BELGRAVIA CAPITAL INTERNATIONAL and Fanlogic Commence Design of Blockchain Loyalty Program for the Global Cannabis Industry
January 25 2018 - 6:00AM
BELGRAVIA CAPITAL INTERNATIONAL INC. (CSE:BLGV) (OTCQB:BLGVF)
(“Belgravia Capital”, “Belgravia”, or the “Company”) is pleased to
announce the execution of a letter of intent with Fanlogic
Interactive Inc. (
“Fanlogic”) for the joint
development of the world’s first unified cannabis automated
industry loyalty rewards program. The program will be
developed on a Belgravia/Fanlogic Blockchain proprietary platform.
The revenue model will include set up fees, and the generation of
commissions on smart-contracted incremental and tracked customer
purchases.
The program will be customer accessible on
mobile and other electronic media distributed apps. The
blockchain-distributed app will provide real-time loyalty reward
points to customers of licensed distributors and other legal
distributors of medicinal cannabis and related products.
Belgravia is a technology-based finance service
provider that is focused on the International legal cannabis
industry. Fanlogic is a peer-to-peer social media company
generating and retaining customers for B2C businesses. Fanlogic
uses digital referrals, branded fantasy games, sweepstakes, and
couponing and loyalty programs. This world-class leader is
expanding its digital customer generation and retention system by
integrating blockchain concepts into its proprietary SaaS platform.
Blockchain models remove impediments to direct business-to-customer
relations and real-time transaction completion and value
enhancement. An example of value enhancement is real-time
crediting of loyalty points on the completion of a digitally
recorded transaction. Loyalty points will be generated as
blockchain resident tokens.
The Letter of Intent covers the goals and
specifications of the blockchain development program including: (i)
reducing system management costs with smart contracts that report
secure, tracked, and transparent transactions of off chain systems,
(ii) reducing error and fraud costs; (iii) enabling frictionless
systems by placing the entire customer rewards as tokens in the
same digital wallet; (iv) increasing market value of the rewards by
making the coins inter-operable that means exchangeable into other
rewards and also providing a liquid market to get cash value if
desired; and (v) making the entire process blockchain real-time,
which means scalable to meet user need.
Mr. Mehdi Azodi, President and Chief Executive
Officer of Belgravia, stated: “We are absolutely delighted to be
expanding our technology platform of services to the legal
International cannabis distribution industry. The synergies with
the highly experienced team at Fanlogic create a very positive
dynamic to work very effectively and in rapid fashion to execute
the developments in the upcoming year. We are working towards
introducing advanced loyalty reward programs to Canadian licensed
distributors of medicinal cannabis products and will also look to
generate services for International players in correlation with
legalization; specific to their individual jurisdictions and in
accordance with International law. Decentralized blockchain
databases will provide customers with real-time shopping choices in
a way far more efficient than data aggregators; which currently use
centralized systems and interfere with direct business-to-consumer
relationships and services.”
Randolph Brownell, CEO of Fanlogic, stated:
“Blockchain is a solution that, if utilized properly, allows for
the modernization and monetization of traditional and disruptive
business lines. Loyalty is our principal focus for deployment
of blockchain, and with the relationship with a leading-edge
company like Belgravia, we have the opportunity to be a first mover
in this loyalty segment. I am thrilled to begin developing
this partnership with Belgravia and to explore delivering loyalty
and branding to the International legal cannabis industry.”
About Belgravia
CapitalBelgravia Capital International is focused on the
provision of clearly value-added services to the international
legal Cannabis industry. This includes the production of
specialized organic fertilizers for Cannabis Sativa plants, and the
organization and development of blockchain technology software for
seed-to-sale tracking and quality attestation of intermediate and
consumer products. The wholly-owned subsidiary of Belgravia, ICP
Organics, is a research and development company incorporating
agronomic and health perspectives in the Cannabis space. Belgravia
is also developing a royalty-streaming subsidiary.
Belgravia Capital intends to establish joint
research and development partnerships with Licensed Producers
operating under ACMPR regulations in Canada and in other
jurisdictions where medicinal cannabis is fully legal. Belgravia
Capital may invest in various private and public companies in
diversified sectors on an opportunistic basis. For more
information, please visit www.belgraviacapital.ca.
Forward-Looking
Statements Certain information set forth in this news
release may contain forward-looking statements that involve
substantial known and unknown risks and uncertainties and other
factors which may cause the actual results, performance or
achievements of the Company to be materially different from any
future results, performance or achievements expressed or implied by
such forward-looking statements. Forward-looking statements include
statements that use forward-looking terminology such as “may”,
“will”, “expect”, “anticipate”, “believe”, “continue”, “potential”
or the negative thereof or other variations thereof or comparable
terminology. Such forward-looking statements include, without
limitation, statements regarding planned investment activities
& related returns, trends in the markets for fertilizers and
medicinal or recreational use of cannabis, the timing or assurance
of the legalization of recreational cannabis, the timing for
completion of research and development activities, the potential
value of royalties from water and other resources, and other
statements that are not historical facts. These forward-looking
statements are subject to numerous risks and uncertainties, certain
of which are beyond the control of the Company, including, but not
limited to, changes in market trends, the completion, results and
timing of research undertaken by the Company, risks associated with
resource assets, the impact of general economic conditions,
commodity prices, industry conditions, dependence upon regulatory,
environmental, and governmental approvals, the uncertainty of
obtaining additional financing, and risks associated with cannabis
use for medicinal or recreational purposes. Readers are cautioned
that the assumptions used in the preparation of such information,
although considered reasonable at the time of preparation, may
prove to be imprecise and, as such, undue reliance should not be
placed on forward-looking statements.
For More Information, Please
Contact:Mehdi Azodi, President & CEOBelgravia Capital
(416) 779-3268 mazodi@blgv.ca
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