AI-driven personalization solution developed in-house automates
a new level of wine consumer engagement
WEST
CHESTER, Pa., Aug. 15,
2024 /PRNewswire-PRWeb/ -- Sommsation,
(www.sommsation.com), an online marketplace selling high-quality
wines from a portfolio of independent wineries, has deepened its
technology platform with the introduction of a new AI-driven
personalization capability. This automation application is designed
to enhance the credibility and relevance of personalized consumer
interactions, bringing an exceptional human experience to life
through innovative digital mediums.
Credibility and preference reign supreme in the world of wine
discovery and selection. Sommsation recognized the need to provide
contextual connections between well-defined, structured semantic
spaces—such as grape varieties, taste profiles, price points and
wine regions; first-party customer data that indicates preferences
and discovery behaviors; and rich content within its platform of
more than 20,000 photos and 20 terabytes of video data. By
leveraging this approach, Sommsation can drive deeper engagement
with its customers, ensuring that every interaction is meaningful
and personalized.
"Our intent behind creating this new AI-enabled technology
solution was two-fold," explains Matt Hessinger CTO and Co-Founder
of Sommsation. "First, we're focused on creating a great user
experience by ensuring a personalized, relevant, and consistent
dialogue across all digital touchpoints, including our website,
email, social media, and SMS. This allows us to bring an authentic
human experience to life in the digital space. Secondly, our
operating model has become extremely efficient, as we no longer
need to manually track, interpret and coordinate personalized
information and consumer interactions."
Sommsation's AI-driven solution is a logical extension of the
core platform the company has been perfecting over time. Unlike
machine learning models, this solution is based on Symbolic AI,
where the logic is explicitly programmed by market experts rather
than being learned from data. This allows for greater control and
precision in delivering personalized experiences to wine
consumers.
Over the past several months, the company has been gradually
integrating various components of the platform, mastering a complex
interplay of data collection, analysis, segmentation, and
automation. "This solution is not only tailored to the wine
industry but is also extensible to other types of luxury engagement
and experiences with myriad nuanced product characteristics," adds
Bill Hagner, Chairman of
Sommsation.
The introduction of this AI-driven platform has had a
transformative impact on Sommsation's business operations.
Different parts of the organization are now seamlessly "talking to
each other," enabling automated scheduling and strategizing of
workflows without human intervention. This means that the
organization can now act on a broader base of knowledge than any
single individual could possess, leading to more informed
decision-making with greater efficiency.
Two use cases that are already proving successful include:
- As Sommsation onboards a new winery partner to its platform,
the new AI solution will identify and locate existing content
related to the wines being offered. The system will automatically
notify Sommsation employees in marketing and customer engagement
and serve that content to the systems they use in order to begin
immediate, relevant promotion of the new partner and its
offerings.
- The new AI application also automates direct communications to
consumers based on their past purchase history and offer
suggestions when similar wines are added to the portfolio in the
form of an automated email to the customer highlighting the new
wine and the correlation to past preferences.
In addition to early success within Sommsation, the Company is
currently in discussions with multiple independent wineries to
deploy the new solution.
"From close to a decade of work developing and deploying AI with
other Eldridge portfolio companies, we knew AI could help us
achieve our business goal, but we also saw no applications with the
level of sophistication to handle the challenge of dynamically
matching many consumer preferences to many product complexities,"
adds Danielle Diliberti, CEO and
Co-Founder of Sommsation. "Early customer reaction has been
exceptional. We're pretty sophisticated about this stuff."
About Sommsation
Sommsation is a state-of-the-art wine company connecting wine
lovers to top independent wineries and esteemed sommeliers through
their curated online wine shop and personalized tasting
experiences. With a growing roster of 50+ independent wineries,
over 300 wines and 120+ unique personal wine tasting experience,
Sommsation also offers personalized, unique team engagement events,
corporate gifting opportunities, and bespoke corporate events.
Experience the extraordinary at sommsation.com.
Media Contact
Kevin Jurrens, Sommsation, 1
6093066418, kjurrens@broadpathpr.com,
https://www.sommsation.com/
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SOURCE Sommsation