KUALA
LUMPUR, Malaysia, Aug. 13,
2024 /PRNewswire/ -- Innovative technology
brand TECNO announced today that it has become the Official
Global Supporter of the Asian Football Confederation's newly
unveiled club competitions, the AFC Champions League Elite™, the
AFC Champions League Two™, and the AFC Women's Champions League™
for the 2024-2025 season. This strategic cooperation underscores
TECNO's dedication to enhancing its reach across its core markets
in Asia, and to fostering a
meaningful connection with every football fan that shares its "Stop
at Nothing" spirit of progress and innovation.
The partnership was unveiled at an official signing ceremony in
Kuala Lumpur, Malaysia, where AFC
representatives and TECNO executives expressed their enthusiasm and
ambitions for the partnership.
"This partnership embodies the shared values of passion,
excellence, and innovation between TECNO and the AFC. More than
just a sponsorship, it is a milestone displaying the brand spirit
of 'Stop at Nothing' and a celebration for both parties embarking
on a new journey and creating more impactful experiences for fans
across Asia," said Laury Bai,
Chief Marketing Officer of TECNO.
"At TECNO, we always believe in the power of sports to unite
communities and inspire progress. This collaboration allows us to
not only empower every Asian football fan globally to have a more
interactive and immersive experience at matches through our
advanced technology, but to also build a deeper connection of
shared passion between TECNO and football fans."
Datuk Seri Windsor John, General
Secretary of the AFC, said: "As the AFC enters into a new era of
innovation and transformation, spearheaded and driven by the revamp
of our club competitions, we are delighted to welcome an entity
that shares common values in global innovative technology brand,
TECNO.
"We thank TECNO for recognising the ever-increasing global
appeal of the AFC's world-class competitions, which are poised to
herald unprecedented levels of growth in the coming years, and we
look forward to working in close partnership with them to create
more engaging moments with the passionate fans of Asian
football."
By tapping into the vast fan base of AFC club competitions, with
global television viewership close to 1 billion, TECNO is poised to
connect with huge sports communities, enhancing the joy and
excitement of football and encouraging people to bring the passion
of the game into their daily lives. As digital experiences have
grown to become an indispensable part the football fan experience,
and as the demand for smart technology continues to rise across
Asia, TECNO aims to expand its
brand presence in various markets across the continent through its
partnership with the AFC. By making cutting-edge technology and
products more accessible, TECNO hopes to bring unique, immersive
digital experiences to football fans to enhance the way they
experience football in their daily lives.
Furthermore, the partnership underscores TECNO's enduring
commitment to utilizing sports as a bridge to resonate with global
consumers and create shared experiences amongst its audiences. The
belief in the power of sports and technology to inspire individuals
to make progress, chase dreams, and purse their passions is
embedded in TECNO's brand DNA, and the brand has been dedicated to
bringing this belief to life by creating meaningful programs that
motivate consumers to unlock their potential through sports.
In the past, through its sponsorship of the 34th Africa Cup of
Nations (AFCON), TECNO created a lasting impact with a series of
campaigns that made matches available to the entire football
community in Africa by creating
unique viewing experiences, in addition to making football
accessible to more remote African communities by committing to
renovating 100 football fields across Africa over the next five years. Through its
partnership with AFC, TECNO will continue to elevate and innovate
to deliver similar unforgettable experiences in Asia and inspire football fans to champion its
"Stop at Nothing" spirit together to create more and build a better
future together.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/tecno-unveiled-as-official-global-supporter-of-the-asian-football-confederations-club-competitions-championing-the-unstoppable-spirit-of-the-asian-football-community-302220993.html
SOURCE TECNO Mobile Limited