Tinley’s Beckett’s™ Tonics to Launch at Ralphs Grocery Stores in California
November 04 2020 - 7:00AM
The Tinley Beverage Company (“Company” or “Tinley’s” or
“Beckett’s”) is pleased to announce that its Beckett’s™
non-alcoholic spirits and ready-to-drink cocktails are now
available at select Ralphs supermarket stores throughout Southern
California.
Beckett’s™ has been approved for listing in all
Ralphs stores, representing nearly 200 locations throughout the
region. The Company expects its products to be available in an
initial group of 40-50 stores located in the Company’s core regions
in and around Los Angeles: Westside, including West Hollywood; the
beach cities, and certain municipalities in Orange County, followed
by a broader launch throughout the Ralphs network.
The following Ralphs locations are scheduled to
take delivery this week:
- Ralphs #79, 21751 Lake Forest Dr.,
CA 92630
- Ralphs #88, 5035 Pacific Coast
Hwy., Torrance, CA 90505
- Ralphs #108, 8657 Villa La Jolla
Drive, La Jolla, CA 92037
- Ralphs #120, 1413 Hawthorne Blvd.,
Redondo Beach, CA 90278
- Ralphs #139, 13321 Jamboree Road,
Tustin, CA 92782
- Ralphs #166, 2700 N Sepulveda Blvd,
Manhattan Beach, CA 90266
- Ralphs #299, 6300 Irvine Blvd,
Irvine, CA 92620
- Ralphs #645, 500 N Sepulveda Blvd,
El Segundo, CA 90245
- Ralphs #720, 30019 Hawthorne Blvd,
Rancho Palos Verdes, CA 90274
- Ralphs #728, 2909 Rolling Hills Rd.
Torrance, CA 90505
- Ralphs #759, 10861 Weyburn,
Westwood, CA 90024
Ralphs is the largest subsidiary of the
Cincinnati-based Kroger Company, the largest US supermarket and the
country’s second-largest general retailer (behind Walmart). Kroger
operates over 2,700 grocery stores in addition to a network of
pharmacies, convenience stores and gas stations. Kroger is the
fifth-largest retailer in the world, and the fourth largest
American-owned private employer in the United States.
The “Low No Alcohol” category, popularly known
as the “sober curious” category, is generating $18 billion in
annual revenue worldwide, representing one of the fastest-growing
beverage categories globally. Recognizing that only one third of US
adults drink beverage alcohol regularly, “Low-No Alcohol” beverages
offer the other two-thirds of the population adult-style
alternatives to sodas and waters.
The non-alcoholic liquor sub-category grew over
400% in the UK in 2019 according to CGA Data. Beckett’s is working
to fill the gap in the mid-market portion of this sub-category.
Beckett’s™ non-alcoholic products are made with
the same distilled botanicals, spices, terpenes and natural flavors
that are found in national brand spirits and liquors. Beckett’s™
Tonics cocktail products include non-alcoholic gin and tonic, lime
margarita, Moscow mule and paloma. Beckett’s™ ’27 drinks include
non-alcoholic coconut rum, amaretto, cinnamon whiskey and coffee
liqueur. All are vegan, gluten free and are made with a tiny
fraction of the sugar typically found in traditional alcohol
spirits and sodas.
“Gaining authorization for Beckett’s™
ready-to-drink liquors and cocktails in Ralphs throughout Southern
California is a powerful opportunity that positions the brand to
accelerate the rapidly expanding ‘Low-No Alcohol’ beverage category
for ‘sober curious’ health conscious consumers,” said Rick Gillis,
President of Beckett’s USA.
“Consumers are increasingly choosing to shop the
‘Low-No Alcohol’ category, and its fastest-growing sub-segment is
non-alcoholic liquors. We’re pleased to be expanding our offerings
to our shoppers in this category, and we believe our customers will
appreciate Beckett’s unique offer of familiar non-alcoholic
cocktails, sprits and liqueurs under one brand, all at mid-market
pricing,” said Seth Cohn, Regional Category Manager - Adult
Beverage - Ralphs Division.
Beckett’s™ is also available in BevMo!, select
independent supermarkets in Southern California and online
throughout the USA on Amazon and Walmart.com. The Company also
plans to launch its products in select on-premises bar and
restaurant locations and in Canada later this year.
About Beckett’s Tonics
California
Beckett’s Tonics California, a subsidiary of The
Tinley Beverage Company, created the Beckett’s™ Tonics and
Beckett’s™ ’27 line of liquor-inspired, terpene-infused,
non-alcoholic beverages. Beckett’s™-branded products are available
in mainstream food, beverage and specialty retailers, as well as
on-premises locations, primarily in California. Please visit
www.drinkbecketts.com for recipes, product information and home
delivery options.
Forward-Looking Statements
This press release contains or refers to
forward-looking information and is based on current expectations
that involve a number of business risks and uncertainties. Factors
that could cause actual results to differ materially from any
forward-looking statement include, but are not limited to, delays
in obtaining or failures to obtain required governmental,
environmental or other project approvals, political risks,
uncertainties relating to the availability and costs of financing
needed in the future, changes in equity markets, inflation, changes
in exchange rates, fluctuations in commodity prices, delays in the
development of projects and the other risks involved in the mineral
exploration and development industry. Forward-looking statements
are subject to significant risks and uncertainties, and other
factors that could cause actual results to differ materially from
expected results. Readers should not place undue reliance on
forward-looking statements. These forward-looking statements are
made as of the date hereof and the Company assumes no
responsibility to update them or revise them to reflect new events
or circumstances other than as required by law.
Products, formulations and timelines outlined
herein are subject to change at any time.
For further information on Beckett’s Tonics
California, including media inquiries, please contact:
Beckett’s Tonics CaliforniaJeffrey
Maserinfo@drinkbecketts.comTwitter: @drinkbeckettsInstagram:
@drinkbeckettswww.drinkbecketts.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a8612256-823c-4c3f-b55d-d8e11d131e38
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