TORONTO, April 4,
2024 /CNW/ - Pineapple Financial Inc. (NYSE American:
PAPL), ("the Company" or "Pineapple"), a tech-focused mortgage
brokerage with an integrated network of partner brokerages and
agents across Canada, today
announced the launch of PineappleONE, the first all-in-one deal
management system that allows brokers to originate, manage, and
submit mortgage deals to lenders and see all of the details of
their mortgage deal in one time-saving view.
Unlike the other five deal origination platforms in the Canadian
mortgage industry, PineappleONE manages the entire deal process
seamlessly from one system, eliminating the guesswork for brokers
when selecting the right lender pool and submission agent. With a
click of a button, the system automatically generates
lender-specific notes, saving time and ensuring accuracy when
submitting mortgage deals to lenders. It also automatically merges
documents into a package, ensuring lenders get precisely what they
need to approve the deal.
PineappleONE combines advanced automation systems to create an
intuitive experience. The system is designed to evolve with the
broker's behaviour, recognize their preferences, and learn from
their actions. It transforms how Pineapple brokers interact with
lenders and clients by automating daily tasks, reducing errors,
providing the ability to email and call clients directly from the
deal application, and unifying critical functions to maximize speed
and efficiency.
Built from the ground up over the past year by Pineapple's
award-winning technology team, the system is expected to increase
the Company's gross revenue, which will significantly impact net
profit margin in the next twelve months.
"With industry-leading automation, an intuitive workflow, and
built-in compliance, PineappleONE will help our brokers submit
deals faster and improve their acceptance rates, thereby driving
more revenue," said Pineapple President and COO Kendall Marin. "Using this system, our brokers
will get 100 percent of the required conditions when choosing a
lender. Our innovative document management system, Doc Genius,
instantly generates accurate conditions in the application and
syncs the documents to the client portal based on the selected
lender and their products.
"I am very proud of the work our technology team has achieved
over the past year to build out this incredible system at an
unparalleled pace."
Pineapple Chief Strategy Officer Christa
Mitchell added, "Once again, Pineapple is at the forefront
of innovation in the Canadian mortgage industry. PineappleONE is a
significant competitive advantage and will further enhance our
agent recruitment efforts as we expand across Canada in 2024."
Pineapple CEO Shuha Dasgupta stated, "Engineered with the latest
mobile-first functionality, PineappleONE ensures that brokers can
complete their mortgage deals anywhere, giving them back valuable
time to build their book of business and spend cherished time with
their families."
About Pineapple
Financial:
Pineapple is an award-winning fintech and leading Canadian
mortgage brokerage network, focusing on both the long-term success
of agents and brokers as well as the overall experience of
homeowners. With approximately 700 brokers within the network,
Pineapple creates cutting-edge cloud-based tools and AI-driven
systems to enable its brokers to help Canadians realize their dream
of owning a home. Pineapple is active within the community and is
proud to sponsor charities across Canada to improve the lives of fellow
Canadians.
Follow us on social media:
Instagram: @pineapplemortgage @empoweredbypineapple
Facebook: Pineapple Mortgage
LinkedIn: Pineapple Mortgage
Safe Harbor Forward-Looking Statements
Certain statements in this announcement are forward-looking
statements. These forward-looking statements involve known and
unknown risks and uncertainties and are based on the Company's
current expectations and projections about future events that the
Company believes may affect its financial condition, results of
operations, business strategy and financial needs. Investors can
identify these forward-looking statements by words or phrases such
as "may," "will," "expect," "anticipate," "aim," "estimate,"
"intend," "plan," "believe," "is/are likely to," "potential,"
"continue" or other similar expressions. The Company undertakes no
obligation to update or revise publicly any forward-looking
statements to reflect subsequent occurring events or circumstances,
or changes in its expectations that arise after the date hereof,
except as may be required by law. These statements are subject to
uncertainties and risks including, but not limited to, the
uncertainties related to market conditions and the completion of
the initial public offering on the anticipated terms or at all, and
other factors discussed in the "Risk Factors" section of the
registration statement filed with the SEC. Although the Company
believes that the expectations expressed in these forward-looking
statements are reasonable, it cannot assure you that such
expectations will turn out to be correct, and the Company cautions
investors that actual results may differ materially from the
anticipated results and encourages investors to review other
factors that may affect its future results in the Company's
registration statement and other filings with the SEC. Additional
factors are discussed in the Company's filings with the SEC, which
are available for review at www.sec.gov.
Related Links:
https://gopineapple.com
http://empoweredbypineapple.com
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SOURCE Pineapple Financial Inc.
