MARTINI brings Simona Tabasco back to
Sicily for the ultimate
#EuroSummer
HAMILTON, Bermuda, July 17,
2024 /PRNewswire/ -- This summer, MARTINI is bringing
the spice to Sicily with
Emmy-nominated actress and fashion muse, Simona Tabasco. Following
her captivating performance in hit TV show 'The White Lotus',
Simona is returning to the island that stole the world's heart, and
she's bringing MARTINI along to celebrate the unmatched charm of an
Italian summer.
For over 160 years, MARTINI has been synonymous with Italian
style, elegance and craftsmanship and where better to experience
that legacy than in Sicily, an
island where history, beauty and a passion for stylish living
collide. This summer, MARTINI invites you to discover the magic of
Sicily through Simona's eyes –
from enjoying authentic aperitivo at iconic hotspots like BamBar to
sun-drenched days at La Plage, all while sipping on the drink of
the season: the MARTINI Spritzato.
"Sicily holds a special
place in my heart, it's a magical place to be in the
summertime", said Simona. "I have had so many fun times
sharing aperitivo with friends on the stunning terrace at Morgana
Bar, or soaking up the energy at BamBar, my favourite spot for a
refreshing granita and alfresco MARTINI Spritzato."
A Match Made in Aperitivo Heaven
A toast to iconic Italy -
MARTINI and Simona Tabasco both embody a playful sophistication and
effortless Italian cool that's impossible to resist. To capture the
essence of their shared style, MARTINI brought Simona together with
acclaimed mixologist Maura Milia,
formerly of London's legendary
Connaught Bar, to create a bespoke
cocktail: the MARTINI Simona Spritz. The perfect blend of sweet and
spicy; MARTINI Bianco's subtle vanilla sweetness, and the peach and
citrus notes of the Prosecco, are balanced beautifully by the spicy
kick of the chillies. This spicy twist on the classic Bianca Spritz
is as vibrant and unforgettable as Simona herself.
Maura Milia, said, 'It was a
dream to work with Simona on this signature drink, a new recipe for
MARTINI with a touch of spice is very exciting. This year, spicy
cocktails have been leading the charge with the fiery trend gaining
momentum as bar professionals are reaching for chilies, hot sauce
and other punchy ingredients to really make an
impact.'
Your Sicilian Summer Starts Now
Experience your #Eurosummer in the right way - follow Simona's
lead and discover the secrets to the perfect Italian summer: [video
with Simona, linked here]. What your Italian go-to order should now
be - un MARTINI Spritzato, grazie!; what to wear
including head-turning statement outfits designed by Italy's iconic designers to the hottest spots
in Taormina, Simona shows you how to make this summer your most
stylish yet.
Simona Tabasco's favourite spots to visit in Sicily:
- Bam Bar, Taormina – The best spot for a summer
MARTINI Spritz or a refreshing Granita
- La Plage, Isola Bella –
I love to spend an afternoon here, lounging on the
sunbeds
- Morgana, Taormina – Sipping cocktails with friends on the
vibrant roof terrace
- San Domenico Palace Hotel – One of the first historic
venues to serve MARTINI in 1908, this luxurious hotel is my
favorite place to stay
- Piazza XI Aprile, Taormina – It is so beautiful and
unique with its breathtaking views over the coast
Get the Look and Get the Drink
This summer, MARTINI shows us how to embrace Italian magnetic
style and flavours to elevate at home gatherings with their
collection of exquisite cocktails. The MARTINI Spritzato is
available now in restaurants and bars across Europe. And why
not try your hand at injecting some Italian spice into your at-home
aperitivo with the MARTINI Simona Spritz? Because every
unforgettable Italian summer deserves an equally iconic drink.
Download High-Resolution Imagery Here
Video of Simona in Sicily Download Here
Notes to Editors
Simona Tabasco's Sicilian Looks – by Ramona Tabita, stylist and long-term friend,
Look 1: Marmo-Print Denim Two-Piece Crop Top and Skirt and Red
Eyewear by Pucci
Look 2: Polka-Dot Print Playsuit by Dolce & Gabbana, Eyewear by
Alexander McQueen
Look 3: Mikado Dress with Polka Dots by Vivetta, Eyewear by Jplus,
Shoes by AGL
* New York Post, December 2022
MARTINI Simona Spritz
50ml MARTINI Bianco
50ml Prosecco
50ml Soda
Dash of Chili Tincture
Garnish: Mint sprig, lemon wheel and sliced fresh chillies
Method: Build in Spritz glass over lots of ice, stir gently,
garnish and enjoy.
About MARTINI
One of the most iconic brands in the world, MARTINI® is the leading
name in Italian winemaking and a purveyor of the highest quality
vermouths and sparkling wines. The award- winning, vibrant and
bittersweet taste of the MARTINI range is the result of secret
blends of more than 40 botanicals sourced from the finest locations
across the globe. First created in 1863 in Turin, Italy, the MARTINI portfolio today
includes: MARTINI Fiero, MARTINI Riserva Speciale Rubino, Ambrato
& Bitter, MARTINI Bianco, Rosato, Rosso & Extra Dry,
MARTINI Non-Alcoholic Vibrante & Floreale, MARTINI Asti,
Prosecco & Rosé Extra Dry. For more information, please visit
www.martini.com.
MARTINI, MARTINI DARE TO BE AND THE BALL & BAR LOGO ARE
TRADEMARKS. MARTINI is part of the portfolio of Bacardi Limited,
headquartered in Hamilton,
Bermuda. Bacardi Limited refers to the Bacardi group of
companies, including Bacardi International Limited.
About Bacardi Limited
Bacardi Limited, the largest privately held international spirits
company in the world, produces and markets internationally
recognized spirits and wines. The Bacardi Limited brand portfolio
comprises more than 200 brands and labels, including BACARDÍ® rum,
GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky,
BOMBAY SAPPHIRE® gin, MARTINI®
vermouth and sparkling wines, CAZADORES® 100% blue agave tequila,
and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN®
elderflower liqueur, and ERISTOFF® vodka. Founded more than 162
years ago in Santiago de Cuba,
family-owned Bacardi Limited currently employs approximately 9,000
people, operates production facilities in 10 countries, and sells
its brands in more than 160 markets. Bacardi Limited refers to the
Bacardi group of companies, including Bacardi International
Limited. Visit http://www.bacardilimited.com or follow us on
LinkedIn, Instagram or Twitter.
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