In honor of World AIDS Day, Apple® is offering more ways than
ever for customers to join (RED) in its mission to create an
AIDS-free generation. Apple is the world’s largest corporate
contributor to the Global Fund, and this year marks its 10th
anniversary supporting (RED) in the fight to end AIDS.
(RED)’s critical work addresses the disparity in access to
life-saving medication in sub-Saharan Africa, which has the highest
prevalence of AIDS on the planet. The money raised by (RED) funds
programs that offer counseling, testing, prevention and, most
crucially, the life-saving ARV medication that prevents the
transmission of HIV from mothers to their unborn babies.
“The gift of life is the most important gift that anyone can
give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and
dedication of (RED), an AIDS-free generation is within our reach.
We want to leave the world better than we found it, and that’s why
our longtime partnership with (RED) remains so important to
us.”
This year, Apple customers can support the fight while playing
the games they love, shopping for loved ones ahead of the holiday
season or listening to an exclusive (RED) holiday album from The
Killers.
For the next week, a range of the most popular games across the
App Store® — spanning from racing and sports titles to strategy,
puzzle and action games — are offering limited-edition, custom
(RED) content, exclusively available on the App Store. All proceeds
from the associated in-app purchases go to the Global Fund.
The 20 participating games include Angry Birds 2, Angry Birds
POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush
Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm
Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL
Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs.
Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With
Buddies.
In addition to the current (PRODUCT)RED lineup, which is
available for customers to purchase year-round, Apple is also
adding four new (RED) products including an iPhone® 7 Smart Battery
Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and
the Pill+ Portable Speaker, which are all available today.
Over 400 Apple Stores on five continents will turn their logos
red or feature (RED) window decals to raise visibility for World
AIDS Day in Apple's most widespread implementation of support for
(RED) at its stores. Apple Store employees will share all the ways
our customers can join us in supporting (RED) and the fight against
AIDS.
Starting tomorrow through December 6, Apple is donating $1 to
(RED)’s mission for every purchase made with Apple Pay® at an Apple
Store®, on Apple.com or through the Apple Store app, up to $1
million. Bank of America will also make a donation for every Apple
Pay transaction using its cards, also up to $1 million.
Customers around the world can also easily donate directly to
(RED) through iTunes®. In the US, iTunes Movies is offering a free
download of The Lazarus Effect, the documentary about the
mission of (RED).
The Killers’ holiday album, Don’t Waste Your Wishes, is
exclusively available on iTunes featuring all 10 of their holiday
singles, as well as a new track, “I’ll Be Home for Christmas,” with
100 percent of the proceeds in the US going to the Global Fund.
Over the past 10 years, 70 million lives have been impacted by
(RED)-supported Global Fund grants. At the start of Apple’s
partnership with (RED), 1,200 babies were born with HIV every day,
and today, UNAIDS predicts that number could be near zero by the
year 2020, with the end of AIDS by 2030.
With the life-saving medication costing as little as 30 cents a
day, every person can make a difference. Through these efforts
we’ll get that much closer to helping (RED) create an AIDS-free
generation.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR
website (www.apple.com/newsroom), or call Apple’s Media Helpline at
(408) 974-2042.
© 2016 Apple Inc. All rights reserved. Apple, the Apple logo,
App Store, iPhone, Apple Pay, Apple Store and iTunes are trademarks
of Apple. Other company and product names may be trademarks of
their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20161130005515/en/
AppleLisa Israel, 408-974-2118lisrael@apple.comFred Sainz,
669-227-0492sainz@apple.com
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