Adjust Finds 119% YoY Revenue Increase In Finance Apps Globally, Indicating Sustained Sector Growth Through 2024
June 27 2024 - 7:07AM
Business Wire
New Finance app insights report shows renewed
interest in crypto; details how tech advancements, increased user
spending and engagement will drive industry growth
Today, leading measurement and analytics company Adjust released
its Finance app insights report showing a global finance app
industry poised for growth in H2 2024 – driven by technological
advancements, increased user spending and engagement, and strategic
market expansions. In-app revenue for finance apps in the first
quarter of 2024 increased 119% YoY, underscoring their robust
growth trajectory, especially in regions like Europe and LATAM,
where effective user engagement and monetization strategies are
visibly paying off. The report also indicates a renewed interest in
cryptocurrency trading and management as global crypto app installs
soared 196% YoY from 2022 to 2023.
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Finance app average revenue per monthly
active user by region in 2023; Source: The finance app insights
report 2024, Adjust |
“Despite the tumultuous economic conditions of recent years, the
outlook for the remainder of 2024 and beyond is promising,” said
Tiahn Wetzler, Director, Content & Insights at Adjust. “By
leveraging next-generation measurement approaches, such as
incrementality and media mix modeling, alongside traditional
attribution, finance app marketers can unlock new avenues for
growth. Emphasizing secure, user-friendly experiences with a focus
on personalization will be crucial in retaining users – maximizing
lifetime value and driving sustained success.”
The finance app insights report provides finance app marketers
and developers with key insights, including:
- Significant global finance app growth in 2024. Q1
installs were up 36% YoY and sessions were up by 23%.
- Rise in mobile payments and banking illustrates shift
towards digital-first financial solutions. Bank app installs
surged 111% YoY in Q1 2024; payment app sessions increased 27% YoY
in 2023, with session lengths up by 12% YoY in Q1, highlighting
their essential role in daily transactions.
- The APAC region is primed for growth. While the median
effective cost per install (eCPI) for finance apps was $1.21
globally, APAC had the lowest eCPI at $0.63, indicating a favorable
growth environment.
- App Tracking Transparency (ATT) opt-in rates for finance
apps have continued to climb globally from 18% in Q1 2023 to
25% in Q1 2024.
For additional findings and analysis, download the full report
here.
About Adjust
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by
marketers around the world to measure and grow their apps across
platforms, from mobile to CTV and beyond. Adjust works with
companies at every stage of the app marketing journey, from
fast-growing digital brands to brick-and-mortar companies launching
their first apps. Adjust's powerful measurement and analytics
provide visibility, insights and essential tools that drive better
results.
SOURCE: Adjust
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version on businesswire.com: https://www.businesswire.com/news/home/20240627094885/en/
Adjust Joshua Grandy pr@adjust.com
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