QINGDAO, China, Aug. 12, 2024 /PRNewswire/ -- Hisense France is
marking its 10th Anniversary while also highlighting the
benefits of 100-inch TV viewing with a 'BIG GAME, BIG SCREEN'
campaign showcasing its latest product to offer an excellent
big-screen experience.
The national campaign focuses on the immersive viewing features
of the Hisense 100-inch U7 ULED Mini LED TV, transforming any
living room into the heart of the sporting action and winning-over
French consumer in embracing the 100-inch TV era with the
industry's largest size of LED TVs.
From January to June this year, Hisense TV's sales in the French
market represented 10% in volume of TV's sold, an increase of 20.8%
year-on-year with its 100-inch TV's holding the top market share,
while sales volume of Laser TVs increased by 87% year-on-year.
A collaboration with eco-responsible mobility company Caocao
Mobility has seen 50 taxis adorned with Hisense branding while a
Burger King partnership offers exciting prizes to millions of
customers through a national competition with brand visibility
created across 550 restaurants nationwide.
Since its establishment in 2014, Hisense France has grown into a
major player among traditional brands. The company's sponsorship of
the UEFA EURO 2016 held in
France significantly accelerated
its growth. This success highlights Hisense's commitment to a
globalized presence, achieved through strategic sports marketing
initiatives, including FIFA World Cup and the UEFA European
Championship.
Hisense's four-pillar global strategy is focused on brand
elevation, industrial structure optimization and a commitment to
further global expansion, emphasizing highly-innovative technology,
with the scenario-driven products based on understanding and
responding to consumer needs.
Hisense remains committed to deepening its presence in global
markets in providing consumers with the high-quality products and
services to create a brighter future together.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand and official partner of the UEFA EURO 2024™.
According to Omdia, Hisense ranked No. 2 globally for TV shipments
and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has
expanded quickly to operate in more than 160 countries and
specializes in multi-media goods, home appliances, and intelligent
IT information.
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