Leading Electronics Brand Transforms the Home
Theater Experience with its
New Lifestyle TV and
Partnership with Bang & Olufsen
IRVINE,
Calif., Aug. 5, 2024 /PRNewswire/
-- TCL®, one of the world's best-selling and
leading consumer electronics companies, today announced its
first lifestyle television in North
America – the NXTFRAME TV. The latest addition to its
award-winning lineup, TCL's NXTFRAME TV is a premium product
that brings advanced technology and modern style together with
customizable artwork to provide a unique experience and value. This
new series delivers the same powerful picture performance that the
brand is known for, along with a collection of masterpieces, to
create a stunning image whether the televisions are powered on or
off. TCL and Bang & Olufsen have also entered into a long-term
licensing partnership to bring "Audio by Bang & Olufsen" to
TCL's premium and high-end series – the NXTFRAME Pro.
In another industry first for TCL, its newest series delivers
the world's thinnest "All-In-One" NXTFRAME TVs with an ultra-slim
design that is just 1.1" deep (1.2" on the 85" version) and a
built-in chassis that allows for simple installation without
requiring an external box. The NXTFRAME TV features an off-white
frame and comes with a light wood colored magnetic frame. The
included Flush Wall Mount allows NXTFRAME to blend seamlessly into
any home décor for a sleek, elegant look. Driven by its skilled
in-house development and vast expertise in display
engineering, TCL adds a highly matte anti-reflective screen
for true wall art appearance that perfectly showcases the
complimentary Art Library, AI Art capability, multiple matte
options, and personal photo gallery mode. The Art Library and AI
Art effortlessly transform living rooms into personal studios,
while TCL's powerful AiPQ Processor intelligently optimizes color,
contrast, clarity, and motion to enhance works of art.
"TCL is an innovator in high quality display
technology and is now reaffirming that leadership by
introducing the world's thinnest 'All-in-One' NXTFRAME TV. We see a
growing focus on home lifestyle, with consumers seeking out
televisions that offer advanced picture quality, but also
complement the aesthetic of their home," said Scott Ramirez, Vice President, Product Marketing
and Development, TCL. "With its thin off-white bezel, included
light wood magnetic frame, matte anti-glare screen, and flush mount
wall bracket, TCL's NXTFRAME TV will accentuate virtually any home
decor. Plus, TCL's advanced AiPQ Processor will help bring digital
art to life. The addition of our Pro series, in partnership with
B&O, takes NXTFRAME to an all-new level, matching beautiful
audio with beautiful design."
While TCL offers a range of 4K
Ultra HD TV models that can satisfy virtually any cinephile or
sports enthusiast in the family, its NXTFRAME is the brand's most
flexible QLED model for those focusing on lifestyle and looking to
create an elevated gallery setting in their living room. A digital
masterpiece that can display a rotation of artwork, from paintings
and photographs to drawings and street art, the NXTFRAME TV
features TCL's pre-loaded Art Library with adjustable matting
styles for different sizes, finishes, and colors, several static
and motion personal photo gallery options as well as a screen saver
mode and background music capability. TCL's AI Art also unlocks
unique works of art simply by answering a few questions to
customize the options to curate a customized experience.
For more impactful and engaging visual experiences, the powerful
NXTFRAME TV will feature Quantum Dot (QLED) wide color gamut
technology to provide exceptionally vivid and lifelike picture
performance. The stylish model boasts QLED PRO for more accurate
color, and HDR ULTRA with Dolby Vision IQ for enhanced contrast,
utilizing all the most advanced HDR formats. Its High Brightness+
LED Backlight produces brighter images for enhanced viewing in
virtually any room environment.
Pairing its stunning screen with impressive sound, TCL adds
Dolby Atmos, DTS:X and DTS Virtual:X, along with Enhanced Dialogue
Mode, for a complete audio package that is both immersive and
clear. The NXTFRAME Pro is an integrated system that comes with a
matching wireless 3.1.2 sound bar and subwoofer co-engineered by
TCL and Bang & Olufsen's acoustic teams to create a premium
audio-visual experience. In addition to Bang & Olufsen's
world-renowned audio tuning and sound design, the new product will
feature Bang & Olufsen's BeoSonic, a proprietary digital
interface, which allows customers to seamlessly customize and
refine their sound experience.
TCL's NXTFRAME TV also meets the needs and high standards of
gamers, sports enthusiasts, and action movie buffs with a 120Hz /
144Hz VRR panel refresh rate and Motion Rate 480 with MEMC
combining multiple motion enhancement technologies for
best-in-class motion clarity. In addition, Game Accelerator 240
with Auto Game Mode and AMD FreeSync Premium provide more
responsive gameplay with up to blistering fast 240 VRR gaming
designed to keep players at the top of any leaderboard.
Available exclusively for use with the NXTFRAME is TCL's Movable
Floor Stand. The elegant easel-style design includes detachable
wheels for easy placement anywhere in your home. The optional stand
also features a handy tray for storage, cable management, and a
rear decorative cover for a striking aesthetic, front or back.
Users can connect all their favorite devices through Bluetooth
personal audio and three HDMI inputs including one eARC to easily
sync audio and video sources. Fast Wi-Fi 5 performance enables
high-speed internet connection for Google TV Smart OS with
hands-free voice control and Apple AirPlay 2 as well as
compatibility with Amazon Alexa, Google Assistant, and Apple
HomeKit.
The TCL NXTFRAME TV is now available in a 55" model (55A300W) at
$1499.99 MSRP and a 65" model
(65A300W) at $1999.99 MSRP. The 75"
model (75A300W) for $2499.99 MSRP and
85" model (85A300W) for $3999.99 MSRP
will be available in September. TCL's NXTFRAME Pro TV will be
available in a 55" model (55A300WPRO) at $1999.99 MSRP, a 65" model (65A300WPRO) at
$ 2699.99 MSRP, a 75" model
(75A300WPRO) at $ 3499.99 MSRP and an
85" model (85A300WPRO) at $ 4999.99
MSRP next month as well. The NXTFRAME movable floor stand and
matching table feet will be available at retail in September also,
for $699.99 MSRP and $149.99 MSRP respectively.
About TCL
TCL empowers customers to enjoy more®. With a lineup
of award-winning televisions, audio products, mobile devices, and
appliances, TCL takes pride in delivering meaningful experiences by
combining thoughtful design and the latest technology. As one of
the world's largest consumer electronics brands, our extensive
manufacturing expertise, a vertically integrated supply chain, and
state-of-the-art panel factory, helps TCL deliver innovation for
all. For additional product information, please visit
www.tcl.com for the full portfolio.
About Bang & Olufsen
Bang & Olufsen
is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter
Bang and Svend Olufsen whose
devotion and vision remain the foundation for the company. For
nearly a century, Bang & Olufsen has been pushing the
boundaries of audio technology and the company continues to sit at
the forefront of acoustic innovation.
Today, every Bang & Olufsen product is still
characterized by the unique combination of beautiful sound,
timeless design, and unrivalled craftsmanship. The company's
innovative and progressive products are sold worldwide in Bang
& Olufsen stores, on bang-olufsen.com and in select retailers.
The company employs approximately 1000 people and operates in
more than 70 markets. Bang & Olufsen's shares are listed on
NASDAQ Copenhagen A/S.
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SOURCE TCL North America