailing. Founders Lounge also
includes contemporary features and layouts to make the most of the
positioning and glass fronting, making it a wonderful destination
for matchday hospitality.
Byrom added: "We are delighted to announce the launch of sales
for this exclusive Official Hospitality inside the heart of
Liverpool Football Club, and look forward to welcoming the first
guests of the season to this sophisticated space for fans and their
special guests."
Visit www.liverpoolfchospitality.com for
more information – such as the full list of benefits and upcoming
fixtures – and to purchase securely online.
Please note, Founders Lounge is for Liverpool Football Club
supporters only.
For more, contact media@beyond-hospitality.com or
beyond@thewilful.com
About Liverpool Football Club and Athletic Grounds
Limited and BEYOND Hospitality Group UK
BEYOND Hospitality Group was founded in 2023 by
visionaries and veterans of sports hospitality, bringing together
decades of expertise and a proven track record – to reimagine
remarkable events. BEYOND is more than a sales or implementation
partner; we cover the full spectrum of hospitality programme
creation and curation for event-owners, starting with strategy
through to the development of products and pricing, inventory
management, sales, marketing, and more.
For more information about BEYOND Hospitality, visit
www.beyond-hospitality.com or email
sales@beyond-hospitality.com.
Founded in 1892, Liverpool FC is one of the world's most
historic and famous football clubs, having won 19 League Titles,
including the Premier League, eight FA Cups, nine League Cups, six
European Cups, three UEFA Cups, four European Super Cps and 16
Charity Shields. The Liverpool Football Club and Athletic Grounds
Limited (LFC) is owned by Fenway Sports Group LLC, through certain
wholly owned subsidiaries.
For more details and to purchase official hospitality,
please
visit www.liverpoolfchospitality.com.
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