LVMH Appoints Ian Rogers From Apple
September 01 2015 - 7:40AM
Dow Jones News
PARIS—LVMH Moë t Hennessy Louis Vuitton has recruited a key
executive from Apple Inc. to spearhead the expansion of the luxury
goods giant's online retailing presence.
Ian Rogers, who is credited with creating Apple's online radio
station Beats 1, will serve as LVMH's chief digital officer, the
company said Tuesday. Mr. Rogers's departure from Apple has come as
a surprise. He had joined the company a year ago as part of the
company's $3.2 billion acquisition of Beats.
"Ian will bring his extensive experience in high-end digital
ventures and his innovation-driven spirit to develop LVMH
leadership in the digital luxury field," said Bernard Arnault, the
luxury conglomerate's chairman and chief executive.
Luxury houses have been slow to tap into the boom in online
retail sales. Few luxury fashion houses operate full e-commerce
sites, with a complete array of products and round-the-world
shipping. Some luxury executives say they are hesitant about
selling online because they can't replicate the in-store
experience. Others contend that the price transparency that comes
with selling online is anathema to the sector.
But luxury consumers are now buying online as much for
convenience as for price, and many are opting to purchase via
department stories websites rather than via the fashion houses
themselves.
Sam Schechner contributed to this article.
Write to Stacy Meichtry at stacy.meichtry@wsj.com
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(END) Dow Jones Newswires
September 01, 2015 08:25 ET (12:25 GMT)
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