ADTRAN Makes Bold Improvements to Channel Program to Accelerate Partner Success
March 12 2015 - 4:30AM
Business Wire
ADvantage partner program simplifies
participation, strengthens solution expertise and delivers partner
profitability
ADTRAN®, Inc., (NASDAQ:ADTN), today announced that it is
transforming the way it connects with ADvantage Partner Program
participants. With continuous improvement and a greater
understanding of the partner mindset, ADTRAN is turning the focus
towards product specialization rather than revenue performance. The
new enhancements will enable partners to receive more knowledge and
better tools to succeed in selling ADTRAN solutions.
ADTRAN is simplifying the channel program to ensure participants
have a well-defined path to success based on solution experience,
and an easier way of understanding their respective partner level.
Distributors, in particular, will benefit from the program’s new
streamlined processes, such as consolidating pricing and discount
levels, in addition to reducing the deal registration threshold.
Reseller participants will also enjoy these benefits while seeing a
strengthened emphasis on training and support towards specific
specializations, including ADTRAN Bluesocket wireless products and
NetVanta internetworking products.
“To be successful in a competitive channel ecosystem, it’s
crucial to have the best tools and resources at our fingertips,”
said Paul Clayton, network division manager at Midco, Inc. “Having
the program shift from sales performance to training will be a key
element to our continued success. Our team can now go out to the
community and be more confident as they present, quote and sell
ADTRAN products.”
“ADTRAN listens to our reseller and distributor partners and
sees firsthand how valuable the feedback is to bettering the
channel program. By making these enhancements, ADTRAN is able to
remain a trusted associate to its partner base,” said Ted Cole,
ADTRAN’s vice president of channel sales. “The bold improvements to
our channel program allow ADTRAN to create a larger opportunity for
more partners to join its channel community, expand their solutions
and service portfolios, and increase their revenue.”
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data,
video and Internet communications across a variety of network
infrastructures. ADTRAN solutions are currently in use by service
providers, private enterprises, government organizations, and
millions of individual users worldwide. For more information,
please visit www.adtran.com.
Connect2 Communications for ADTRANAshley Baster,
919-435-9112ashley@connect2comm.com
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