ARLINGTON, Va., July 17,
2024 /PRNewswire/ -- CENSAI, a new brand of location
analytics, has recently launched. Pronounced "sensei," the platform
taps into the largest population and migration database, consisting
of more than 270 million adult consumers. CENSAI leverages advanced
machine-learning and algorithmic models to deliver the industry's
most precise location insights for real estate investors.
CENSAI's extensive database has been amassing intelligence for
over 15 years and refreshes every quarter. Customers benefit from
virtually real-time insights such as population inflows and
outflows, net migration, and hundreds of demographic data points —
even at the zip code and building level.
"This is not census data," said Devin
Boesen, owner. "We're talking about millions of rows of raw
data insights about individuals. CENSAI has the bandwidth to
analyze that data and make it meaningful for decision-makers. It's
a powerful tool designed for real estate investment and corporate
finance spaces."
According to Boesen, the platform's most popular feature is the
look-alike search. During a customer's evaluation of a specific
market, CENSAI identifies look-alikes, or markets that share
similar characteristics.
Another feature is the Investability Index, which differentiates
between hot and cold markets by observing trends in population,
income, housing demand, and crime rate. CENSAI uses historical
migration data to predict what any given location will look like up
to four quarters in advance.
"CENSAI is arriving at a perfect time for investors," said
Boesen. "Rental rates have increased nearly 30% since the pandemic.
Today it's cheaper for the average American to rent than to buy a
comparable home in most counties. Knowing where to put capital is
essential."
The platform is being marketed to real estate investors and
analysts, but personal investors have also shown interest in
CENSAI's capabilities and ROI potential.
"The response has been enthusiastic among early adopters," said
Jon Liggett, head of data
partnerships. "Nobody has experienced this level of predictive
capability or data granularity before. We're excited to see how
CENSAI transforms the approach to investment strategy."
CENSAI currently offers a 7-day free trial, as well as raw data
options for more granular precision. For continued access,
customers may purchase a monthly or annual subscription plan.
About CENSAI
At CENSAI, we focus on helping real
estate investment professionals identify opportunities in markets
across the U.S. Our platform offers the industry's most up-to-date
population migration insights, individual-level data, and accurate
predictive models. To discover more, visit censaianalytics.com.
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SOURCE i-360