U.S. Cellular Signs Deal with Acxiom to Use Data and Analytics to Meet Consumer Needs
July 23 2013 - 11:00AM
Business Wire
As marketing teams seek to create an efficient, singular view of
their customers across all channels, U.S. Cellular makes it a
reality by signing an agreement with Acxiom® (Nasdaq: ACXM) for
customer recognition, data enhancement and analytics services.
U.S. Cellular will use Acxiom’s data to build a 360-degree view
of its customers and markets to deliver one-to-one marketing at
scale. The deal will also provide Customer Data Integration (CDI)
and data support for customer marketing across all touch points,
including mobile, email and direct mail.
“Acxiom provides best-in-class CDI and third-party data
solutions to increase the relevance of marketing communications and
enhance customer analytics and CRM,” said Anthony Shelley, Senior
Director, Shared Analytical and Data Services, U.S. Cellular. “They
know where we want to go as a company and have the people and
expertise to help us achieve our goals.”
“Making the right customer connections via the right channels is
at the core of what we do,” said Acxiom Chief Revenue Officer Nada
Stirratt. “We are thrilled to help U.S. Cellular maximize their
marketing budget and build a lasting foundation for success.”
About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and
industry-leading innovations designed to elevate the customer
experience. The Chicago-based carrier has a strong line-up of
cutting-edge devices that are all backed by its high-speed network
that has the highest call quality of any national carrier.
Currently, 61 percent of customers have access to 4G LTE speeds and
87 percent will have access by the end of 2013. U.S. Cellular was
named a J.D. Power and Associates Customer Service Champion in 2012
for the second year in a row. To learn more about U.S. Cellular,
visit one of its retail stores or uscellular.com. To get the latest
news, promos and videos, connect with U.S. Cellular on
Facebook.com/uscellular, Twitter.com/uscellular and
YouTube.com/uscellularcorp.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Sep 2024 to Oct 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Oct 2023 to Oct 2024