Activision Sells in More Than $500 Million of Destiny Worldwide as of Day One
September 10 2014 - 8:00AM
Business Wire
Destiny is the Most Successful New Video Game
Franchise Launch of All Time
Destiny is the Highest-Selling Day One Digital
Console Release in History
On Track to Become Activision’s Next Billion
Dollar Franchise
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that the
company sold more than $500 million of Destiny into retail
stores and first parties worldwide as of day one, making the game
the biggest new video game franchise launch in history.
“Based on extraordinary audience demand, retail and first party
orders worldwide have exceeded $500 million for Destiny,”
said Bobby Kotick, CEO of Activision Blizzard. “This industry
milestone marks another blockbuster success for our company and
demonstrates our unique ability to create some of the most
successful entertainment franchises in the world. The success of
Destiny, along with the recent introduction of Blizzard
Entertainment’s Hearthstone, is further validation of our unique
capabilities to create great entertainment franchises from the
ground up.”
Destiny launched at over 11,000 midnight openings around
the world, as fans in over 178 countries (Source: Radian6)
shared their fervor on YouTube and in social media.
“Since the beginning, we’ve been confident that our investment
and belief in Destiny would pay off. But not many people
believed we’d be able to say it did so on day one,” said Eric
Hirshberg, CEO of Activision Publishing. “Destiny is
officially the biggest new franchise launch in our industry’s
history. It’s also the highest-selling day one digital console
release in history. We have more confidence than ever that
Destiny will become one of the iconic franchises of this
generation, and Activision’s next billion dollar brand. Most
importantly, it’s just a great game which we can’t stop
playing. A big thanks to our incredibly talented team and
partners who helped make this happen, most importantly,
our partners at Bungie.”
About Bungie
Bungie was founded in 1991 with two goals: develop kick ass
games that combine state-of-the-art technology with uncompromising
art, captivating storytelling, and deep gameplay, and then to sell
enough copies to fund our ongoing quest for World Domination. Over
the past twenty years, Bungie created a bunch of fun games,
including the Halo franchise, the Marathon Trilogy, and the first
two Myth games. Our independent, employee-owned development studio
is located in Bellevue, Washington, the base where we launched our
most ambitious project to date: Destiny.
More information about Bungie can be found
at www.bungie.net.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment, including such
blockbuster franchises as Call of Duty®, Skylanders and
Destiny.
Activision maintains operations in the U.S., Canada, Brazil,
Mexico, the United Kingdom, France, Germany, Ireland, Italy,
Sweden, Spain, Denmark, the Netherlands, Australia, Singapore,
mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the
company’s website, www.activision.com.
Cautionary Note Regarding
Forward-looking Statements: Information in this press
release that involves Activision Publishing’s expectations, plans,
intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing’s
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny
Logo, Bungie and the Bungie Logo are among the trademarks of
Bungie, Inc. Published and distributed by
Activision. Activision is a registered trademark of Activision
Publishing, Inc.
Activision Publishing, Inc.Genevieve Waldman,
310-255-2535gwaldman@activision.com
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